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Toward the development of marketing strategies for food safety attributes

Author

Listed:
  • Anya M. McGuirk

    (Departments of Agricultural Economics and Statistics, Blacksburg)

  • Warren P. Preston

    (Department of Agricultural Economics, Blacksburg)

  • Amy McCormick

    (Virginia Polytechnic Institute and State University, Blacksburg)

Abstract

Groups of consumers reporting similar food safety concerns and shopping behaviors are identified using cluster analysis. The demographic characteristics of three distinct groups of consumers are described. The results suggest that the potential market for foods emphasizing safety attributes is large. However, significant differences in perceptions and reactions regarding food safety hazards are found. These differences are used to derive important implications for food marketing strategies and food safety policies. Future research issues are identified.

Suggested Citation

  • Anya M. McGuirk & Warren P. Preston & Amy McCormick, 1990. "Toward the development of marketing strategies for food safety attributes," Agribusiness, John Wiley & Sons, Ltd., vol. 6(4), pages 297-308.
    • Handle: RePEc:wly:agribz:v:6:y:1990:i:4:p:297-308
    DOI: 10.1002/1520-6297(199007)6:4<297::AID-AGR2720060403>3.0.CO;2-B
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    References listed on IDEAS

    as
    1. van Ravenswaay, Eileen, 1989. "The Food Industry Responds to Consumers' Pesticide Fears," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 12(3), September.
    2. Tim Hammonds, 1985. "Public attitudes toward food safety," Agribusiness, John Wiley & Sons, Ltd., vol. 1(1), pages 33-43.
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    Cited by:

    1. Jordan, Jeffrey L. & Elnagheeb, Abdelmoneim H., 1991. "Public Perceptions Of Food Safety," Journal of Food Distribution Research, Food Distribution Research Society, vol. 22(3), pages 1-10, September.
    2. Deana GROBE & Robin DOUTHITT & Lydia ZEPEDA, 1997. "CONSUMER RISK PERCEPTION PROFILES FOR THE FOOD-RELATED BIOTECHNOLOGY, RECOMBINANT BOVINE GROWTH HORMONE (rbGH)," Department of Resource Economics Regional Research Project 9613, University of Massachusetts.
    3. Baker, Gregory A., 1999. "Consumer Preferences For Food Safety Attributes In Fresh Apples: Market Segments, Consumer Characteristics, And Marketing Opportunities," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 24(1), pages 1-18, July.
    4. Jennifer Grannis & Dawn D. Thilmany, 2002. "Marketing natural pork: An empirical analysis of consumers in the mountain region," Agribusiness, John Wiley & Sons, Ltd., vol. 18(4), pages 475-489.
    5. W. J. Florkowski & A. H. Elnagheeb & C. L. Huang, 1998. "Risk perception and new food production technologies," Applied Economics Letters, Taylor & Francis Journals, vol. 5(2), pages 69-73.
    6. Gregory A. Baker & Peter J. Crosbie, 1994. "Consumer preferences for food safety attributes: A market segment approach," Agribusiness, John Wiley & Sons, Ltd., vol. 10(4), pages 319-324.
    7. Kaiser, Harry M. & Scherer, Clifford W. & Barbano, David M., 1992. "Consumer Perceptions And Attitudes Towards Bovine Somatotropin," Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 21(1), pages 1-11, April.
    8. Ravenswaay, Eileen O. van, 1993. "Research Needs in the Valuation of Food Safety and Nutrition," Staff Paper Series 201172, Michigan State University, Department of Agricultural, Food, and Resource Economics.

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