PrÃ¤ferenzen fÃ¼r unterschiedliche Produktionsverfahren und Herkunftsbezeichnungen â€“ dargestellt am Beispiel eines Lebensmittels aus der Direktvermarktung
Because consumersâ€™ preferences are relevant determinants in the purchase decision, their measurement seems to be extremely important. Therefore, the article presents selected results of preference measurement (conjoint-analysis) with special regard to different food production modes (organic production, conventional production and production reflecting animal welfare aspects) and labelling of food origin (out of the region, from farm-gate and without labelling of the food origin). The empirical research shows surprising results: the organic produce is not as strongly preferred as the product alternative reflecting the animal welfare aspect. As a consequence, marketing-strategies should pay much more attention to animal welfare aspects, whereas organic production seems to be a less persuasive promotion argument. The contribution ends with implications for further research.
Volume (Year): 54 (2005)
Issue (Month): 2 ()
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- Roe, Brian & Boyle, Kevin J. & Teisl, Mario F., 1996. "Using Conjoint Analysis to Derive Estimates of Compensating Variation," Journal of Environmental Economics and Management, Elsevier, vol. 31(2), pages 145-159, September.
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