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The Simple Economics of "Brand-Stretching" Author info | Abstract | Publisher info | Download info | Related research | Statistics Lynne Pepall ()
Dan Richards ()
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Paper provided by Department of Economics, Tufts University in its series Discussion Papers Series, Department of Economics, Tufts University with number
9905.
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Date of creation: 1999Date of revision:
Handle: RePEc:tuf:tuftec:9905Contact details of provider: Postal: Medford, MA 02155, USA Phone: (617) 627-3560 Fax: (617) 627-3917 Web page: http://ase.tufts.edu/econ
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References listed on IDEAS Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile , click on "citations" and make appropriate adjustments.: Choi, Jay Pil, 1998.
"Brand Extension as Informational Leverage ,"
Review of Economic Studies ,
Blackwell Publishing, vol. 65(4), pages 655-69, October.
[Downloadable!] (restricted)
Other versions: Margaret S. McMillan, 1999.
"Foreign Direct Investment: Leader or Follower? ,"
Discussion Papers Series, Department of Economics, Tufts University
9901, Department of Economics, Tufts University.
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Drusilla K. Brown & Alan V. Deardorff & Robert M. Stern, 1999.
"U.S. Trade and Other Policy Options and Programs to Deter Foreign Exploitation of Child Labor ,"
Discussion Papers Series, Department of Economics, Tufts University
9904, Department of Economics, Tufts University.
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Other versions: William A. Masters & Margaret S. McMillan, 1999.
"Ethnolinguistic Diversity, Government Expenditures and Economic Growth Across Countries ,"
Discussion Papers Series, Department of Economics, Tufts University
9902, Department of Economics, Tufts University.
[Downloadable!]
Lynne M. Pepall, 2002.
"The Simple Economics of Brand Stretching ,"
Journal of Business ,
University of Chicago Press, vol. 75(3), pages 535-552, July.
[Downloadable!]
Other versions: William A. Masters & Margaret S. McMillan, 1999.
"A Political Economy Model of Agricultural Taxation, R&D, and Growth in Africa ,"
Discussion Papers Series, Department of Economics, Tufts University
9903, Department of Economics, Tufts University.
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Full
references Cited by : (explanations , Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile , click on "citations" and make appropriate adjustments.)
Lynne Pepall & Daniel Richards & John Straub & Michael DeBartolo, 2006.
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Lynne Pepall & Dan Richards, 1999.
"The Simple Economics of "Brand-Stretching" ,"
Discussion Papers Series, Department of Economics, Tufts University
9905, Department of Economics, Tufts University.
[Downloadable!]
Other versions: Miklos-Thal, Jeanine, 2008.
"Linking Reputations: The Signaling and Feedback Effects of Umbrella Branding ,"
MPRA Paper
11045, University Library of Munich, Germany.
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Hendrik Hakenes & Martin Peitz, 2006.
"Umbrella Branding and the Provision of Quality ,"
Discussion Papers
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Other versions:
Hendrik Hakenes & Martin Peitz, 2004.
"Umbrella Branding and the Provision of Quality ,"
CESifo Working Paper Series
CESifo Working Paper No. , CESifo Group Munich.
[Downloadable!] Hakenes, Hendrik & Peitz, Martin, 2004.
"Umbrella Branding and the Provision of Quality ,"
Sonderforschungsbereich 504 Publications
04-51, Sonderforschungsbereich 504, Universität Mannheim & Sonderforschungsbereich 504, University of Mannheim.
[Downloadable!] Hakenes, Hendrik & Peitz, Martin, 2008.
"Umbrella branding and the provision of quality ,"
International Journal of Industrial Organization ,
Elsevier, vol. 26(2), pages 546-556, March.
[Downloadable!] (restricted) Ramello, Giovanni B., 2008.
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Jeffrey Milyo, 1999.
"A Problem with Euclidean Preferences in Spatial Models of Politics ,"
Discussion Papers Series, Department of Economics, Tufts University
9920, Department of Economics, Tufts University.
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Other versions: George Norman & Lynne Pepall & Daniel Richards, 2002.
"Product Differentiation, Cost-Reducing Mergers, and Consumer Welfare ,"
Discussion Papers Series, Department of Economics, Tufts University
0214, Department of Economics, Tufts University.
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Other versions: Luigi Luini & Andrea Mangani, 2004.
"Trademarks, Product Variety, and Economic Activity in Italy and Europe ,"
Department of Economics University of Siena
422, Department of Economics, University of Siena.
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Rajagopal, 2006.
"Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis ,"
Marketing Working Papers
2006-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
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