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A Dynamic Model of Auctions with Buy-It-Now: Theory and Evidence

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  • Jong-Rong Chen
  • Kong-Pin Chen
  • Chien-Fu Chou
  • Ching-I Huang

Abstract

In the ascending-price auctions with Yahoo!-type buy-it-now (BIN), we characterize and derive the closed-form solution for the optimal bidding strategy of the bidder and the optimal BIN price of the seller when they are both risk-averse. The seller is shown to be strictly better o with the BIN option, while the bidders are better o only when their valuation is greater than a threshold value. The theory also implies that the expected transaction price is higher in an auction with an optimal BIN price than one without a BIN. This prediction is conrmed by our data collected from Taiwan's Yahoo! auctions of Nikon digital cameras.
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  • Jong-Rong Chen & Kong-Pin Chen & Chien-Fu Chou & Ching-I Huang, 2013. "A Dynamic Model of Auctions with Buy-It-Now: Theory and Evidence," Journal of Industrial Economics, Wiley Blackwell, vol. 61(2), pages 393-429, June.
    • Handle: RePEc:bla:jindec:v:61:y:2013:i:2:p:393-429
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    Cited by:

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    3. Ivanova-Stenzel, Radosveta & Grebe, Tim & Kröger, Sabine, 2019. "How do sellers benefit from Buy-It-Now prices in eBay auctions?," VfS Annual Conference 2019 (Leipzig): 30 Years after the Fall of the Berlin Wall - Democracy and Market Economy 203606, Verein für Socialpolitik / German Economic Association.
    4. Toshihiro Tsuchihashi, 2021. "A buyout option alleviates implicit collusion in uniform‐price auctions," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(5), pages 1146-1155, July.
    5. Chen, Kong-Pin & Lai, Hung-pin & Yu, Ya-Ting, 2018. "The seller's listing strategy in online auctions: Evidence from eBay," International Journal of Industrial Organization, Elsevier, vol. 56(C), pages 107-144.
    6. Kong‐Pin Chen & Szu‐Hsien Ho & Chi‐Hsiang Liu & Chien‐Ming Wang, 2017. "The Optimal Listing Strategies In Online Auctions," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 58(2), pages 421-437, May.
    7. Alexander Maslov, 2023. "Bertrand Duopoly in Online Consumer-to-Consumer Markets," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 63(1), pages 97-109, August.
    8. Alexander Maslov, 2022. "Competition in online markets with auctions and posted prices," Journal of Economics, Springer, vol. 137(2), pages 145-169, October.
    9. Alexander Maslov, 2020. "A Note on Buyers’ Behavior in Auctions with an Outside Option," Games, MDPI, vol. 11(3), pages 1-9, July.
    10. Huang, Ching-I & Chen, Jong-Rong & Lee, Chiu-Yu, 2013. "Buyer behavior under the Best Offer mechanism: A theoretical model and empirical evidence from eBay Motors," Journal of Economic Behavior & Organization, Elsevier, vol. 94(C), pages 11-33.
    11. Grebe, Tim & Ivanova-Stenzel, Radosveta & Kröger, Sabine, 2021. "How do sellers benefit from Buy-It-Now prices in eBay auctions?," Journal of Economic Behavior & Organization, Elsevier, vol. 183(C), pages 189-205.
    12. Liran Einav & Chiara Farronato & Jonathan D. Levin & Neel Sundaresan, 2013. "Sales Mechanisms in Online Markets: What Happened to Internet Auctions?," NBER Working Papers 19021, National Bureau of Economic Research, Inc.
    13. Hummel, Patrick, 2015. "Simultaneous use of auctions and posted prices," European Economic Review, Elsevier, vol. 78(C), pages 269-284.
    14. Radosveta Ivanova-Stenzel & Sabine Kröger, 2023. "Risk, Reward and Uncertainty in Buyer-Seller Transactions," CIRANO Working Papers 2023s-13, CIRANO.
    15. Kong-Pin Chen & Hung-pin Lai & Ya-Ting Yu, 2014. "Do consumers discount parallel imports?," Asia-Pacific Journal of Accounting & Economics, Taylor & Francis Journals, vol. 21(1), pages 58-77, March.

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    More about this item

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • D44 - Microeconomics - - Market Structure, Pricing, and Design - - - Auctions
    • D02 - Microeconomics - - General - - - Institutions: Design, Formation, Operations, and Impact

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