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Quality and dissemination of information for strengthening University-farming community engagement in northern Uganda

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  • Opolot, H.N.
  • Obaa, B.B.
  • Isubikalu, P.
  • Ebanyat, P.
  • Okello, D.

Abstract

Information from Universities is important for social transformation in Africa but the ‘Ivory Tower’ university status often constrains effective information sharing with farmers. To address this effective communication for regular flows of information in all directions along agricultural value chains must be established. This research was part of a community action research project to promote university-farmer engagement with a focus on the dissemination channels preferred and the usefulness of the information shared to the farmers. Data were collected using semi-structured questionnaires and focus group discussions with 184 farmers. Findings revealed that inter-personal communication approaches were strongly preferred by farmers and they were most particularly interested in receiving information on pest control, post-harvest technology, value addition and marketing. As information channels, radios were significantly preferred while mobile phones were surprisingly less preferred, despite the relatively widespread ownership. The farmers also found the information disseminated to be useful and relevant if delivered in a timely manner. To sustain the relationship beyond the project, a system that provides some interpersonal connection from a distance is required. Subsequent research is focused on an ICT system that provides a platform for long-term engagement between the university and farmers.

Suggested Citation

  • Opolot, H.N. & Obaa, B.B. & Isubikalu, P. & Ebanyat, P. & Okello, D., 2016. "Quality and dissemination of information for strengthening University-farming community engagement in northern Uganda," African Journal of Rural Development (AFJRD), AFrican Journal of Rural Development (AFJRD), vol. 1(1), June.
  • Handle: RePEc:ags:afjrde:263573
    DOI: 10.22004/ag.econ.263573
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    References listed on IDEAS

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    1. Mittal, Surabhi & Mehar, Mamta, 2012. "How Mobile Phones Contribute to Growth of Small Farmers? Evidence from India," Quarterly Journal of International Agriculture, Humboldt-Universitaat zu Berlin, vol. 51(3), pages 1-18, August.
    2. Jenkins, Amanda & Velandia, Margarita & Lambert, Dayton M. & Roberts, Roland K. & Larson, James A. & English, Burton C. & Martin, Steven W., 2011. "Factors Influencing the Selection of Precision Farming Information Sources by Cotton Producers," Agricultural and Resource Economics Review, Cambridge University Press, vol. 40(2), pages 307-320, September.
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