This file is part of IDEAS, which uses RePEc data


[ Papers | Articles | Software | Books | Chapters | Authors | Institutions | JEL Classification | NEP reports | Search | New papers by email | Author registration | Rankings | Volunteers | FAQ | Blog | Help! ]

Local Heroes and Superstars - An Empirical Analysis of Star Attraction in German Soccer

Author info | Abstract | Publisher info | Download info | Related research | Statistics
Author Info
Leif Brandes
Egon Franck
Stephan Nuesch () (Institute for Strategy and Business Economics, University of Zurich, Institute for Strategy and Business Economics, University of Zurich)

Additional information is available for the following registered author(s):

Abstract

Recent studies of the demand for sports clearly indicate that stars play an important role in promoting fan interest. However, on theoretical grounds it is controversial if a starÕs talent superiority and/or a starÕs popularity drive match attendance and hence increase gate revenues. Using longitudinal match attendance data of all clubs in the Þrst German soccer league in a 9-year period, the authors analyze star attraction of national super- stars and of so-called ÔÔlocal heroesÕÕ deÞned as the most valued players of teams with- out national superstars. We Þnd empirical evidence that these groups differ in the way they attract fans: whereas superstars enhance attendance both at home and on the road, the star attraction of local heroes is limited to home games. In addition, superstars attract fans by outstanding Þeld performances, whereas local heroes facilitate fan sup- port by mere popularity.

Download Info
To our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.

Publisher Info
Paper provided by University of Zurich, Institute for Strategy and Business Economics (ISU) in its series Working Papers with number 0046.

Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Length: 21 pages
Date of creation: 2006
Date of revision: 2007
Handle: RePEc:iso:wpaper:0046

Contact details of provider:
Postal: Plattenstrasse 14, CH-8032 Z�rich
Phone: ++41 1 634 29 27
Fax: ++41 1 634 43 48
Email:
Web page: http://www.isu.uzh.ch
More information through EDIRC

For technical questions regarding this item, or to correct its listing, contact: (Leif Brandes).

Related research
Keywords: superstar effect; consumer demand; soccer; talent; popularity;

Find related papers by JEL classification:
D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Recreation; Tourism

This paper has been announced in the following NEP Reports:

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Adler, Moshe, 1985. "Stardom and Talent," American Economic Review, American Economic Association, vol. 75(1), pages 208-12, March. [Downloadable!] (restricted)
  2. Georg Stadtmann & Dirk Czarnitzki, 2002. "Uncertainty of outcome versus reputation: Empirical evidence for the First German Football Division," Empirical Economics, Springer, vol. 27(1), pages 101-112. [Downloadable!] (restricted)
  3. Rosen, Sherwin, 1981. "The Economics of Superstars," American Economic Review, American Economic Association, vol. 71(5), pages 845-58, December. [Downloadable!] (restricted)
  4. Breusch, T S & Pagan, A R, 1980. "The Lagrange Multiplier Test and Its Applications to Model Specification in Econometrics," Review of Economic Studies, Blackwell Publishing, vol. 47(1), pages 239-53, January. [Downloadable!] (restricted)
  5. Burdekin, Richard C K & Idson, Todd L, 1991. "Customer Preferences, Attendance and the Racial Structure of Professional Basketball Teams," Applied Economics, Taylor and Francis Journals, vol. 23(1), pages 179-86, Part B, J.
  6. Scully, Gerald W, 1974. "Pay and Performance in Major League Baseball," American Economic Review, American Economic Association, vol. 64(6), pages 915-30, December. [Downloadable!] (restricted)
  7. Jeffery Borland, 2003. "Demand for Sport," Oxford Review of Economic Policy, Oxford University Press, vol. 19(4), pages 478-502, Winter.
  8. Falter, J.-M. & Perignon, C., 2000. "Demand for Football and Intra-Match Winning Probability: an Essay on the Glorious Uncertainty of Sports," University of Geneva Economics Working Papers 00.04, University of Geneva, Department of Political Economy.
  9. Stefan Szymanski, 2003. "The Assessment: The Economics of Sport," Oxford Review of Economic Policy, Oxford University Press, vol. 19(4), pages 467-477, Winter.
  10. Hausman, Jerry A, 1978. "Specification Tests in Econometrics," Econometrica, Econometric Society, vol. 46(6), pages 1251-71, November. [Downloadable!] (restricted)
  11. MacDonald, Glenn M, 1988. "The Economics of Rising Stars," American Economic Review, American Economic Association, vol. 78(1), pages 155-66, March. [Downloadable!] (restricted)
  12. Charles J. Mullin & Lucia F. Dunn, 2002. "Using Baseball Card Prices to Measure Star Quality and Monopsony," Economic Inquiry, Oxford University Press, vol. 40(4), pages 620-632, October.
  13. Falter, Jean-Marc & Perignon, Christophe, 2000. "Demand for Football and Intramatch Winning Probability: An Essay on the Glorious Uncertainty of Sports," Applied Economics, Taylor and Francis Journals, vol. 32(13), pages 1757-65, October. [Downloadable!] (restricted)
  14. Forrest, David & Simmons, Robert & Feehan, Patrick, 2002. "A Spatial Cross-Sectional Analysis of the Elasticity of Demand for Soccer," Scottish Journal of Political Economy, Scottish Economic Society, vol. 49(3), pages 336-55, August. [Downloadable!] (restricted)
  15. Hausman, Jerry A & Leonard, Gregory K, 1997. "Superstars in the National Basketball Association: Economic Value and Policy," Journal of Labor Economics, University of Chicago Press, vol. 15(4), pages 586-624, October. [Downloadable!] (restricted)
  16. Simmons, Robert, 1996. "The Demand for English League Football: A Club-Level Analysis," Applied Economics, Taylor and Francis Journals, vol. 28(2), pages 139-55, February. [Downloadable!] (restricted)
Full references

Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Egon Franck, 2009. "Private Firm, Public Corporation or Member`s Association – Governance Structures in European Football," Working Papers 0106, University of Zurich, Institute for Strategy and Business Economics (ISU). [Downloadable!]
Statistics
Access and download statistics

Did you know? You can create your own reading lists on IDEAS.

This page was last updated on 2009-11-30.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.