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"Wii Will Rock You!" The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption

Citations

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Cited by:

  1. Mundel, Juan & Huddleston, Patricia & Vodermeier, Michael, 2017. "An exploratory study of consumers’ perceptions: What are affordable luxuries?," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 68-75.
  2. Agnieszka Zablocki & Bodo Schlegelmilch & Michael J. Houston, 2019. "How valence, volume and variance of online reviews influence brand attitudes," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 61-77, June.
  3. Grinstein, Amir & Hagtvedt, Henrik & Kronrod, Ann, 2019. "Aesthetically (dis)pleasing visuals: A dual pathway to empathy and prosocial behavior," International Journal of Research in Marketing, Elsevier, vol. 36(1), pages 83-99.
  4. Xian Wang & Huixian Li & Qingyi Wang & Alison Noble, 2023. "Consumers’ Concerns Regarding Product Quality: Evidence From Chinese Online Reviews," SAGE Open, , vol. 13(1), pages 21582440231, March.
  5. Yaniv Shani & Gil Appel & Shai Danziger & Ron Shachar, 2020. "When and Why Consumers “Accidentally” Endanger Their Products," Management Science, INFORMS, vol. 66(12), pages 5757-5782, December.
  6. Li, You & Chang, Yaping & Liang, Zhehao, 2022. "Attracting more meaningful interactions: The impact of question and product types on comments on social media advertisings," Journal of Business Research, Elsevier, vol. 150(C), pages 89-101.
  7. Wu, Laurie & Shen, Han & Fan, Alei & Mattila, Anna S., 2017. "The impact of language style on consumers′ reactions to online reviews," Tourism Management, Elsevier, vol. 59(C), pages 590-596.
  8. De Angelis, Matteo & Tassiello, Vito & Amatulli, Cesare & Costabile, Michele, 2017. "How language abstractness affects service referral persuasiveness," Journal of Business Research, Elsevier, vol. 72(C), pages 119-126.
  9. Liu, Stephanie Q. & Choi, Sungwoo & Mattila, Anna S., 2019. "Love is in the menu: Leveraging healthy restaurant brands with handwritten typeface," Journal of Business Research, Elsevier, vol. 98(C), pages 289-298.
  10. Tarka, Piotr & Kukar-Kinney, Monika & Harnish, Richard J., 2022. "Consumers’ personality and compulsive buying behavior: The role of hedonistic shopping experiences and gender in mediating-moderating relationships," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  11. Tao Lu & May Yuan & Chong (Alex) Wang & Xiaoquan (Michael) Zhang, 2022. "Histogram Distortion Bias in Consumer Choices," Management Science, INFORMS, vol. 68(12), pages 8963-8978, December.
  12. Lu, Shuya & Wu, Jianan & Tseng, Shih-Lun (Allen), 2018. "How Online Reviews Become Helpful: A Dynamic Perspective," Journal of Interactive Marketing, Elsevier, vol. 44(C), pages 17-28.
  13. Amit, Elinor & Danziger, Shai & Smith, Pamela K., 2022. "Medium is a powerful message: Pictures signal less power than words," Organizational Behavior and Human Decision Processes, Elsevier, vol. 169(C).
  14. Gretry, Anaïs & Horváth, Csilla & Belei, Nina & van Riel, Allard C.R., 2017. "“Don't pretend to be my friend!” When an informal brand communication style backfires on social media," Journal of Business Research, Elsevier, vol. 74(C), pages 77-89.
  15. Gökçe Esenduran & James A. Hill & In Joon Noh, 2020. "Understanding the Choice of Online Resale Channel for Used Electronics," Production and Operations Management, Production and Operations Management Society, vol. 29(5), pages 1188-1211, May.
  16. Jingyi Lu & Zhengyan Liu & Zhe Fang, 2016. "Hedonic products for you, utilitarian products for me," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 11(4), pages 332-341, July.
  17. Gottschalk, Sabrina A. & Mafael, Alexander, 2017. "Cutting Through the Online Review Jungle — Investigating Selective eWOM Processing," Journal of Interactive Marketing, Elsevier, vol. 37(C), pages 89-104.
  18. Taly Reich & Daniella M Kupor & Rosanna K Smith & Darren DahlEditor & JoAndrea HoeggAssociate Editor, 2018. "Made by Mistake: When Mistakes Increase Product Preference," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(5), pages 1085-1103.
