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Attraction and cooperative behavior

Author

Listed:
  • Donja Darai
  • Silvia Grätz

Abstract

Being good-looking seems to generate substantial benefits in many social interactions, making the "beauty premium" a not to be underrated economic factor. This paper investigates how physical attractiveness enables people to generate these benefits in the case of cooperation, using field data from a modified one-shot prisoner's dilemma played in a high-stakes television game show. While attractive contestants are not more or less cooperative than less attractive ones, facial attractiveness produces more cooperative behavior by counterparts, but only in mixed-gender interactions. Effects of attractiveness are therefore not exclusively due to "beauty-is-good" stereotyping, but rather operate through a preference-based mechanism.

Suggested Citation

  • Donja Darai & Silvia Grätz, 2012. "Attraction and cooperative behavior," ECON - Working Papers 082, Department of Economics - University of Zurich, revised Jun 2013.
    • Handle: RePEc:zur:econwp:082
    as

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    File URL: https://www.zora.uzh.ch/id/eprint/63130/13/econwp082.pdf
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    References listed on IDEAS

    as
    1. Donja Darai & Silvia Gr�tz, 2010. "Determinants of Successful Cooperation in a Face-to-Face Social Dilemma," SOI - Working Papers 1006, Socioeconomic Institute - University of Zurich, revised Nov 2010.
    2. John A. List, 2006. "Friend or Foe? A Natural Experiment of the Prisoner's Dilemma," The Review of Economics and Statistics, MIT Press, vol. 88(3), pages 463-471, August.
    3. Markus M. Mobius & Tanya S. Rosenblat, 2006. "Why Beauty Matters," American Economic Review, American Economic Association, vol. 96(1), pages 222-235, March.
    4. Berggren, Niclas & Jordahl, Henrik & Poutvaara, Panu, 2010. "The looks of a winner: Beauty and electoral success," Journal of Public Economics, Elsevier, vol. 94(1-2), pages 8-15, February.
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    6. Andreoni, James & Petrie, Ragan, 2008. "Beauty, gender and stereotypes: Evidence from laboratory experiments," Journal of Economic Psychology, Elsevier, vol. 29(1), pages 73-93, February.
    7. Bradley J. Ruffle & Ze'ev Shtudiner, 2015. "Are Good-Looking People More Employable?," Management Science, INFORMS, vol. 61(8), pages 1760-1776, August.
    8. Jeffrey M Wooldridge, 2010. "Econometric Analysis of Cross Section and Panel Data," MIT Press Books, The MIT Press, edition 2, volume 1, number 0262232588, December.
    9. Rosenblat, Tanya, 2008. "The Beauty Premium: Physical Attractiveness and Gender in Dictator Games," Staff General Research Papers Archive 13001, Iowa State University, Department of Economics.
    10. Catherine C. Eckel & Ragan Petrie, 2011. "Face Value," American Economic Review, American Economic Association, vol. 101(4), pages 1497-1513, June.
    11. Belot, Michèle & Bhaskar, V. & van de Ven, Jeroen, 2010. "Promises and cooperation: Evidence from a TV game show," Journal of Economic Behavior & Organization, Elsevier, vol. 73(3), pages 396-405, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Blog mentions

    As found by EconAcademics.org, the blog aggregator for Economics research:
    1. The beauty of cooperation
      by UDADISI in UDADISI on 2012-07-04 18:38:00

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    Cited by:

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    3. Dietl, Helmut & Özdemir, Anil & Rendall, Andrew, 2020. "The role of facial attractiveness in tennis TV-viewership," Sport Management Review, Elsevier, vol. 23(3), pages 521-535.

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    More about this item

    Keywords

    Beauty premium; gender; stereotypes; attractiveness; cooperation;
    All these keywords.

    JEL classification:

    • C71 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Cooperative Games
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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