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Healthy meals on the menu: A Swedish field experiment on labelling and restaurant sales

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  • Thunstrom, Linda
  • Nordstrom, Jonas
  • Shogren, Jason F.

Abstract

Menu labelling of meals prepared away from home is a policy designed to help consumers make healthier food choices. In this paper we use a field experiment in Sweden to examine if a restaurant benefits from introducing a meal labelled as healthy on its menu by experiencing an overall increase in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a meal labelled as healthy on the menu, i.e. our data does not support the idea that restaurants increase their sales from supplying a meal labelled as healthy.

Suggested Citation

  • Thunstrom, Linda & Nordstrom, Jonas & Shogren, Jason F., 2016. "Healthy meals on the menu: A Swedish field experiment on labelling and restaurant sales," African Journal of Agricultural and Resource Economics, African Association of Agricultural Economists, vol. 11(01), pages 1-6, March.
    • Handle: RePEc:ags:afjare:233849
    DOI: 10.22004/ag.econ.233849
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    References listed on IDEAS

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    1. Lin, Biing-Hwan & Guthrie, Joanne & Frazao, Elizabeth, 2001. "American Children's Diets Not Making the Grade," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 24(2), pages 1-10.
    2. Barbara Wagner & Benjamin Senauer & C. Ford Runge, 2007. "An Empirical Analysis of and Policy Recommendations to Improve the Nutritional Quality of School Meals," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 29(4), pages 672-688.
    3. Chou, Shin-Yi & Grossman, Michael & Saffer, Henry, 2004. "An economic analysis of adult obesity: results from the Behavioral Risk Factor Surveillance System," Journal of Health Economics, Elsevier, vol. 23(3), pages 565-587, May.
    4. Rashad, Inas, 2006. "Structural estimation of caloric intake, exercise, smoking, and obesity," The Quarterly Review of Economics and Finance, Elsevier, vol. 46(2), pages 268-283, May.
    5. Lusk, Jayson L. & Roosen, Jutta & Shogren, Jason (ed.), 2011. "The Oxford Handbook of the Economics of Food Consumption and Policy," OUP Catalogue, Oxford University Press, number 9780199569441, Decembrie.
    6. Lin, Biing-Hwan & Frazao, Elizabeth & Guthrie, Joanne F., 1999. "Away-From-Home Foods Increasingly Important to Quality of American Diet," Agricultural Information Bulletins 33733, United States Department of Agriculture, Economic Research Service.
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    Cited by:

    1. Voors, Maarten & Demont, Matty & Bulte, Erwin, 2016. "New Experiments in Agriculture," African Journal of Agricultural and Resource Economics, African Association of Agricultural Economists, vol. 11(01), pages 1-7, March.

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