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Präferenzen für unterschiedliche Produktionsverfahren und Herkunftsbezeichnungen – dargestellt am Beispiel eines Lebensmittels aus der Direktvermarktung


  • Zenner, Silvia
  • Wirthgen, Bernd
  • Altmann, Marianne


Because consumers’ preferences are relevant determinants in the purchase decision, their measurement seems to be extremely important. Therefore, the article presents selected results of preference measurement (conjoint-analysis) with special regard to different food production modes (organic production, conventional production and production reflecting animal welfare aspects) and labelling of food origin (out of the region, from farm-gate and without labelling of the food origin). The empirical research shows surprising results: the organic produce is not as strongly preferred as the product alternative reflecting the animal welfare aspect. As a consequence, marketing-strategies should pay much more attention to animal welfare aspects, whereas organic production seems to be a less persuasive promotion argument. The contribution ends with implications for further research.

Suggested Citation

  • Zenner, Silvia & Wirthgen, Bernd & Altmann, Marianne, 2005. "Präferenzen für unterschiedliche Produktionsverfahren und Herkunftsbezeichnungen – dargestellt am Beispiel eines Lebensmittels aus der Direktvermarktung," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 54(2).
  • Handle: RePEc:ags:gjagec:97206

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    References listed on IDEAS

    1. Roe, Brian & Boyle, Kevin J. & Teisl, Mario F., 1996. "Using Conjoint Analysis to Derive Estimates of Compensating Variation," Journal of Environmental Economics and Management, Elsevier, vol. 31(2), pages 145-159, September.
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    Cited by:

    1. Schulze-Ehlers, Birgit & Purwins, Nina, 2016. "Does having a Choice make a Difference? Market Potential of the Animal Welfare Label in Germany," 2016 International European Forum, February 15-19, 2016, Innsbruck-Igls, Austria 244531, International European Forum on System Dynamics and Innovation in Food Networks.


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