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The Effect of Marquee Players on Sports Demand

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  • R. Todd Jewell

Abstract

In 2007, Major League Soccer (MLS) changed its salary rules to allow teams to pay over the salary cap to sign high-priced talent. The first Designated Player was David Beckham. This study presents estimates of the influence of marquee players on MLS attendance using data from 2007 to 2012. The results indicate that few of the marquee signings drove higher attendance. Furthermore, these attendance effects tend to diminish over time. Specifically, only Beckham, Blanco, and Márquez generated excess fans in the games they played, with the largest effect in their first year. The results also give evidence of a superstar externality.

Suggested Citation

  • R. Todd Jewell, 2017. "The Effect of Marquee Players on Sports Demand," Journal of Sports Economics, , vol. 18(3), pages 239-252, April.
    • Handle: RePEc:sae:jospec:v:18:y:2017:i:3:p:239-252
    DOI: 10.1177/1527002514567922
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    References listed on IDEAS

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    Cited by:

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    2. Nicholas Masafumi Watanabe & George B Cunningham, 2020. "The impact of race relations on NFL attendance: An econometric analysis," PLOS ONE, Public Library of Science, vol. 15(1), pages 1-21, January.
    3. Johan Rewilak, 2023. "The Designated Player Policy Rule and Attendance Demand in Major League Soccer," Journal of Sports Economics, , vol. 24(4), pages 475-496, May.
    4. Michael R. Ward & Alexander D. Harmon, 2019. "ESport Superstars," Journal of Sports Economics, , vol. 20(8), pages 987-1013, December.
    5. Sang Hun Sung & Doo-Seung Hong & Soo Young Sul, 2020. "How We Can Enhance Spectator Attendance for the Sustainable Development of Sport in the Era of Uncertainty: A Re-Examination of Competitive Balance," Sustainability, MDPI, vol. 12(17), pages 1-15, August.
    6. E. Frank Stephenson, 2024. "International Competitions, Star Players, and NWSL Attendance," Journal of Sports Economics, , vol. 25(2), pages 186-199, February.
    7. Franziska Prockl, 2018. "The Superstar Code - Deciphering Key Characteristics And Their Value," Working Papers Dissertations 38, Paderborn University, Faculty of Business Administration and Economics.
    8. Rachel Scarfe & Carl Singleton & Paul Telemo, 2021. "Extreme Wages, Performance, and Superstars in a Market for Footballers," Industrial Relations: A Journal of Economy and Society, Wiley Blackwell, vol. 60(1), pages 84-118, January.
    9. Shoag, Daniel & Veuger, Stan, 2017. "Taking My Talents to South Beach (and Back)," Working Paper Series rwp17-019, Harvard University, John F. Kennedy School of Government.
    10. Dirk Semmelroth & Bernd Frick & Robert Simmons & Hojun Sung, 2022. "Where to Go Next? Examining the Effect of Franchise Expansion and Location on Game-Level Attendance in Major League Soccer," Journal of Sports Economics, , vol. 23(5), pages 524-547, June.
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    12. Carl Singleton & Dominik Schreyer, 2023. "Cristiano of Arabia: Did Ronaldo increase Saudi Pro League attendances?," Economics Discussion Papers em-dp2023-14, Department of Economics, University of Reading.
    13. Valenti, Maurizio & Scelles, Nicolas & Morrow, Stephen, 2020. "The determinants of stadium attendance in elite women’s football: Evidence from the UEFA Women's Champions League," Sport Management Review, Elsevier, vol. 23(3), pages 509-520.
    14. Bernd Frick & Franziska Prockl, 2018. "Information Precision In Online Communities: Player Valuations On Www.Transfermarkt.De," Working Papers Dissertations 37, Paderborn University, Faculty of Business Administration and Economics.
    15. Carlos Gomez-Gonzalez & Julio del Corral & R. Todd Jewell & Jorge García-Unanue & Cornel Nesseler, 2019. "A Prospective Analysis of Competitive Balance Levels in Major League Soccer," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 54(1), pages 175-190, February.
    16. Chmait, Nader & Robertson, Sam & Westerbeek, Hans & Eime, Rochelle & Sellitto, Carmine & Reid, Machar, 2020. "Tennis superstars: The relationship between star status and demand for tickets," Sport Management Review, Elsevier, vol. 23(2), pages 330-347.
    17. Budzinski, Oliver & Feddersen, Arne & Kunz-Kaltenhäuser, Philipp, 2022. "Demand for TV broadcasts of UEFA Champions League games in Danish television - The impact of uncertainty of outcome, stardom, and local heroes," Ilmenau Economics Discussion Papers 165, Ilmenau University of Technology, Institute of Economics.
    18. Hojun Sung & Brian M. Mills & Younghoon Lee, 2022. "Moments of Competitive Balance in Major League Soccer," Journal of Sports Economics, , vol. 23(3), pages 329-354, April.
    19. Hojun Sung & Hyunwoong Pyun, 2023. "Disaggregated Attendance Demand: Comparing Daily Ticket Purchasers and Season Ticket Holders in K-League 1," Journal of Sports Economics, , vol. 24(6), pages 717-736, August.
    20. Brad R. Humphreys & Candon Johnson, 2020. "The Effect of Superstars on Game Attendance: Evidence From the NBA," Journal of Sports Economics, , vol. 21(2), pages 152-175, February.
    21. Georgios Nalbantis & Tim Pawlowski & Dominik Schreyer, 2023. "Substitution Effects and the Transnational Demand for European Soccer Telecasts," Journal of Sports Economics, , vol. 24(4), pages 407-442, May.
    22. Budzinski, Oliver & Kunz-Kaltenhäuser, Philipp, 2020. "Promoting or restricting competition? - The 50plus1-rule in German football," Ilmenau Economics Discussion Papers 141, Ilmenau University of Technology, Institute of Economics.
    23. Jan C. van Ours, 2022. "The contribution of Johan Cruyff to success and stadium attendance at Feyenoord," Applied Economics Letters, Taylor & Francis Journals, vol. 29(18), pages 1752-1755, October.
    24. Patrick J. Ferguson & Matthew Pinnuck, 2022. "Superstar Productivity and Pay: Evidence from the Australian Football League," The Economic Record, The Economic Society of Australia, vol. 98(321), pages 166-190, June.

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