IDEAS home Printed from https://ideas.repec.org/a/ags/jloagb/14658.html
   My bibliography  Save this article

Measuring Strategic Intent In The South Texas Food Marketing Industry

Author

Listed:
  • McBryde, Gary L.

Abstract

Binomial and multinomial logit analysis is applied to data collected from questionnaires to measure strategic intent in the food marketing industry. Questions were framed based on data from the U.S. Department of Commerce's "County Business Patterns" reports and from best-practice studies. Question topics were placed into a competitive strategy framework following the 1998 work of Porter. Results indicate a strategic focus on outbound logistics and market pricing at the direct value level. Indirect activities focus on human capacity and firm infrastructure, particularly expanding internationally. Firms are adopting information technologies as a competitive strategy, and are doing so as part of a combined strategy to develop human assets.

Suggested Citation

  • McBryde, Gary L., 2000. "Measuring Strategic Intent In The South Texas Food Marketing Industry," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 18(2).
  • Handle: RePEc:ags:jloagb:14658
    as

    Download full text from publisher

    File URL: http://purl.umn.edu/14658
    Download Restriction: no

    References listed on IDEAS

    as
    1. Kinsey, Jean D. & Senauer, Benjamin & King, Robert P. & Phumpiu, Paul F., 1996. "Changes In Retail Food Delivery: Signals For Producers, Processors And Distributors," Working Papers 14352, University of Minnesota, The Food Industry Center.
    2. Park, John L. & McLaughlin, Edward W., 1998. "New Developments In Grocery Manufacturer And Distributor Marketing Programs: A Survey Of U.S. Wholesalers And Retailers," Journal of Food Distribution Research, Food Distribution Research Society, vol. 29(2), July.
    Full references (including those not matched with items on IDEAS)

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jloagb:14658. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: http://edirc.repec.org/data/aeaggea.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.