The Influence of Superstars on Organizational Identification of External Stakeholders: Empirical Findings from Professional Soccer
AbstractThis paper examines the effect of superstars on external stakeholdersâ€™ organizational identification through the lens of sport. Drawing on social identity theory and the concept of organizational identification, as well as on role model theories and superstar economics, we develop several hypotheses regarding the influence of soccer stars on their fansâ€™ degree of team identification. Using a proprietary dataset including archival data on professional German soccer players and clubs as well as survey data of more than 1,400 soccer fans, we find evidence for a positive effect of superstar characteristics and role model perception. We further find that players who measure up to the definition of a superstar are more important to fans of established teams than to fans of unsuccessful teams. The playerâ€™s club tenure, however, seems to have no influence on fansâ€™ team identification. We argue that the effect of soccer stars on their fans is comparable to that of CEOs on their organizationsâ€™ external stakeholders and consequently apply our results to the business domain. Our results contribute to organizational identification research by extending the list of determinants related to individual persons.
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Bibliographic InfoPaper provided by Center for Research in Economics, Management and the Arts (CREMA) in its series CREMA Working Paper Series with number 2012-18.
Date of creation: Oct 2012
Date of revision:
Organizational identification; superstars; role model; fans; soccer;
Other versions of this item:
- Daniel Hogele & Sascha L. Schmidt & Benno Torgler, 2012. "The Influence of Superstars on Organizational Identification of External Stakeholders: Empirical Findings from Professional Soccer," School of Economics and Finance Discussion Papers and Working Papers Series 294, School of Economics and Finance, Queensland University of Technology.
- L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
- Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Social and Economic Stratification
This paper has been announced in the following NEP Reports:
- NEP-ALL-2012-11-03 (All new papers)
- NEP-CBE-2012-11-03 (Cognitive & Behavioural Economics)
- NEP-CSE-2012-11-03 (Economics of Strategic Management)
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