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Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising

Citations

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Cited by:

  1. Hsieh, Jung-Kuei, 2020. "The effects of transforming mobile services into mobile promotions," Journal of Business Research, Elsevier, vol. 121(C), pages 195-208.
  2. Sarah Magnotta, 2017. "A Conceptual Framework of A Customer’s Perception of Retail Salesperson Opportunism," International Journal of Business and Social Research, LAR Center Press, vol. 7(11), pages 1-8, November.
  3. Tegegne Tesfaye Haile & Mincheol Kang, 2020. "Mobile Augmented Reality in Electronic Commerce: Investigating User Perception and Purchase Intent Amongst Educated Young Adults," Sustainability, MDPI, vol. 12(21), pages 1-26, November.
  4. Koukova, Nevena T. & Wang, Rebecca Jen-Hui & Isaac, Mathew S., 2023. "“If you loved our product”: Do conditional review requests harm retailer loyalty?," Journal of Retailing, Elsevier, vol. 99(1), pages 85-101.
  5. Maria Petrescu & Anjala S. Krishen, 2020. "The dilemma of social media algorithms and analytics," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(4), pages 187-188, December.
  6. Xiaojing Dong & Ramkumar Janakiraman & Ying Xie, 2014. "The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication," Marketing Science, INFORMS, vol. 33(4), pages 567-585, July.
  7. Kuo, Andrew & Rice, Dan Hamilton & Fennell, Patrick, 2016. "How fitting! The influence of fence-context fit on price discrimination fairness," Journal of Business Research, Elsevier, vol. 69(8), pages 2634-2640.
  8. Zhou, Lianxi & Poon, Patrick & Wang, Haizhong, 2015. "Consumers' reactions to global versus local advertising appeals: A test of culturally incongruent images in China," Journal of Business Research, Elsevier, vol. 68(3), pages 561-568.
  9. Xingbo Li & Shalini Sarin Jain & Yiqin Alicia Shen & Shailendra Pratap Jain, 2021. "Power and Message Framing: the Case of Comparative Advertising," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 8(1), pages 41-49, June.
  10. Sujay Dutta & Abhijit Guha & Abhijit Biswas & Dhruv Grewal, 2019. "Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 417-437, May.
  11. Benner, Eckhard, 2005. "Grenzen einer umwelt- und qualitätsorientierten Gestaltung der Gemeinsamen Agrarpolitik," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 40, March.
  12. Serife YAZGAN PEKTAS & Azize HASSAN, 2020. "The Effect of Digital Content Marketing on Tourists’ Purchase Intention," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 6(1), pages 79-98, June.
  13. Ertimur, Burçak & Gilly, Mary C., 2012. "So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them," Journal of Interactive Marketing, Elsevier, vol. 26(3), pages 115-130.
  14. Matthew Walker & Bob Heere & Milena Parent & Dan Drane, 2010. "Social Responsibility and the Olympic Games: The Mediating Role of Consumer Attributions," Journal of Business Ethics, Springer, vol. 95(4), pages 659-680, September.
  15. Munzel, Andreas, 2016. "Assisting consumers in detecting fake reviews: The role of identity information disclosure and consensus," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 96-108.
  16. Erin Percival Carter & Stephanie Welcomer, 2021. "Designing and Distinguishing Meaningful Artisan Food Experiences," Sustainability, MDPI, vol. 13(15), pages 1-13, July.
  17. Chang-Dae Ham & Jeesun Kim, 2019. "The Role of CSR in Crises: Integration of Situational Crisis Communication Theory and the Persuasion Knowledge Model," Journal of Business Ethics, Springer, vol. 158(2), pages 353-372, August.
  18. Villanueva, Julian & Yoo, Shijin & Hanssens, Dominique M., 2003. "Impact of acquisition channels on customer equity, The," IESE Research Papers D/516, IESE Business School.
