New Developments In Grocery Manufacturer And Distributor Marketing Programs: A Survey Of U.S. Wholesalers And Retailers
The retail food industry has taken initiatives to improve cost and to return the focus of management to the consumer. Among these initiatives are Efficient Consumer Response (ECR) and category management. A mail questionnaire elicited perceptions on these issues from 95 executives among U.S. food wholesalers and retailers. This study found that ECR category management are being used to streamline costs and to remove logistical inefficiencies. Although it is widely recognized that category management provides a consumer focus, distributors seemingly brush aside tactics that target individual customers in favor of efforts that target logistical efficiency.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Robert P. King & Paul F. Phumpiu, 1996. "Reengineering the Food Supply Chain: The ECR Initiative in the Grocery Industry," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(5), pages 1181-1186.
- McLaughlin, Edward W. & Hawkes, Gerard F., 1994. "Category Management: Current Status and Future Outlook," EB Series 186304, Cornell University, Department of Applied Economics and Management.
- Bishop, Willard R., Jr., 1997. "Impact Of Efficient Consumer Response (Ecr) On Marketing," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(1), pages -, February.
When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:26875. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.