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Figures of Rhetoric in Advertising Language

Citations

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Cited by:

  1. Alon Sela & Omer Neter & Václav Lohr & Petr Cihelka & Fan Wang & Moti Zwilling & John Phillip Sabou & Miloš Ulman, 2025. "Signals of propaganda—Detecting and estimating political influences in information spread in social networks," PLOS ONE, Public Library of Science, vol. 20(1), pages 1-21, January.
  2. Brito, Pedro Quelhas & Pratas, Joaquim, 2015. "Tourism brochures: Linking message strategies, tactics and brand destination attributes," Tourism Management, Elsevier, vol. 48(C), pages 123-138.
  3. Huang, Xiaozhi & Wei, Meiting & Cao, Xin, 2024. "Visual metaphors and white space: How the visual rhetorical language in advertising influences consumer responses to paradox brands," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  4. de Burgh-Woodman, Helene & Brace-Govan, Jan, 2006. "What's in a Name? A Comparative Analysis of Surf and Snow Brand Personalities," MPRA Paper 25385, University Library of Munich, Germany, revised 28 Dec 2006.
  5. Carnevale, Marina & Luna, David & Lerman, Dawn, 2017. "Brand linguistics: A theory-driven framework for the study of language in branding," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 572-591.
  6. Xiaohua Yu & Younghee Cheri Lee, 2024. "A Corpus-Assisted Analysis of Conceptual Metaphors in K-Beauty Metaphoric Advertising," Asian Social Science, Canadian Center of Science and Education, vol. 20(2), pages 1-1, April.
  7. Anne A. Christopher, 2013. "Rhetorical Strategies in Advertising: The Rise and Fall Pattern," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 2, October.
  8. Jane Davison, 2011. "Barthesian perspectives on accounting communication and visual images of professional accountancy," Accounting, Auditing & Accountability Journal, Emerald Group Publishing Limited, vol. 24(2), pages 250-283, February.
  9. Shuo Cao & Huili Wang & Xiaoxia Zou, 2020. "The Effect of Visual Structure of Pictorial Metaphors on Advertisement Attitudes," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(4), pages 1-60, March.
  10. Harry P. Sophocleous & Andreas N. Masouras & Sofia D. Anastasiadou, 2024. "The Impact of Political Marketing on Voting Behaviour of Cypriot Voters," Social Sciences, MDPI, vol. 13(3), pages 1-16, March.
  11. Gavin L. Fox & Stephen J. Lind, 2020. "A framework for viral marketing replication and mutation," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 206-222, December.
  12. Michelle Amazeen, 2011. "Gap (RED): Social Responsibility Campaign or Window Dressing?," Journal of Business Ethics, Springer, vol. 99(2), pages 167-182, March.
  13. Guangchao Charles Feng & Yiwen Luo & Zhenwei Yu & Jinlang Wen, 2023. "Effects of rhetorical devices on audience responses with online videos: An augmented elaboration likelihood model," PLOS ONE, Public Library of Science, vol. 18(3), pages 1-16, March.
  14. Annye Braca & Pierpaolo Dondio, 2023. "Developing persuasive systems for marketing: the interplay of persuasion techniques, customer traits and persuasive message design," Italian Journal of Marketing, Springer, vol. 2023(3), pages 369-412, September.
  15. Davison, Jane, 2014. "Visual rhetoric and the case of intellectual capital," Accounting, Organizations and Society, Elsevier, vol. 39(1), pages 20-37.
  16. Chu, Kyounghee & Lee, Do-Hee & Kim, Ji Yoon, 2019. "The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification," Journal of Business Research, Elsevier, vol. 99(C), pages 472-480.
  17. Boujena, Othman & Ulrich, Isabelle & Piris, Yolande & Chicheportiche, Laëtitia, 2021. "Using food pictorial metaphor in the advertising of non-food brands: An exploratory investigation of consumer interpretation and affective response," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  18. Eliza K. Dehay & Jan R. Landwehr, 2019. "A MAP for effective advertising: the metaphoric advertising processing model," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 289-303, December.
  19. Michael Thomas, 2019. "Was Television Responsible for a New Generation of Smokers?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(4), pages 689-707.
  20. Davis, Derick F. & Bagchi, Rajesh & Block, Lauren G., 2016. "Alliteration Alters: Phonetic Overlap in Promotional Messages Influences Evaluations and Choice," Journal of Retailing, Elsevier, vol. 92(1), pages 1-12.
  21. Jan Buts, 2020. "Community and authority in ROAR Magazine," Palgrave Communications, Palgrave Macmillan, vol. 6(1), pages 1-12, December.
  22. Jacob Goldenberg & David Mazursky & Sorin Solomon, 1999. "The Fundamental Templates of Quality Ads," Marketing Science, INFORMS, vol. 18(3), pages 333-351.
  23. Bertele, Kerrie & Feiereisen, Stephanie & Storey, Chris & van Laer, Tom, 2020. "It’s not what you say, it’s the way you say it! Effective message styles for promoting innovative new services," Journal of Business Research, Elsevier, vol. 107(C), pages 38-49.
  24. Abdullah S. Darwish, 2015. "Identification and Visual Rhetoric in Modern Advertisement Theory," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 4, November.
  25. Joy, Annamma & Sherry Jr., John F. & Deschenes, Jonathan, 2009. "Conceptual blending in advertising," Journal of Business Research, Elsevier, vol. 62(1), pages 39-49, January.
  26. Hartman, Anna E. & Coslor, Erica, 2019. "Earning while giving: Rhetorical strategies for navigating multiple institutional logics in reproductive commodification," Journal of Business Research, Elsevier, vol. 105(C), pages 405-419.
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