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Analyse de l’expérience de la destination à travers les avis en ligne sur Trip Advisor : une application à la Tunisie

Author

Listed:
  • Leila Sethom

    (Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

  • Nathalie Fleck

    (ARGUMans - Laboratoire de recherche en gestion Le Mans Université - UM - Le Mans Université)

  • Alice Crepin

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

This paper aims to analyze the evaluation of destination experience through the brand experience framework of Brakus and colleagues (2009). To do so, we are conducting a quantitative study via Natural Language Processing (NLP) on the TripAdvisor online reviews of travelers commenting their experiences in Tunisian tourist regions. Identifying the dimensions of the experience first raises the question of selecting an appropriate content analysis tool. Thus, we compare a manual content coding to an automatic one via the Linguistic Inquiry and Word Count reference dictionary (LIWC, Tausczik & Pennebaker, 2010). The results show that manual coding is richer and more thorough, and thus achieves significant effects

Suggested Citation

  • Leila Sethom & Nathalie Fleck & Alice Crepin, 2022. "Analyse de l’expérience de la destination à travers les avis en ligne sur Trip Advisor : une application à la Tunisie," Post-Print hal-03963017, HAL.
    • Handle: RePEc:hal:journl:hal-03963017
    Note: View the original document on HAL open archive server: https://hal.science/hal-03963017
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    References listed on IDEAS

    as
    1. Pierre Ghewy & Sébastien Chabrier & Christophe Benavent, 2019. "Comment obtenir une très bonne note sur TripAdvisor?," Post-Print hal-02405897, HAL.
    2. Jonah Berger & Raghuram Iyengar, 2013. "Communication Channels and Word of Mouth: How the Medium Shapes the Message," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(3), pages 567-579.
    3. Pierre Ghewy & Sébastien Chabrier & Christophe Benavent, 2019. "Comment obtenir une très bonne note sur TripAdvisor? Part I : un modèle LDA," Post-Print hal-02405939, HAL.
    4. Barnes, Stuart J. & Mattsson, Jan & Sørensen, Flemming, 2014. "Destination brand experience and visitor behavior: Testing a scale in the tourism context," Annals of Tourism Research, Elsevier, vol. 48(C), pages 121-139.
    5. Wanda J. Orlikowski & Susan V. Scott, 2014. "What Happens When Evaluation Goes Online? Exploring Apparatuses of Valuation in the Travel Sector," Organization Science, INFORMS, vol. 25(3), pages 868-891, June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    expérience de la destination; bouche à oreille électronique; traitement naturel du langage (NLP); codage manuel versus automatique; LIWC;
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