Television Broadcast Demand for National Football League Contests
AbstractPrevious research estimating demand for sporting events has focused largely on professional baseball and European football (soccer), using attendance as a proxy of demand. This article estimates demand for National Football League games using television broadcast ratings, permitting the additional novelty of generating estimations in both the home and visiting clubs' markets. The study uses a linear mixed model to demonstrate that many of the factors influencing attendance hold true with respect to television demand. Furthermore, many of the factors influencing demand for the aforementioned leagues hold true for the National Football League. Team quality, tenure in the market, and games contested in primetime all increased ratings, while income and sharing a market were negatively associated with ratings. Intradivisional games showed no statistically significant effect. The findings further suggest that the factors influencing ratings in home and road markets are essentially similar.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by in its journal Journal of Sports Economics.
Volume (Year): 11 (2010)
Issue (Month): 6 (December)
Contact details of provider:
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Mongeon, Kevin & Winfree, Jason, 2012. "Cross-ownership, league policies and player investment across sports leagues," MPRA Paper 39218, University Library of Munich, Germany.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (SAGE Publications).
If references are entirely missing, you can add them using this form.