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Supply chain re-engineering: a case study of the Tonghui Agricultural Cooperative in Inner Mongolia

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  • Zhu, Qianyu
  • Wachenheim, Cheryl J.
  • Ma, Zhiyao
  • Zhu, Cong

Abstract

Benefits of cooperative organization in agriculture come from price advantages in procurement and marketing, cost reductions and efficiency gains from sharing of productive assets and processes, and improved access to and increased efficiency in using credit, logistics, and information. Efficacy of strategic activities designed to capture these advantages is investigated empirically in a case study of the Tonghui Agricultural Cooperative in Inner Mongolia, an autonomous region of China. Information from interviews, on-site visits, evaluation of cooperative, member and partner information, and participation in the advising process are used to evaluate the impact of efforts to re-engineer the supply chain for independent farmers through cooperative organization. Specific examples of marketing channel development and operation for Wallace melons and mutton represent implementation of strategic plans. The case also reviews the cooperative’s credit system, designed increase access to and reduced cost of funds for members, use of alternative market venues, and horizontal expansion through tourism.

Suggested Citation

  • Zhu, Qianyu & Wachenheim, Cheryl J. & Ma, Zhiyao & Zhu, Cong, 2018. "Supply chain re-engineering: a case study of the Tonghui Agricultural Cooperative in Inner Mongolia," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 21(1).
    • Handle: RePEc:ags:ifaamr:266454
    DOI: 10.22004/ag.econ.266454
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    Cited by:

    1. Zhu, Qianyu & Lyu, Zhongyao & Long, Yan & Wachenheim, Cheryl J., 2022. "Adoption of mobile banking in rural China: Impact of information dissemination channel," Socio-Economic Planning Sciences, Elsevier, vol. 83(C).
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    3. Xiangyu Wu & Yunlong Ding, 2018. "The Service Supply Effect of Cooperatives under Economic Transformation: A Demand-Supply Perspective," Sustainability, MDPI, vol. 10(9), pages 1-18, August.
    4. Confidence Ndlovu & Mfundo M. Masuku, 2021. "The Efficacy of Agricultural Cooperatives Towards Enhancing Food Security in Rural Areas: Mbombela Local Municipality, Mpumalanga Province," Technium Social Sciences Journal, Technium Science, vol. 21(1), pages 661-674, July.

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