New Developments In Grocery Manufacturer And Distributor Marketing Programs: A Survey Of U.S. Wholesalers And Retailers
The retail food industry has taken initiatives to improve cost and to return the focus of management to the consumer. Among these initiatives are Efficient Consumer Response (ECR) and category management. A mail questionnaire elicited perceptions on these issues from 95 executives among U.S. food wholesalers and retailers. This study found that ECR category management are being used to streamline costs and to remove logistical inefficiencies. Although it is widely recognized that category management provides a consumer focus, distributors seemingly brush aside tactics that target individual customers in favor of efforts that target logistical efficiency.
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- Bishop, Willard R., Jr., 1997. "Impact Of Efficient Consumer Response (Ecr) On Marketing," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(1), February.
- McLaughlin, Edward W. & Hawkes, Gerard F., 1994. "Category Management: Current Status and Future Outlook," EB Series 186304, Cornell University, Department of Applied Economics and Management.
- Robert P. King & Paul F. Phumpiu, 1996. "Reengineering the Food Supply Chain: The ECR Initiative in the Grocery Industry," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(5), pages 1181-1186.
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