The Value of Don Bradman: Additional Revenue in Australian Ashes Tests
AbstractOne way to understand the value of sporting ‘superstars’ is to examine the effect they have on match attendances and revenue. Arguably, the most famous sports star in Australia was Sir Donald Bradman, whose batting average has far exceeded that of any cricket players. This paper examines the value of Don Bradman by estimating an empirical model of the effect of Bradman on cricket match attendances for Ashes Test matches in Australia. The attendance effect – of over 7,000 additional people each day on which he batted – is then used to derive an estimate of the effect on revenue. We find that Bradman generated considerable additional revenue, though the range of the estimates is very large. The Australian Cricket Board, as the monopoly supplier of cricket, was able to obtain all the extra proceeds.
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Bibliographic InfoPaper provided by Centre for Economic Policy Research, Research School of Economics, Australian National University in its series CEPR Discussion Papers with number 480.
Length: 25 pages
Date of creation: Dec 2004
Date of revision:
Consumer economics; Monopoly; Wages and compensation; Professional labour markets and occupations;
Other versions of this item:
- Julian Blackham & Bruce Chapman, 2004. "The Value Of Don Bradman: Additional Revenue In Australian Ashes Tests," Economic Papers, The Economic Society of Australia, vol. 23(4), pages 369-385, December.
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- D42 - Microeconomics - - Market Structure and Pricing - - - Monopoly
- J3 - Labor and Demographic Economics - - Wages, Compensation, and Labor Costs
- J44 - Labor and Demographic Economics - - Particular Labor Markets - - - Professional Labor Markets and Occupations
This paper has been announced in the following NEP Reports:
- NEP-ALL-2006-06-03 (All new papers)
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