Advanced Search
MyIDEAS: Login to save this article or follow this journal

Television Broadcast Demand for National Football League Contests


Author Info

  • Scott Tainsky

    (University of Illinois, Champaign,

Registered author(s):


    Previous research estimating demand for sporting events has focused largely on professional baseball and European football (soccer), using attendance as a proxy of demand. This article estimates demand for National Football League games using television broadcast ratings, permitting the additional novelty of generating estimations in both the home and visiting clubs’ markets. The study uses a linear mixed model to demonstrate that many of the factors influencing attendance hold true with respect to television demand. Furthermore, many of the factors influencing demand for the aforementioned leagues hold true for the National Football League. Team quality, tenure in the market, and games contested in primetime all increased ratings, while income and sharing a market were negatively associated with ratings. Intradivisional games showed no statistically significant effect. The findings further suggest that the factors influencing ratings in home and road markets are essentially similar.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL:
    Download Restriction: no

    Bibliographic Info

    Article provided by in its journal Journal of Sports Economics.

    Volume (Year): 11 (2010)
    Issue (Month): 6 (December)
    Pages: 629-640

    as in new window
    Handle: RePEc:sae:jospec:v:11:y:2010:i:6:p:629-640

    Contact details of provider:

    Related research

    Keywords: demand; football; National Football League; broadcast ratings;


    No references listed on IDEAS
    You can help add them by filling out this form.


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as in new window

    Cited by:
    1. Mongeon, Kevin & Winfree, Jason, 2012. "Cross-ownership, league policies and player investment across sports leagues," MPRA Paper 39218, University Library of Munich, Germany.
    2. Kevin Mongeon & Jason Winfree, 2013. "The Effects of Cross-Ownership and League Policies Across Sports Leagues Within a City," Review of Industrial Organization, Springer, vol. 43(3), pages 145-162, November.


    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.


    Access and download statistics


    When requesting a correction, please mention this item's handle: RePEc:sae:jospec:v:11:y:2010:i:6:p:629-640. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (SAGE Publications).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.