Television Broadcast Demand for National Football League Contests
AbstractPrevious research estimating demand for sporting events has focused largely on professional baseball and European football (soccer), using attendance as a proxy of demand. This article estimates demand for National Football League games using television broadcast ratings, permitting the additional novelty of generating estimations in both the home and visiting clubsâ€™ markets. The study uses a linear mixed model to demonstrate that many of the factors influencing attendance hold true with respect to television demand. Furthermore, many of the factors influencing demand for the aforementioned leagues hold true for the National Football League. Team quality, tenure in the market, and games contested in primetime all increased ratings, while income and sharing a market were negatively associated with ratings. Intradivisional games showed no statistically significant effect. The findings further suggest that the factors influencing ratings in home and road markets are essentially similar.
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Bibliographic InfoArticle provided by in its journal Journal of Sports Economics.
Volume (Year): 11 (2010)
Issue (Month): 6 (December)
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- Mongeon, Kevin & Winfree, Jason, 2012. "Cross-ownership, league policies and player investment across sports leagues," MPRA Paper 39218, University Library of Munich, Germany.
- Kevin Mongeon & Jason Winfree, 2013. "The Effects of Cross-Ownership and League Policies Across Sports Leagues Within a City," Review of Industrial Organization, Springer, vol. 43(3), pages 145-162, November.
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