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Consumer's Attitude Towards Labeled and Unlabeled GM Food Products in Italy

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  • Soregaroli, Claudio
  • Boccaletti, Stefano
  • Moro, Daniele

Abstract

Based on survey data collected on a sample of 500 Italian consumers, this paper evaluates the consumer's attitude towards foods obtained from the application of biotechnologies and foods labeled as "GM free". Results from the application of probit models shows that the probability to purchase GM products is lower for individuals more adverse to risk, older, with higher education and less confident in institutional guarantees. Willingness to Pay for GM free products is positively related to information, risk aversion, age, trust in institutional environment, negatively to the degree of agreement with the application of biotechnologies.

Suggested Citation

  • Soregaroli, Claudio & Boccaletti, Stefano & Moro, Daniele, 2003. "Consumer's Attitude Towards Labeled and Unlabeled GM Food Products in Italy," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 6(2), pages 1-17.
    • Handle: RePEc:ags:ifaamr:34243
    DOI: 10.22004/ag.econ.34243
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    References listed on IDEAS

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    1. Fox, John A. & Shogren, J. & Hayes, Dermot J. & Kliebenstein, James, 1995. "Experimental Auctions to Measure Willingness to Pay for Food Safety," Staff General Research Papers Archive 5343, Iowa State University, Department of Economics.
    2. Caswell, Julie A., 1998. "Valuing the benefits and costs of improved food safety and nutrition," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 42(4), pages 1-16.
    3. Hossain, Ferdaus & Onyango, Benjamin M. & Adelaja, Adesoji O. & Schilling, Brian J. & Hallman, William K., 2002. "Public Perceptions Of Biotechnology And Acceptance Of Genetically Modified Food," Research Reports 18185, Rutgers University, Food Policy Institute.
    4. Ferguson, Carol & Chan-Halbrendt, Catherine & Wen, Na, 2002. "Hawaii Public Opinion On Agricultural Products Derived From Genetically Modified Organism (Gmo) Technology," 2002 Annual Meeting, July 28-31, 2002, Long Beach, California 36535, Western Agricultural Economics Association.
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    1. Omid M. Ghoochani & Mansour Ghanian & Masoud Baradaran & Erfan Alimirzaei & Hossein Azadi, 2018. "Behavioral intentions toward genetically modified crops in Southwest Iran: a multi-stakeholder analysis," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 20(1), pages 233-253, February.
    2. Maurizio Canavari & Rodolfo Nayga, 2009. "On consumers' willingness to purchase nutritionally enhanced genetically modified food," Applied Economics, Taylor & Francis Journals, vol. 41(1), pages 125-137.
    3. Daniela Covino & Flavio Boccia, 2016. "Potentialities of new agri-biotechnology for sustainable nutrition," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2016(2), pages 97-106.

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