IDEAS home Printed from https://ideas.repec.org/a/inm/ororsc/v25y2014i3p868-891.html
   My bibliography  Save this article

What Happens When Evaluation Goes Online? Exploring Apparatuses of Valuation in the Travel Sector

Author

Listed:
  • Wanda J. Orlikowski

    (Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142)

  • Susan V. Scott

    (Information Systems and Innovation Group, Department of Management, London School of Economics, London WC2A 2AE, United Kingdom)

Abstract

Our research focuses on the fast-changing landscape of contemporary social media where user-generated content is increasingly being used to evaluate a wide range of products and services. The move to online valuations is raising important questions about how valuations change when they are produced online by consumers and what outcomes they generate for the organizations being evaluated. To address these questions, we investigate two prominent hotel valuation schemes currently at work in the hospitality industry, and we identify significant differences in their valuation practices and outcomes. We develop a practice-based lens for examining the materiality of valuations, providing a way of understanding the differences we observed in terms of performativity. This lens explains both how valuations are actively produced in ongoing practice and how their production is significantly reconfiguring everyday practices of the organizations being evaluated. We conclude by considering the implications of our findings for research on valuation and organizations.

Suggested Citation

  • Wanda J. Orlikowski & Susan V. Scott, 2014. "What Happens When Evaluation Goes Online? Exploring Apparatuses of Valuation in the Travel Sector," Organization Science, INFORMS, vol. 25(3), pages 868-891, June.
    • Handle: RePEc:inm:ororsc:v:25:y:2014:i:3:p:868-891
    DOI: 10.1287/orsc.2013.0877
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1287/orsc.2013.0877
    Download Restriction: no
    File URL: https://libkey.io/10.1287/orsc.2013.0877?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Donald Mackenzie & Fabian Muniesa & Lucia Siu, 2007. "Do Economists Make Markets? On the Performativity of Economics," Post-Print halshs-00149145, HAL.
    2. Raghu Garud & Michael A. Rappa, 1994. "A Socio-Cognitive Model of Technology Evolution: The Case of Cochlear Implants," Organization Science, INFORMS, vol. 5(3), pages 344-362, August.
    3. Hayagreeva Rao, 1994. "The Social Construction of Reputation: Certification Contests, Legitimation, and the Survival of Organizations in the American Automobile Industry: 1895–1912," Strategic Management Journal, Wiley Blackwell, vol. 15(S1), pages 29-44, December.
    4. Marie-Claude Boudreau & Daniel Robey, 2005. "Enacting Integrated Information Technology: A Human Agency Perspective," Organization Science, INFORMS, vol. 16(1), pages 3-18, February.
    5. Lucien Karpik, 2010. "Valuing the Unique: The Economics of Singularities," Economics Books, Princeton University Press, edition 1, number 9215.
    6. Stephen R. Barley & Debra E. Meyerson & Stine Grodal, 2011. "E-mail as a Source and Symbol of Stress," Organization Science, INFORMS, vol. 22(4), pages 887-906, August.
    7. Martha S. Feldman & Wanda J. Orlikowski, 2011. "Theorizing Practice and Practicing Theory," Organization Science, INFORMS, vol. 22(5), pages 1240-1253, October.
    8. Rodolphe Durand & Hayagreeva Rao & Philippe Monin, 2003. "Institutional Change in Toque Ville: Nouvelle Cuisine as an Identity Movement in French Gastronomy," Post-Print hal-00480858, HAL.
    9. Wei Zhao & Xueguang Zhou, 2011. "Status Inconsistency and Product Valuation in the California Wine Market," Organization Science, INFORMS, vol. 22(6), pages 1435-1448, December.
