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Consumer Perceptions And Attitudes Towards Bovine Somatotropin

Author

Listed:
  • Kaiser, Harry M.
  • Scherer, Clifford W.
  • Barbano, David M.

Abstract

This article investigates the possible negative effects of bovine somatotropin (bST) and antibiotic use in cows on fluid-milk consumption in New York State. Based on data from a consumer survey, the potential change in milk consumption due to bST and antibiotic use is estimated. In addition, the current perceptions of consumers about bST and antibiotics are measured, and the significant socioeconomic, demographic, and attitudinal characteristics of consumers that are related to their milk-consumption response to bST are identified. Depending upon consumer awareness of bST, the results indicate that milk consumption in New York State could decrease by 5.5% to 15.6% if bST is approved. The results also suggest that antibiotic use in cows could decrease milk consumption by 1.6% to 7%, depending upon consumer awareness. A major implication is that education will likely play an important role in influencing consumers' attitudes and perceptions about both bST and antibiotics.

Suggested Citation

  • Kaiser, Harry M. & Scherer, Clifford W. & Barbano, David M., 1992. "Consumer Perceptions And Attitudes Towards Bovine Somatotropin," Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 21(1), pages 1-11, April.
    • Handle: RePEc:ags:nejare:28850
    DOI: 10.22004/ag.econ.28850
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    References listed on IDEAS

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    1. Milligan, Robert & Lesser, William H. & Magrath, William B. & Tauer, Loren & Bauman, Dale, 1985. "Biotechnology and Dairy Industry: Production costs, Commercial Potential, and the Economic Impact of the Bovine Growth Hormone," Research Bulletins 183730, Cornell University, Department of Applied Economics and Management.
    2. Bruce W. Marion & Robert L. Wills, 1990. "A Prospective Assessment of the Impacts of Bovine Somatotropin: A Case Study of Wisconsin," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 72(2), pages 326-336.
    3. Anya M. McGuirk & Warren P. Preston & Amy McCormick, 1990. "Toward the development of marketing strategies for food safety attributes," Agribusiness, John Wiley & Sons, Ltd., vol. 6(4), pages 297-308.
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    Citations

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    Cited by:

    1. Bernard, Daria J. & Mathios, Alan D., 2005. "Factors Affecting Consumer Choice and Willingness to Pay for Milk Attributes," 2005 Annual meeting, July 24-27, Providence, RI 19366, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Caswell, Margriet F. & Fuglie, Keith O. & Klotz, Cassandra A., 1994. "Agricultural Biotechnology: An Economic Perspective," Agricultural Economic Reports 262025, United States Department of Agriculture, Economic Research Service.
    3. Wang, Fude & Boisvert, Richard N. & Kaiser, Harry, 1992. "U.S. Dairy Policy Alternatives Under Bovine Somatotropin," Staff Papers 197594, Cornell University, Department of Applied Economics and Management.
    4. Govindasamy, Ramu & Liu, Donald & Kliebenstein, James, 1993. "Economic Impacts of Porcine Somatotropin on a Farrow-to-Finish Hog Farm Operation," ISU General Staff Papers 199302010800001247, Iowa State University, Department of Economics.
    5. Li, Tongzhe & Bernard, John C. & Johnston, Zachary A. & Messer, Kent D. & Kaiser, Harry M., 2017. "Consumer preferences before and after a food safety scare: An experimental analysis of the 2010 egg recall," Food Policy, Elsevier, vol. 66(C), pages 25-34.
    6. Loren W. Tauer, 1994. "The value of segmenting the milk market into bST-Produced and Non-bST-Produced milk," Agribusiness, John Wiley & Sons, Ltd., vol. 10(1), pages 3-12.
    7. Tonsor, Glynn T. & Shupp, Robert S., 2009. "Valuations of ‘Sustainably Produced’ Labels on Beef, Tomato, and Apple Products," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 38(3), pages 1-13, December.
    8. Baker, Gregory A. & Burnham, Thomas A., 2001. "Consumer Response To Genetically Modified Foods: Market Segment Analysis And Implications For Producers And Policy Makers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(2), pages 1-17, December.
    9. Jura Liaukonyte & Nadia A. Streletskaya & Harry M. Kaiser, 2015. "The Long-Term Impact of Positive and Negative Information on Food Demand," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 63(4), pages 539-562, December.
    10. Kaiser, Harry M., 1992. "Market Impacts Of Bovine Somatropin: A Supply And Demand Analysis," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 24(1), pages 271-282, July.
    11. W. Lesser & John Bernard & Kaafee Billah, 1999. "Methodologies for ex ante projections of adoption rates for agbiotech products: Lessons learned from rBST," Agribusiness, John Wiley & Sons, Ltd., vol. 15(2), pages 149-162.
    12. Baker, Gregory A. & Burnham, Thomas A., 2001. "The Market For Genetically Modified Foods: Consumer Characteristics And Policy Implications," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 4(4), pages 1-10.
    13. Ravenswaay, Eileen O. van, 1993. "Research Needs in the Valuation of Food Safety and Nutrition," Staff Paper Series 201172, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    14. Tauer, Loren W., 1993. "Segmenting the Milk Market into bST-Produced and Non-bST-Produced Milk," Staff Papers 121326, Cornell University, Department of Applied Economics and Management.

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