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Assessing the Impact of the National Cultural Framework on Responsible Corporate Behaviour towards Consumers: an Application of Geert Hofstede`s Cultural Model

Author

Listed:
  • Cristina Ganescu

    (Universitatea „Constantin Brâncoveanu” din Pitesti)

  • Andreea Gangone

    (Universitatea „Constantin Brâncoveanu” din Pitesti)

  • Mihaela Asandei

    (Universitatea „Constantin Brâncoveanu” din Pitesti)

Abstract

This article aims to define and measure responsible corporate behaviour towards consumers in EU countries by defining an index of responsible corporate behaviour towards consumers and to establish the impact of Geert Hofstede`s cultural dimensions on the responsible behaviour of organisations towards consumers. The index uses a specific measurement methodology based on three major components of responsible corporate behaviour towards customers and on content analysis of the Eurostat databases, the RAPEX 2012 Annual Report, the 2012-2013 Global Competitiveness Report and the Global Reporting Initiative database. We used the multifactorial regression and the Wald significance test to demonstrate that organisations operating in countries characterised by low power distance, individualism, femininity, tolerance of unknown and long-term orientation pay more attention to responsible corporate behaviour towards customers. The study highlights theoretical considerations that support the influence of the national cultural framework on responsible corporate behaviour towards consumers. The methodology for calculating the index of responsible corporate behaviour towards consumers can become a basis of analysis of responsible corporate behaviour towards local consumers or other stakeholders.

Suggested Citation

  • Cristina Ganescu & Andreea Gangone & Mihaela Asandei, 2014. "Assessing the Impact of the National Cultural Framework on Responsible Corporate Behaviour towards Consumers: an Application of Geert Hofstede`s Cultural Model," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 351-351, February.
    • Handle: RePEc:aes:amfeco:v:1:y:2014:i:35:p:351
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    Cited by:

    1. GĂNESCU, Cristina, 2014. "Responsible Corporate Behaviour Towards Consumers And Business Innovation – Prerequisites Of Sustainable Development. A Study On Eu Countries," Journal of Financial and Monetary Economics, Centre of Financial and Monetary Research "Victor Slavescu", vol. 1(1), pages 272-281.
    2. Halkos, George & Skouloudis, Antonis, 2016. "Cultural dimensions and corporate social responsibility: A cross-country analysis," MPRA Paper 69222, University Library of Munich, Germany.
    3. Monica Violeta Achim & Sorin Nicolae Borlea & Codruţa Mare, 2018. "Geocentric Behavior Dimension of the Organization’ Performance in the Context of Globalization," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 135(1), pages 401-420, January.
    4. Farah Ameer, Naveed R. Khan, 2019. "National Culture, Employee's Engagement and Employee's CSR Perceptions in Technology Based Firms of Pakistan," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 6(2), pages 54-74, October.

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    More about this item

    Keywords

    responsible corporate behaviour; consumers; index of responsible corporate behaviour towards consumers (IRCBC); cultural model; Geert Hofstede; European Union.;
    All these keywords.

    JEL classification:

    • C43 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Index Numbers and Aggregation
    • C52 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Evaluation, Validation, and Selection
    • D18 - Microeconomics - - Household Behavior - - - Consumer Protection
    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • O52 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Europe

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