    10. Pentland, Brian T., 2000. "Will auditors take over the world? Program, technique and the verification of everything," Accounting, Organizations and Society, Elsevier, vol. 25(3), pages 307-312, April.
    11. David M. Waguespack & Olav Sorenson, 2011. "The Ratings Game: Asymmetry in Classification," Organization Science, INFORMS, vol. 22(3), pages 541-553, June.
    12. Donald MacKenzie & Fabian Muniesa & Lucia Siu, 2007. "Introduction to Do Economists Make Markets? On the Performativity of Economics," Introductory Chapters, in: Donald MacKenzie & Fabian Muniesa & Lucia Siu (ed.),Do Economists Make Markets? On the Performativity of Economics, Princeton University Press.
    13. Hayagreeva Rao & Philippe Monin & Rodolphe Durand, 2003. "Institutional change in toque ville : Nouvelle cuisine as an identity movement in French gastronomy," Post-Print hal-02311672, HAL.
    14. Jeacle, Ingrid & Carter, Chris, 2011. "In TripAdvisor we trust: Rankings, calculative regimes and abstract systems," Accounting, Organizations and Society, Elsevier, vol. 36(4), pages 293-309.
    15. Luis L. Martins, 2005. "A Model of the Effects of Reputational Rankings on Organizational Change," Organization Science, INFORMS, vol. 16(6), pages 701-720, December.
    16. Melissa Mazmanian & Wanda J. Orlikowski & JoAnne Yates, 2013. "The Autonomy Paradox: The Implications of Mobile Email Devices for Knowledge Professionals," Organization Science, INFORMS, vol. 24(5), pages 1337-1357, October.
    17. Michel Callon & Fabian Muniesa, 2005. "Economic markets as calculative collective devices," Post-Print halshs-00087477, HAL.
    18. Greta Hsu & Peter W. Roberts & Anand Swaminathan, 2012. "Evaluative Schemas and the Mediating Role of Critics," Organization Science, INFORMS, vol. 23(1), pages 83-97, February.
    19. Raymond F. Zammuto & Terri L. Griffith & Ann Majchrzak & Deborah J. Dougherty & Samer Faraj, 2007. "Information Technology and the Changing Fabric of Organization," Organization Science, INFORMS, vol. 18(5), pages 749-762, October.
    20. Wanda J. Orlikowski, 2010. "The sociomateriality of organisational life: considering technology in management research," Cambridge Journal of Economics, Cambridge Political Economy Society, vol. 34(1), pages 125-141, January.
    21. Mary Ann Glynn & Michael Lounsbury, 2005. "From the Critics’ Corner: Logic Blending, Discursive Change and Authenticity in a Cultural Production System," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 1031-1055, July.
    22. Greta Hsu, 2006. "Evaluative schemas and the attention of critics in the US film industry," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 15(3), pages 467-496, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Orlikowski, Wanda J. & Scott, Susan V., 2014. "What happens when evaluation goes online? Exploring apparatuses of valuation in the travel sector," LSE Research Online Documents on Economics 57602, London School of Economics and Political Science, LSE Library.
    2. Daniel M. Olson & David M. Waguespack, 2020. "Strategic behavior by market intermediaries," Strategic Management Journal, Wiley Blackwell, vol. 41(13), pages 2474-2492, December.
    3. Jean-Samuel Beuscart & Kevin Mellet & Marie Trespeuch, 2016. "Reactivity without legitimacy? Online consumer reviews in the restaurant industry," Journal of Cultural Economy, Taylor & Francis Journals, vol. 9(5), pages 458-475, September.
    4. Wijnberg, Nachoem M., 2011. "Classification systems and selection systems: The risks of radical innovation and category spanning," Scandinavian Journal of Management, Elsevier, vol. 27(3), pages 297-306, September.
    5. Jean Samuel Beuscart & Kevin Mellet & Marie Trespeuch, 2016. "Reactivity without Legitimacy? Online Consumer Reviews in the Restaurant Industry," Post-Print hal-03389275, HAL.
