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The Effect of Star Quality on Attendance Demand

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  • Wen-Jhan Jane

Abstract

This article investigates the relationship between the star effect and match attendance in the National Basketball Association for the 2010-2011 and 2011-2012 seasons. We include five different definitions of star players, measures of short-run league-level competitive balance, and game uncertainty for two rivals in a Tobit regression model. The evidence shows that the appearance of stars increases home and road game attendance. A positive star externality on game attendance is found.

Suggested Citation

  • Wen-Jhan Jane, 2016. "The Effect of Star Quality on Attendance Demand," Journal of Sports Economics, , vol. 17(4), pages 396-417, May.
    • Handle: RePEc:sae:jospec:v:17:y:2016:i:4:p:396-417
    DOI: 10.1177/1527002514530405
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    References listed on IDEAS

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    Cited by:

    1. Johan Rewilak, 2023. "The Designated Player Policy Rule and Attendance Demand in Major League Soccer," Journal of Sports Economics, , vol. 24(4), pages 475-496, May.
    2. Michael R. Ward & Alexander D. Harmon, 2019. "ESport Superstars," Journal of Sports Economics, , vol. 20(8), pages 987-1013, December.
    3. Michael Lewis & Yeujun Yoon, 2018. "An Empirical Examination of the Development and Impact of Star Power in Major League Baseball," Journal of Sports Economics, , vol. 19(2), pages 155-187, February.
    4. Rachel Scarfe & Carl Singleton & Paul Telemo, 2021. "Extreme Wages, Performance, and Superstars in a Market for Footballers," Industrial Relations: A Journal of Economy and Society, Wiley Blackwell, vol. 60(1), pages 84-118, January.
    5. Scott M. Kaplan, 2022. "Putting a price on popularity: Evidence from superstars in the National Basketball Association," Economic Inquiry, Western Economic Association International, vol. 60(3), pages 1357-1381, July.
    6. Shoag, Daniel & Veuger, Stan, 2017. "Taking My Talents to South Beach (and Back)," Working Paper Series rwp17-019, Harvard University, John F. Kennedy School of Government.
    7. Daniel Read & Aaron C.T. Smith & James Skinner, 2021. "A Comparative Analysis of Competitive Balance Between a Closed and an Open League in Rugby League," Journal of Sports Economics, , vol. 22(8), pages 871-892, December.
    8. Chmait, Nader & Robertson, Sam & Westerbeek, Hans & Eime, Rochelle & Sellitto, Carmine & Reid, Machar, 2020. "Tennis superstars: The relationship between star status and demand for tickets," Sport Management Review, Elsevier, vol. 23(2), pages 330-347.
    9. Kunz-Kaltenhäuser, Philipp, 2023. "Sports teams' home market size in the digital age: Analyzing social media drawing power," Ilmenau Economics Discussion Papers 175, Ilmenau University of Technology, Institute of Economics.
    10. Brad Humphreys & Candon Johnson, 2017. "The Effect of Superstar Players on Game Attendance: Evidence from the NBA," Working Papers 17-16, Department of Economics, West Virginia University.
    11. Rodrigo Schneider & Peter Allmen & Garrett Munck, 2022. "The impact of winter Olympic games participation on NHL attendance," Economics of Governance, Springer, vol. 23(3), pages 253-270, December.
    12. Brad R. Humphreys & Candon Johnson, 2020. "The Effect of Superstars on Game Attendance: Evidence From the NBA," Journal of Sports Economics, , vol. 21(2), pages 152-175, February.
    13. Scott D. Grimshaw & Jeffrey S. Larson, 2021. "Effect of Star Power on NBA All-Star Game TV Audience," Journal of Sports Economics, , vol. 22(2), pages 139-163, February.
    14. Patrick J. Ferguson & Matthew Pinnuck, 2022. "Superstar Productivity and Pay: Evidence from the Australian Football League," The Economic Record, The Economic Society of Australia, vol. 98(321), pages 166-190, June.

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