IDEAS home Printed from
MyIDEAS: Login to save this article or follow this journal

Präferenzen für unterschiedliche Produktionsverfahren und Herkunftsbezeichnungen – dargestellt am Beispiel eines Lebensmittels aus der Direktvermarktung

  • Zenner, Silvia
  • Wirthgen, Bernd
  • Altmann, Marianne
Registered author(s):

    Because consumers’ preferences are relevant determinants in the purchase decision, their measurement seems to be extremely important. Therefore, the article presents selected results of preference measurement (conjoint-analysis) with special regard to different food production modes (organic production, conventional production and production reflecting animal welfare aspects) and labelling of food origin (out of the region, from farm-gate and without labelling of the food origin). The empirical research shows surprising results: the organic produce is not as strongly preferred as the product alternative reflecting the animal welfare aspect. As a consequence, marketing-strategies should pay much more attention to animal welfare aspects, whereas organic production seems to be a less persuasive promotion argument. The contribution ends with implications for further research.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: no

    Article provided by Humboldt-Universitaet zu Berlin, Department for Agricultural Economics in its journal German Journal of Agricultural Economics.

    Volume (Year): 54 (2005)
    Issue (Month): 2 ()

    in new window

    Handle: RePEc:ags:gjagec:97206
    Contact details of provider: Postal: Philippstr. 13, 10115 Berlin
    Phone: +49 (0)30 2093 6305
    Fax: +49 (0)30 2093 6497
    Web page:

    More information through EDIRC

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

    as in new window
    1. Roe, Brian & Boyle, Kevin J. & Teisl, Mario F., 1996. "Using Conjoint Analysis to Derive Estimates of Compensating Variation," Journal of Environmental Economics and Management, Elsevier, vol. 31(2), pages 145-159, September.
    Full references (including those not matched with items on IDEAS)

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:ags:gjagec:97206. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.