  19. Zablocki, Agnieszka & Makri, Katerina & Houston, Michael J., 2019. "Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand," Journal of Interactive Marketing, Elsevier, vol. 46(C), pages 20-39.
  20. Hui Zhao & Xiaoyuan Wang & Debing Ni & Kevin W. Li, 2023. "The Quality-Signaling Role of Manipulated Consumer Reviews," Group Decision and Negotiation, Springer, vol. 32(3), pages 503-536, June.
  21. Hsin-Hsien Liu & Hsuan-Yi Chou, 2022. "Attribute specification effect on hedonic and utilitarian options," Australian Journal of Management, Australian School of Business, vol. 47(2), pages 322-341, May.
  22. Dima Sawaftah & Ahmad Aljarah & Eva Lahuerta-Otero, 2021. "Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing," Sustainability, MDPI, vol. 13(18), pages 1-17, September.
  23. Scott Motyka & Dhruv Grewal & Elizabeth Aguirre & Dominik Mahr & Ko Ruyter & Martin Wetzels, 2018. "The emotional review–reward effect: how do reviews increase impulsivity?," Journal of the Academy of Marketing Science, Springer, vol. 46(6), pages 1032-1051, November.
  24. repec:oup:jecgeo:v:50:y:2023:i:2:p:236-254. is not listed on IDEAS
  25. McShane, Lindsay & Pancer, Ethan & Poole, Maxwell & Deng, Qi, 2021. "Emoji, Playfulness, and Brand Engagement on Twitter," Journal of Interactive Marketing, Elsevier, vol. 53(C), pages 96-110.
  26. Hang Yin & Shuang Zheng & William Yeoh & Jie Ren, 2021. "How online review richness impacts sales: An attribute substitution perspective," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 72(7), pages 901-917, July.
  27. Lin, Ying-Ching & Chang, Chiu-Chi Angela, 2021. "Influencing Consumer Responses to Highly Aesthetic Products: The Role of Mindsets," Journal of Retailing, Elsevier, vol. 97(3), pages 459-476.
  28. Byun, Kyung-Ah & Hong, JungHwa & William James, Kevin, 2023. "When does a goal-appeal match affect consumer satisfaction? Examining the work and play context," Journal of Business Research, Elsevier, vol. 158(C).
  29. Das, Gopal & Wiener, Hillary J.D. & Kareklas, Ioannis, 2019. "To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising," Journal of Business Research, Elsevier, vol. 96(C), pages 147-156.
  30. Viktorija Grigaliūnait&# & Lina Pilelien&#, 2023. "Effective Domestic Tourism Advertising Layout: Lithuanian Perspective," Central European Business Review, Prague University of Economics and Business, vol. 2023(5), pages 93-116.
  31. Barcelos, Renato Hübner & Dantas, Danilo C. & Sénécal, Sylvain, 2018. "Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses," Journal of Interactive Marketing, Elsevier, vol. 41(C), pages 60-80.
  32. Lin, Hsin-Chen & Bruning, Patrick F. & Swarna, Hepsi, 2018. "Using online opinion leaders to promote the hedonic and utilitarian value of products and services," Business Horizons, Elsevier, vol. 61(3), pages 431-442.
  33. Byun, Jaemun & Jang, SooCheong (Shawn), 2015. "Effective destination advertising: Matching effect between advertising language and destination type," Tourism Management, Elsevier, vol. 50(C), pages 31-40.
  34. Zhen Liu & Shao-hui Lei & Yu-lang Guo & Zhi-ang Zhou, 2020. "The interaction effect of online review language style and product type on consumers’ purchase intentions," Palgrave Communications, Palgrave Macmillan, vol. 6(1), pages 1-8, December.
  35. Liu, Feng & Zhao, Shaoqiong & Li, Yang, 2017. "How many, how often, and how new? A multivariate profiling of mobile app users," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 71-80.
  36. Bertele, Kerrie & Feiereisen, Stephanie & Storey, Chris & van Laer, Tom, 2020. "It’s not what you say, it’s the way you say it! Effective message styles for promoting innovative new services," Journal of Business Research, Elsevier, vol. 107(C), pages 38-49.
  37. Chen, Feier & Liu, Stephanie Q. & Mattila, Anna S., 2020. "Bragging and humblebragging in online reviews," Annals of Tourism Research, Elsevier, vol. 80(C).
  38. Cesare Amatulli & Matteo De Angelis & Carmela Donato, 2019. "Communicating the luxury dream: The moderating role of brand prominence on the effect of abstract versus concrete language on consumer responses," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2019(4), pages 91-108.
  39. repec:cup:judgdm:v:11:y:2016:i:4:p:332-341 is not listed on IDEAS
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