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Une approche conceptuelle des relations fournisseurs-distributeurs [Cas du vin, des fruits de contre saison et des produits ultra frais laitiers]

Author

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  • Jean-Marie Codron
  • François D'Hauteville

Abstract

[eng] A new institutional economic approach to analyzing supplier-retailer relationships : the case of wine, counterseason fruit and dairy products. Supplier-retailer relationships in the food industry vary markedly from one subsector to another. This paper aims to explain the diversity in governance structures encountered in three sectors of food products (dairy products, wine and counterseason fruit), with a model grounded in the New Institutional Economics. The model emphasizes consumers' preferences and information issues, which play a key role in the supplier-retailer transactions environment. The basic NIE model is specified and applied to the French retail food industry, using the three products mentioned above. In this context, we use the model to explore in more detail the factors that play a key role in NIE analysis (uncertainty, asset specificity), discuss what the appropriate unit of analysis should be, and analyze the principles guiding the choice of governance structures. This application also allows us to incorporate into the model the critical importance of quality conventions and of technical progress in dealing with information to the choice of specific assets and governance structures in the different subsectors. The paper is primarily programmatic. [fre] Les relations entre fournisseurs et grande distribution alimentaire sont marqués par des différences sectorielles. Pour rendre compte de la diversité observée dans trois secteurs de produits (ultrafrais laitiers, vins et fruits de contre saison), dans un environnement ou les préférences des consommateurs et les problèmes d'information jouent un rôle de plus en plus déterminant, nous présentons un modèle explicatif largement inspiré de la nouvelle économie institutionnelle. Les particularités de la grande distribution et des produits nous permettent de spécifier notre modèle et nous conduisent à explorer plus finement certaines catégories d'analyse (incertitude, certains actifs spécifiques), à redéfinir plus précisément l'unité de base de l'analyse et le principe de sélection des structures de gouvernance et à intégrer dans le modèle les conventions de qualité et les progrès des techniques d'information qui orientent le choix des actifs spécifiques et des formes de coordination de façon décisive. La réflexion se veut essentiellement programmatique.

Suggested Citation

  • Jean-Marie Codron & François D'Hauteville, 1998. "Une approche conceptuelle des relations fournisseurs-distributeurs [Cas du vin, des fruits de contre saison et des produits ultra frais laitiers]," Économie rurale, Programme National Persée, vol. 245(1), pages 16-23.
    • Handle: RePEc:prs:recoru:ecoru_0013-0559_1998_num_245_1_5011
    DOI: 10.3406/ecoru.1998.5011
    Note: DOI:10.3406/ecoru.1998.5011
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    References listed on IDEAS

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