  19. Herrmann, Andreas & Goldstein, Daniel G. & Stadler, Rupert & Landwehr, Jan R. & Heitmann, Mark & Hofstetter, Reto & Huber, Frank, 2011. "The effect of default options on choice—Evidence from online product configurators," Journal of Retailing and Consumer Services, Elsevier, vol. 18(6), pages 483-491.
  20. Golovacheva, E., 2016. "When consumers activate persuasion knowledge: Review of antecedents and consequences," Working Papers 6440, Graduate School of Management, St. Petersburg State University.
  21. J?rg Tropp & Corinna Beuthner, 2018. "Customers¡¯ Understanding of Engagement Advertising," Studies in Media and Communication, Redfame publishing, vol. 6(2), pages 57-76, December.
  22. Pillai, Kishore Gopalakrishna & Kumar, V., 2012. "Differential Effects of Value Consciousness and Coupon Proneness on Consumers’ Persuasion Knowledge of Pricing Tactics," Journal of Retailing, Elsevier, vol. 88(1), pages 20-33.
  23. Vikram R. Bhargava & Suneal Bedi, 2022. "Brand as Promise," Journal of Business Ethics, Springer, vol. 179(3), pages 919-936, September.
  24. Svenja Mohr & Rainer Kühl, 2021. "Exploring persuasion knowledge in food advertising: an empirical analysis," SN Business & Economics, Springer, vol. 1(8), pages 1-27, August.
  25. Ke Zhang & Kineta Hung, 2020. "The Effect of Natural Celebrity–Brand Association and Para-Social Interaction in Advertising Endorsement for Sustainable Marketing," Sustainability, MDPI, vol. 12(15), pages 1-20, August.
  26. Minton, Elizabeth A. & Cornwell, T. Bettina & Yuan, Hong, 2021. "I know what you are thinking: How theory of mind is employed in product evaluations," Journal of Business Research, Elsevier, vol. 128(C), pages 405-422.
  27. Choi, Dongwon & Bang, Hyejin & Wojdynski, Bartosz W. & Lee, Yen-I & Keib, Kate M., 2018. "How Brand Disclosure Timing and Brand Prominence Influence Consumer's Intention to Share Branded Entertainment Content," Journal of Interactive Marketing, Elsevier, vol. 42(C), pages 18-31.
  28. Becker-Olsen, Karen L. & Cudmore, B. Andrew & Hill, Ronald Paul, 2006. "The impact of perceived corporate social responsibility on consumer behavior," Journal of Business Research, Elsevier, vol. 59(1), pages 46-53, January.
  29. Myers, Susan & Syrdal, Holly A. & Mahto, Raj V. & Sen, Sandipan S., 2023. "Social religion: A cross-platform examination of the impact of religious influencer message cues on engagement – The Christian context," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
  30. Baskentli, Sara & Hadi, Rhonda & Lee, Leonard, 2023. "How culture shapes consumer responses to anthropomorphic products," International Journal of Research in Marketing, Elsevier, vol. 40(3), pages 495-512.
  31. Sarah Magnotta, 2017. "A Conceptual Framework of A Customer’s Perception of Retail Salesperson Opportunism," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 7(11), pages 1-8, November.
  32. Rozier-Rich, Samantha & Santos, Carla Almeida, 2011. "Processing promotional travel narratives," Tourism Management, Elsevier, vol. 32(2), pages 394-405.
  33. Clarence Lee & Elie Ofek & Thomas J. Steenburgh, 2018. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged," Management Science, INFORMS, vol. 64(6), pages 2473-2495, June.
  34. Kim, Juran & Kang, Seungmook & Lee, Ki Hoon, 2021. "Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles," Journal of Business Research, Elsevier, vol. 130(C), pages 552-563.
  35. Choi, Yung Kyun & Yoon, Sukki & Lacey, Heather P., 2013. "Online game characters' influence on brand trust: Self-disclosure, group membership, and product type," Journal of Business Research, Elsevier, vol. 66(8), pages 996-1003.
  36. Di Domenico, Giandomenico & Premazzi, Katia & Cugini, Antonella, 2022. "“I will pay you more, as long as you are transparent!”: An investigation of the pick-your-price participative pricing mechanism," Journal of Business Research, Elsevier, vol. 147(C), pages 403-419.
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