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Communication Channels and Word of Mouth: How the Medium Shapes the Message
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- Bartschat, Maria & Cziehso, Gerrit & Hennig-Thurau, Thorsten, 2022. "Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media," Journal of Business Research, Elsevier, vol. 141(C), pages 393-409.
- Katharina Dowling & Daniel Guhl & Daniel Klapper & Martin Spann & Lucas Stich & Narine Yegoryan, 2020.
"Behavioral biases in marketing,"
Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 449-477, May.
- Guhl, Daniel & Klapper, Daniel & Massner, Katharina & Spann, Martin & Stich, Lucas & Yegoryan, Narine, 2017. "Behavioral Biases in Marketing," Rationality and Competition Discussion Paper Series 51, CRC TRR 190 Rationality and Competition.
- Beth L. Fossen & Alexander Bleier, 2021. "Online program engagement and audience size during television ads," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 743-761, July.
- Irina Heimbach & Oliver Hinz, 2018. "The Impact of Sharing Mechanism Design on Content Sharing in Online Social Networks," Information Systems Research, INFORMS, vol. 29(3), pages 592-611, September.
- Nisar, Tahir M. & Prabhakar, Guru, 2018. "Trains and Twitter: Firm generated content, consumer relationship management and message framing," Transportation Research Part A: Policy and Practice, Elsevier, vol. 113(C), pages 318-334.
- Wilson Bastos, 2020. "Want to make me happy? Tell me about your experiences but not your objects," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(3), pages 978-1001, September.
- Xue Pan & Lei Hou & Kecheng Liu, 2022. "The effect of product distance on the eWOM in recommendation network," Electronic Commerce Research, Springer, vol. 22(3), pages 901-924, September.
- Eelen, Jiska & Özturan, Peren & Verlegh, Peeter W.J., 2017. "The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand," International Journal of Research in Marketing, Elsevier, vol. 34(4), pages 872-891.
- Vineet Kumar & K. Sudhir, 2019. "Can Friends Seed More Buzz and Adoption"," Cowles Foundation Discussion Papers 2178, Cowles Foundation for Research in Economics, Yale University.
- Ketelaar, Paul E. & Janssen, Loes & Vergeer, Maurice & van Reijmersdal, Eva A. & Crutzen, Rik & van ‘t Riet, Jonathan, 2016. "The success of viral ads: Social and attitudinal predictors of consumer pass-on behavior on social network sites," Journal of Business Research, Elsevier, vol. 69(7), pages 2603-2613.
- Xingyu Chen & Xing Li & Dai Yao & Zhimin Zhou, 2019. "Seeking the support of the silent majority: are lurking users valuable to UGC platforms?," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 986-1004, November.
- Jonah Berger & Matthew D Rocklage & Grant Packard, 2022. "Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth [Affective and Semantic Components in Political Person Perception]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(3), pages 389-408.
- Marchand, André & Hennig-Thurau, Thorsten & Wiertz, Caroline, 2017. "Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 336-354.
- Vineet Kumar & K. Sudhir, 2019. "Can Random Friends Seed More Buzz and Adoption? Leveraging the Friendship Paradox," Cowles Foundation Discussion Papers 2178R, Cowles Foundation for Research in Economics, Yale University, revised Oct 2021.
- Ana Raluca Chiosa & Bogdan Anastasiei, 2015. "The Segmentation Of Facebook Users From Romania By Wom Behavior," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 5, pages 160-169, October.
- Chaoyong Qin & Xinyu Zeng & Shichang Liang & Ke Zhang, 2023. "Do Live Streaming and Online Consumer Reviews Jointly Affect Purchase Intention?," Sustainability, MDPI, vol. 15(8), pages 1-19, April.
- Philp, Matthew & Jacobson, Jenna & Pancer, Ethan, 2022. "Predicting social media engagement with computer vision: An examination of food marketing on Instagram," Journal of Business Research, Elsevier, vol. 149(C), pages 736-747.
- Curina, Ilaria & Francioni, Barbara & Hegner, Sabrina M. & Cioppi, Marco, 2020. "Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
- Mengran Xu & Rebecca Walker Reczek & Richard E. Petty, 2023. "Need to evaluate as a predictor of creating and seeking online word of mouth," Marketing Letters, Springer, vol. 34(4), pages 697-712, December.
- Alberto Lopez & Eva Guerra & Beatriz Gonzalez & Sergio Madero, 2020. "Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(4), pages 203-223, December.