    6. repec:hal:spmain:info:hdl:2441/5fb16v625i8vdbgdiskfbht5i5 is not listed on IDEAS
    7. Isabelle Bouty & Marie-Léandre Gomez & Carole Drucker-Godard, 2013. "Maintaining an Institution : The Institutional Work of Michelin in Haute Cuisine around the World," Working Papers hal-00782455, HAL.
    8. Faulconbridge, James R. & Muzio, Daniel, 2021. "Valuation devices and the dynamic legitimacy-performativity nexus: The case of PEP in the English legal profession," Accounting, Organizations and Society, Elsevier, vol. 91(C).
    9. repec:hal:journl:hal-00782455 is not listed on IDEAS
    10. Paula Jarzabkowski & Sarah Kaplan, 2015. "Strategy tools-in-use: A framework for understanding “technologies of rationality” in practice," Strategic Management Journal, Wiley Blackwell, vol. 36(4), pages 537-558, April.
    11. Greta Hsu & Peter W. Roberts & Anand Swaminathan, 2012. "Evaluative Schemas and the Mediating Role of Critics," Organization Science, INFORMS, vol. 23(1), pages 83-97, February.
    12. Bouty, Isabelle & Gomez, Marie-Léandre & Drucker-Godard, Carole, 2013. "Maintaining an Institution: the institutional work of Michelin in haute cuisine around the world," ESSEC Working Papers WP1302, ESSEC Research Center, ESSEC Business School.
    13. Amélie Clauzel & Hélène Delacour & Sébastien Liarte, 2019. "When cuisine becomes less haute : The impact of expert ratings on consumers' legitimacy judgments," Post-Print hal-02513471, HAL.
    14. Jean‐François Soublière & Christi Lockwood, 2022. "Achieving cultural resonance: Four strategies toward rallying support for entrepreneurial endeavors," Strategic Management Journal, Wiley Blackwell, vol. 43(8), pages 1499-1527, August.
    15. J.-P. Vergne & Tyler Wry, 2014. "Categorizing Categorization Research: Review, Integration, and Future Directions," Journal of Management Studies, Wiley Blackwell, vol. 51(1), pages 56-94, January.
    16. Eric Yanfei Zhao & P. Devereaux Jennings & Masakazu Ishihara & Michael Lounsbury, 2018. "Optimal Distinctiveness in the Console Video Game Industry: An Exemplar-Based Model of Proto-Category Evolution," Organization Science, INFORMS, vol. 29(4), pages 588-611, August.
    17. Clauzel, Amélie & Delacour, Hélène & Liarte, Sébastien, 2019. "When cuisine becomes less haute: The impact of expert ratings on consumers' legitimacy judgments," Journal of Business Research, Elsevier, vol. 105(C), pages 395-404.
    18. Diane-Laure Arjaliès & Rodolphe Durand, 2019. "Product Categories as Judgment Devices: The Moral Awakening of the Investment Industry," Organization Science, INFORMS, vol. 30(5), pages 885-911, September.
    19. repec:hal:spmain:info:hdl:2441/1q24hpq2919to8ct061g8p33kn is not listed on IDEAS
    20. Tammar B. Zilber, 2011. "Institutional Multiplicity in Practice: A Tale of Two High-Tech Conferences in Israel," Organization Science, INFORMS, vol. 22(6), pages 1539-1559, December.
    21. Victoria Johnson & Walter W. Powell, 2015. "Poisedness and Propagation: Organizational Emergence and the Transformation of Civic Order in 19th-Century New York City," NBER Working Papers 21011, National Bureau of Economic Research, Inc.
    22. Heidi Østbø Haugen, 2018. "The unmaking of a commodity: Intermediation and the entanglement of power cables in Nigeria," Environment and Planning A, , vol. 50(6), pages 1295-1313, September.
    23. Jain, Sanjay, 2020. "Fumbling to the future? Socio-technical regime change in the recorded music industry," Technological Forecasting and Social Change, Elsevier, vol. 158(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ororsc:v:25:y:2014:i:3:p:868-891. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.