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Local Heroes and Superstars - An Empirical Analysis of Star Attraction in German Soccer

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  • Leif Brandes
  • Egon Franck
  • Stephan Nuesch

    ()
    (Institute for Strategy and Business Economics, University of Zurich
    Institute for Strategy and Business Economics, University of Zurich
    Institute for Strategy and Business Economics, University of Zurich)

Abstract

Recent studies of the demand for sports clearly indicate that stars play an important role in promoting fan interest. However, on theoretical grounds it is controversial if a starÕs talent superiority and/or a starÕs popularity drive match attendance and hence increase gate revenues. Using longitudinal match attendance data of all clubs in the Þrst German soccer league in a 9-year period, the authors analyze star attraction of national super- stars and of so-called ÔÔlocal heroesÕÕ deÞned as the most valued players of teams with- out national superstars. We Þnd empirical evidence that these groups differ in the way they attract fans: whereas superstars enhance attendance both at home and on the road, the star attraction of local heroes is limited to home games. In addition, superstars attract fans by outstanding Þeld performances, whereas local heroes facilitate fan sup- port by mere popularity.

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Bibliographic Info

Paper provided by University of Zurich, Center for Research in Sports Administration (CRSA) in its series Working Papers with number 0007.

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Length: 21 pages
Date of creation: 2006
Date of revision: 2007
Handle: RePEc:rsd:wpaper:0007

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Related research

Keywords: superstar effect; consumer demand; soccer; talent; popularity;

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References

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  5. Hausman, Jerry A & Leonard, Gregory K, 1997. "Superstars in the National Basketball Association: Economic Value and Policy," Journal of Labor Economics, University of Chicago Press, vol. 15(4), pages 586-624, October.
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  7. Falter, J.-M. & Perignon, C., 2000. "Demand for Football and Intra-Match Winning Probability: an Essay on the Glorious Uncertainty of Sports," Research Papers by the Institute of Economics and Econometrics, Geneva School of Economics and Management, University of Geneva 2000.15, Institut d'Economie et Econométrie, Université de Genève.
  8. Rosen, Sherwin, 1981. "The Economics of Superstars," American Economic Review, American Economic Association, vol. 71(5), pages 845-58, December.
  9. Hausman, Jerry A, 1978. "Specification Tests in Econometrics," Econometrica, Econometric Society, vol. 46(6), pages 1251-71, November.
  10. Charles J. Mullin & Lucia F. Dunn, 2002. "Using Baseball Card Prices to Measure Star Quality and Monopsony," Economic Inquiry, Western Economic Association International, vol. 40(4), pages 620-632, October.
  11. Victor Ginsburgh & David Throsby, 2006. "Handbook of the Eonomics of Art and Culture," ULB Institutional Repository 2013/152412, ULB -- Universite Libre de Bruxelles.
  12. Forrest, David & Simmons, Robert & Feehan, Patrick, 2002. "A Spatial Cross-Sectional Analysis of the Elasticity of Demand for Soccer," Scottish Journal of Political Economy, Scottish Economic Society, vol. 49(3), pages 336-55, August.
  13. Claudio Lucifora & Rob Simmons, 2003. "Superstar Effects in Sport: Evidence From Italian Soccer," Journal of Sports Economics, , vol. 4(1), pages 35-55, February.
  14. Jeffery Borland, 2003. "Demand for Sport," Oxford Review of Economic Policy, Oxford University Press, vol. 19(4), pages 478-502, Winter.
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Citations

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Cited by:
  1. Julianne Treme & Samuel K. Allen, 2009. "Widely Received: Payoffs to Player Attributes in the NFL," Economics Bulletin, AccessEcon, vol. 29(3), pages 1631-1643.
  2. Frick, Bernd, 2012. "Die Entlohnung von Fußball-Profis: Ist die vielfach kritisierte 'Gehaltsexplosion' ökonomisch erklärbar?," Edition HWWI: Chapters, in: Sport und Sportgroßveranstaltungen in Europa - zwischen Zentralstaat und Regionen, pages 79-110 Hamburg Institute of International Economics (HWWI).
  3. Egon Franck & Stephan Nüesch, 2007. "Talent and/or Popularity - What Does it Take to Be a Superstar," Working Papers 0074, University of Zurich, Institute for Strategy and Business Economics (ISU).
  4. Sung Il Hong & Michael Mondello & Dennis Coates, 2011. "An Examination of the Effects of the Recent Economic Crisis on Major League Baseball (MLB) Attendance Demand," Working Papers 1123, International Association of Sports Economists & North American Association of Sports Economists.
  5. Bortoluzzo, Adriana Bruscato & Iaropoli, Pedro Trindade & Machado, Sérgio Jurandyr, 2011. "Demand for Brazilian Soccer: A Censored Model Approach," Insper Working Papers wpe_237, Insper Working Paper, Insper Instituto de Ensino e Pesquisa.
  6. Daniel Hogele & Sascha L. Schmidt & Benno Torgler, 2012. "The Influence of Superstars on Organizational Identification of External Stakeholders: Empirical Findings from Professional Soccer," School of Economics and Finance Discussion Papers and Working Papers Series 294, School of Economics and Finance, Queensland University of Technology.
  7. Egon Franck, 2010. "Private Firm, Public Corporation or Member’s Association Governance Structures in European Football," International Journal of Sport Finance, Fitness Information Technology, vol. 5(2), pages 108-127, May.
  8. Bernd Frick & Young Lee, 2011. "Temporal variations in technical efficiency: evidence from German soccer," Journal of Productivity Analysis, Springer, vol. 35(1), pages 15-24, February.

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