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Talent and/or Popularity - What Does it Take to Be a Superstar

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Author Info
Egon Franck ()
Stephan Nüesch () (Institute for Strategy and Business Economics, University of Zurich, Institute for Strategy and Business Economics, University of Zurich)

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Abstract

Based on the competing Ð however not mutually exclusive Ð theories of superstar formation proposed by Rosen (1981) and Adler (1985), it is controversial if talent alone or other factors like popularity also influence stardom. One of the main obstacles to testing the superstar theories is the inherent difficulty of measuring talent. This article investigates superstar emergence in professional sports for which relative tournaments help to identify talent. Running quantile regressions we find evidence that both talent and popularity significantly contribute to the starsÕ market values.

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File URL: http://www.isu.uzh.ch/static/ISU_WPS/74_ISU_full.pdf
File Format: application/pdf
File Function: First version, 2007
Download Restriction: no

Publisher Info
Paper provided by University of Zurich, Institute for Strategy and Business Economics (ISU) in its series Working Papers with number 0074.

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Length: 32
Date of creation: 2007
Date of revision:
Handle: RePEc:iso:wpaper:0074

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Related research
Keywords: superstars; soccer; talent; popularity;

Find related papers by JEL classification:
J31 - Labor and Demographic Economics - - Wages, Compensation, and Labor Costs - - - Wage Level and Structure; Wage Differentials
J44 - Labor and Demographic Economics - - Particular Labor Markets - - - Professional Labor Markets and Occupations
L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Recreation; Tourism

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This page was last updated on 2009-12-1.

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