Translating the Service Quality Gaps into Strategy Formulation. An Experimental Case Study of a Greek Academic Department
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References listed on IDEAS
- Dyson, Robert G., 2004. "Strategic development and SWOT analysis at the University of Warwick," European Journal of Operational Research, Elsevier, vol. 152(3), pages 631-640, February.
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KeywordsService Quality; Higher Education; SERVQUAL; QFD; KANO’s Model; Strategy Formulation;
- I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- O21 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Planning Models; Planning Policy
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