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The Seller's listing strategy in online auctions: evidence from eBay

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  • Chen, Kong-Pin
  • Liu, Yu-Sheng
  • Yu, Ya-Ting

Abstract

The paper empirically studies why the sellers of identical commodities adopt dier- ent auction formats in the online auction, and the consequences thereof. We postulate that the sellers adopt dierent auction formats because of the dierences in their ex- perience and the number of items they have. We rst use these two characteristics to endogeneize the seller's choice between three auction formats: xed-price, buy-it-now (BIN), and pure auctions. We then estimate the dierences in sales rate, transaction price, and sale duration between the three formats. We nd that the xed-price auc- tion results in the highest transaction price and the lowest sale rate, while the pure auction is just the opposite, with the BIN auction falling in between. These results strongly suggest that there is a tradeo between price and sale probability in adopting dierent formats of auctions. We

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  • Chen, Kong-Pin & Liu, Yu-Sheng & Yu, Ya-Ting, 2012. "The Seller's listing strategy in online auctions: evidence from eBay," MPRA Paper 38369, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:38369
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    1. Alexander Maslov, 2023. "Auctions versus posted prices in the revenue management of limited inventory," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(3), pages 1476-1490, April.

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    More about this item

    Keywords

    online auctions; buy-it-now; selling format; listing strategy;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • D44 - Microeconomics - - Market Structure, Pricing, and Design - - - Auctions
    • D02 - Microeconomics - - General - - - Institutions: Design, Formation, Operations, and Impact

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