- Yash Chawla & Anna Kowalska-Pyzalska, 2019. "Public Awareness and Consumer Acceptance of Smart Meters among Polish Social Media Users," Energies, MDPI, vol. 12(14), pages 1-27, July.
- Jin, Liyin & Huang, Yunhui, 2014. "When giving money does not work: The differential effects of monetary versus in-kind rewards in referral reward programs," International Journal of Research in Marketing, Elsevier, vol. 31(1), pages 107-116.
- Hyejin Mun & Chul Ho Lee & Hyunju Jung & Ceran Yasin, 2023. "Clash of reputation and status in online reviews," Information Technology and Management, Springer, vol. 24(1), pages 55-77, March.
- Kulkarni, Kalpak K. & Kalro, Arti D. & Sharma, Dinesh & Sharma, Piyush, 2020. "A typology of viral ad sharers using sentiment analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
- Pezzuti, Todd & Leonhardt, James M. & Warren, Caleb, 2021. "Certainty in Language Increases Consumer Engagement on Social Media," Journal of Interactive Marketing, Elsevier, vol. 53(C), pages 32-46.
- Yaping Chang & You Li & Jun Yan & V. Kumar, 2019. "Getting more likes: the impact of narrative person and brand image on customer–brand interactions," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 1027-1045, November.
- Luo, Anita & Baker, Andrew & Donthu, Naveen, 2019. "Capturing dynamics in the value for brand recommendations from word-of-mouth conversations," Journal of Business Research, Elsevier, vol. 104(C), pages 247-260.
- Rietveld, Robert & van Dolen, Willemijn & Mazloom, Masoud & Worring, Marcel, 2020. "What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram," Journal of Interactive Marketing, Elsevier, vol. 49(C), pages 20-53.
- Jordan W. Moffett & Judith Anne Garretson Folse & Robert W. Palmatier, 2021. "A theory of multiformat communication: mechanisms, dynamics, and strategies," Journal of the Academy of Marketing Science, Springer, vol. 49(3), pages 441-461, May.
- Bastos, Wilson & Moore, Sarah G., 2021. "Making word-of-mouth impactful: Why consumers react more to WOM about experiential than material purchases," Journal of Business Research, Elsevier, vol. 130(C), pages 110-123.
- Ahmad, Shimi Naurin & Laroche, Michel, 2017. "Analyzing electronic word of mouth: A social commerce construct," International Journal of Information Management, Elsevier, vol. 37(3), pages 202-213.
- Andrea C. Wojnicki & David Godes, 2017. "Signaling Success: Word of Mouth as Self-Enhancement," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 4(4), pages 68-82, December.
- Leila Sethom & Nathalie Fleck & Alice Crepin, 2022. "Analyse de l’expérience de la destination à travers les avis en ligne sur Trip Advisor : une application à la Tunisie," Post-Print hal-03963017, HAL.
- Motoki, Kosuke & Suzuki, Shinsuke & Kawashima, Ryuta & Sugiura, Motoaki, 2020. "A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media," Journal of Interactive Marketing, Elsevier, vol. 52(C), pages 99-117.
- Silvia Platania & Martina Morando & Giuseppe Santisi, 2020. "Psychometric Properties, Measurement Invariance, and Construct Validity of the Italian Version of the Brand Hate Short Scale (BHS)," Sustainability, MDPI, vol. 12(5), pages 1-13, March.
- Ina Garnefeld & Sabrina Helm & Ann-Kathrin Grötschel, 2020. "May we buy your love? psychological effects of incentives on writing likelihood and valence of online product reviews," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 805-820, December.
- Karl Akbari & Udo Wagner, 2021. "Playing When Paying and What Happens Next: Customer Satisfaction and Word-of-Mouth Intention in Gambled Price Promotions," Schmalenbach Journal of Business Research, Springer, vol. 73(2), pages 243-271, June.
- Eeva-Liisa Oikarinen & Saila Saraniemi, 2016. "Categorizing Humorous Employer Brand Message in a Small Company’s Online Job Ads," Corporate Reputation Review, Palgrave Macmillan, vol. 19(3), pages 198-218, October.
- Ana Raluca CHIOSA & Bogdan ANASTASIEI, 2018. "What Takes Consumers To Develop Brand Advocacy On Facebook," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 131-140, December.
- Ammar Yasir & Xiaojian Hu & Munir Ahmad & Abdul Rauf & Jingwen Shi & Saba Ali Nasir, 2020. "Modeling Impact of Word of Mouth and E-Government on Online Social Presence during COVID-19 Outbreak: A Multi-Mediation Approach," IJERPH, MDPI, vol. 17(8), pages 1-21, April.