Health information and diet choices: Results from a cheese experiment
AbstractThis study reports results from a choice experiment on semi-hard cheese from Norway. About half of the 408 participants were exposed to diet-related health information before performing either a choice or a ranking task, while a control group did not receive such information. The effects of health information on marginal willingness to pay for low-saturated-fat, low-fat and organic cheese are analyzed using rank-ordered mixed logit models. Cheese preferences are clearly affected by exposure to health information. On average, the health information group is willing to pay a price premium of 27.2% (NOK 24.5 per kg) for low-saturated-fat cheese and 14.4% (NOK 13.0 per kg) for low-fat cheese. This is respectively 1.73 and 2.89 times more than corresponding price premiums in the control group. Non-college, medium–high income, age50–70 and female participants are more clearly affected by health information than college, low income, age 30–49 and male participants. Subjective statements on diet-health knowledge and awareness are used to discuss these findings. Our results suggest that provision of health information is likely to reduce educational differences in diet-health knowledge and thus dietary behavior. Low income participants seem to be constrained by high food prices, but not by lack of knowledge or awareness. Finally, due to lack of diet-health awareness, reaching out to young people and particularly males through health information policies seems difficult.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by Elsevier in its journal Food Policy.
Volume (Year): 37 (2012)
Issue (Month): 5 ()
Contact details of provider:
Web page: http://www.elsevier.com/locate/foodpol
Cheese; Choice experiment; Diet choices; Health information; Socioeconomic status; Mixed logit;
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Jaehong Park & George C. Davis, 2001.
"The Theory and Econometrics of Health Information in Cross-Sectional Nutrient Demand Analysis,"
American Journal of Agricultural Economics,
Agricultural and Applied Economics Association, vol. 83(4), pages 840-851.
- Park, Jaehong & Davis, George C., 2000. "The Theory And Econometrics Of Health Information In Cross-Sectional Nutrient Demand Analysis," Faculty Paper Series 24015, Texas A&M University, Department of Agricultural Economics.
- Blaylock, James & Smallwood, David & Kassel, Kathleen & Variyam, Jay & Aldrich, Lorna, 1999.
"Economics, food choices, and nutrition,"
Elsevier, vol. 24(2-3), pages 269-286, May.
- Huffman, Wallace E. & Rousu, Matthew & Shogren, Jason F. & Tegene, Abebayehu, 2007.
"The effects of prior beliefs and learning on consumers' acceptance of genetically modified foods,"
Journal of Economic Behavior & Organization,
Elsevier, vol. 63(1), pages 193-206, May.
- Huffman, Wallace & Rousu, Matthew & Shogren, Jason F. & Tegene, Abebayehu, 2004. "The Effects of Prior Beliefs and Learning on Consumers' Acceptance of Genetically Modified Foods," Staff General Research Papers 12212, Iowa State University, Department of Economics.
- Rodolfo M. Nayga, 2008. "Nutrition, obesity and health: policies and economic research challenges," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 35(3), pages 281-302, September.
- Train,Kenneth E., 2009.
"Discrete Choice Methods with Simulation,"
Cambridge University Press, number 9780521766555, April.
- Kelvin Balcombe & Iain Fraser & Salvatore Di Falco, 2009.
"Traffic Lights and Food Choice: A Choice Experiment Examining the Relationship Between Nutritional Food Labels and Price,"
Studies in Economics
0915, Department of Economics, University of Kent.
- Balcombe, Kelvin & Fraser, Iain & Falco, Salvatore Di, 2010. "Traffic lights and food choice: A choice experiment examining the relationship between nutritional food labels and price," Food Policy, Elsevier, vol. 35(3), pages 211-220, June.
- Niederdeppe, Jeff & Kuang, Xiaodong & Crock, Brittney & Skelton, Ashley, 2008. "Media campaigns to promote smoking cessation among socioeconomically disadvantaged populations: What do we know, what do we need to learn, and what should we do now?," Social Science & Medicine, Elsevier, vol. 67(9), pages 1343-1355, November.
- Jayachandran N. Variyam, 2008. "Do nutrition labels improve dietary outcomes?," Health Economics, John Wiley & Sons, Ltd., vol. 17(6), pages 695-708.
- Deacue Fields & Walt Prevatt, 2008. "An Incentive Compatible Conjoint Ranking Mechanism," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 90(2), pages 487-498.
- Arne Risa Hole, 2007.
"A comparison of approaches to estimating confidence intervals for willingness to pay measures,"
John Wiley & Sons, Ltd., vol. 16(8), pages 827-840.
- Arne Risa Hole, 2006. "A comparison of approaches to estimating confidence intervals for willingness to pay measures," Working Papers 008cherp, Centre for Health Economics, University of York.
- Rachel Croson & Uri Gneezy, 2009. "Gender Differences in Preferences," Journal of Economic Literature, American Economic Association, vol. 47(2), pages 448-74, June.
- Arne Risa Hole, 2007. "Fitting mixed logit models by using maximum simulated likelihood," Stata Journal, StataCorp LP, vol. 7(3), pages 388-401, September.
- Jessica Wisdom & Julie S. Downs & George Loewenstein, 2010. "Promoting Healthy Choices: Information versus Convenience," American Economic Journal: Applied Economics, American Economic Association, vol. 2(2), pages 164-78, April.
- Jutta Roosen & Stéphan Marette & Sandrine Blanchemanche & Philippe Verger, 2009.
"Does Health Information Matter for Modifying Consumption? A Field Experiment Measuring the Impact of Risk Information on Fish Consumption,"
Review of Agricultural Economics,
Agricultural and Applied Economics Association, vol. 31(1), pages 2-20.
- Jutta Roosen & StÃ©phan Marette & Sandrine Blanchemanche & Philippe Verger, 2007. "Does Health Information Matter for Modifying Consumption? A Field Experiment Measuring the Impact of Risk Information on Fish Consumption," Center for Agricultural and Rural Development (CARD) Publications 06-wp434, Center for Agricultural and Rural Development (CARD) at Iowa State University.
- Hensher, David A., 2010. "Hypothetical bias, choice experiments and willingness to pay," Transportation Research Part B: Methodological, Elsevier, vol. 44(6), pages 735-752, July.
- Frode Alfnes & Kyrre Rickertsen, 2003. "European Consumers' Willingness to Pay for U.S. Beef in Experimental Auction Markets," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(2), pages 396-405.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.