Attraction and cooperative behavior
AbstractBeing good-looking seems to generate substantial benefits in many social interactions, making the "beauty premium" a not to be underrated economic factor. This paper investigates how physical attractiveness enables people to generate these benefits in the case of cooperation, using field data from a modified one-shot prisoner's dilemma played in a high-stakes television game show. While attractive contestants are not more or less cooperative than less attractive ones, facial attractiveness produces more cooperative behavior by counterparts, but only in mixed-gender interactions. Effects of attractiveness are therefore not exclusively due to "beauty-is-good" stereotyping, but rather operate through a preference-based mechanism.
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Bibliographic InfoPaper provided by Department of Economics - University of Zurich in its series ECON - Working Papers with number 082.
Date of creation: Jun 2012
Date of revision: Dec 2012
Beauty premium; gender; stereotypes; attractiveness; cooperation;
Find related papers by JEL classification:
- C71 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Cooperative Games
- D03 - Microeconomics - - General - - - Behavioral Microeconomics; Underlying Principles
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search, Learning, and Information
This paper has been announced in the following NEP Reports:
- NEP-ALL-2012-06-25 (All new papers)
- NEP-CBE-2012-06-25 (Cognitive & Behavioural Economics)
- NEP-EVO-2012-06-25 (Evolutionary Economics)
- NEP-EXP-2012-06-25 (Experimental Economics)
- NEP-GTH-2012-06-25 (Game Theory)
- NEP-NEU-2012-06-25 (Neuroeconomics)
- NEP-SOC-2012-06-25 (Social Norms & Social Capital)
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