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Exploring Heterogeneity in Consumers’ Meat Store Choices in an Emerging Market

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  • Hu, Wuyang

Abstract

Chinese consumers’ choices among meat stores are examined through a model that can capture consumer heterogeneities both in their opinion of various store attributes and in how much weight they attach to each attribute. This approach not only informs store managers as to what attributes should receive focus for improving their store images, but also provides insight about which specific attribute could be improved to achieve the most effective result. Based on the individual-level parameters obtained through an empirical Bayes analysis, managers or competitors are able to strategically target their store promotions to specific individual consumers based on their demographic characteristics.

Suggested Citation

  • Hu, Wuyang, 2006. "Exploring Heterogeneity in Consumers’ Meat Store Choices in an Emerging Market," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 24(2).
  • Handle: RePEc:ags:jloagb:62275
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    File URL: http://purl.umn.edu/62275
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    References listed on IDEAS

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    1. Peter Boxall & Wiktor Adamowicz, 2002. "Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 23(4), pages 421-446, December.
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    Cited by:

    1. Balogh, Péter & Békési, Dániel & Gorton, Matthew & Popp, József & Lengyel, Péter, 2016. "Consumer willingness to pay for traditional food products," Food Policy, Elsevier, vol. 61(C), pages 176-184.

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