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Effect of Star Power on NBA All-Star Game TV Audience

Author

Listed:
  • Scott D. Grimshaw
  • Jeffrey S. Larson

Abstract

Data from 16 years of NBA All-Star Games shows star power has two components. First, fans are drawn to live games featuring players whose current play is at a historically high skill level. Second, fans display attachment based on geographical proximity to a team, local superstar recognition, and team success. All-Star games are exhibitions with a roster of different levels of high skill level and attachment, while competitive games have these effects confounded and star players are sparse. The analysis uses a dynamic panel data model to account for differences in viewing between 56 Nielsen TV markets.

Suggested Citation

  • Scott D. Grimshaw & Jeffrey S. Larson, 2021. "Effect of Star Power on NBA All-Star Game TV Audience," Journal of Sports Economics, , vol. 22(2), pages 139-163, February.
    • Handle: RePEc:sae:jospec:v:22:y:2021:i:2:p:139-163
    DOI: 10.1177/1527002520959127
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    References listed on IDEAS

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    Cited by:

    1. Scott M. Kaplan, 2022. "Putting a price on popularity: Evidence from superstars in the National Basketball Association," Economic Inquiry, Western Economic Association International, vol. 60(3), pages 1357-1381, July.

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