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How do firms make money selling digital goods online?

Citations

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Cited by:

  1. Janek Meyn & Michael Kandziora & Sönke Albers & Michel Clement, 2023. "Consequences of platforms' remuneration models for digital content: initial evidence and a research agenda for streaming services," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 114-131, January.
  2. Manqi (Maggie) Li & Yan Huang & Amitabh Sinha, 2020. "Data-Driven Promotion Planning for Paid Mobile Applications," Information Systems Research, INFORMS, vol. 31(3), pages 1007-1029, September.
  3. Lefouili, Yassine & Toh, Ying Lei, 2017. "Privacy and Quality," IDEI Working Papers 867, Institut d'Économie Industrielle (IDEI), Toulouse, revised Jan 2018.
  4. Saeed Alaei & Ali Makhdoumi & Azarakhsh Malekian & Saša Pekeč, 2022. "Revenue-Sharing Allocation Strategies for Two-Sided Media Platforms: Pro-Rata vs. User-Centric," Management Science, INFORMS, vol. 68(12), pages 8699-8721, December.
  5. Chutian Wang & Bo Zhou & Yogesh V. Joshi, 2024. "Endogenous Consumption and Metered Paywalls," Marketing Science, INFORMS, vol. 43(1), pages 158-177, January.
  6. Ni Huang & Probal Mojumder & Tianshu Sun & Jinchi Lv & Joseph M. Golden, 2021. "Not Registered? Please Sign Up First: A Randomized Field Experiment on the Ex Ante Registration Request," Information Systems Research, INFORMS, vol. 32(3), pages 914-931, September.
  7. Benedict G. C. Dellaert, 2019. "The consumer production journey: marketing to consumers as co-producers in the sharing economy," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 238-254, March.
  8. Julian Runge, & Stefan Wagner & Jörg Claussen & Daniel Klapper, 2016. "Freemium pricing: Evidence from a large-scale field experiment," ESMT Research Working Papers ESMT-16-06, ESMT European School of Management and Technology.
  9. Schweitzer, Heike & Fetzer, Thomas & Peitz, Martin, 2016. "Digitale Plattformen: Bausteine für einen künftigen Ordnungsrahmen," ZEW Discussion Papers 16-042, ZEW - Leibniz Centre for European Economic Research.
  10. Saul Estrin & Susanna Khavul & Mike Wright, 2022. "Soft and hard information in equity crowdfunding: network effects in the digitalization of entrepreneurial finance," Small Business Economics, Springer, vol. 58(4), pages 1761-1781, April.
  11. Kannan, P.K. & Li, Hongshuang “Alice”, 2017. "Digital marketing: A framework, review and research agenda," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 22-45.
  12. Yassine Lefouili & Leonardo Madio & Ying Lei Toh, 2024. "Privacy Regulation and Quality‐Enhancing Innovation," Journal of Industrial Economics, Wiley Blackwell, vol. 72(2), pages 662-684, June.
  13. Appel, Gil & Libai, Barak & Muller, Eitan & Shachar, Ron, 2020. "On the monetization of mobile apps," International Journal of Research in Marketing, Elsevier, vol. 37(1), pages 93-107.
  14. Ana Isabel Torres & César Lapa Barros & Amélia Ferreira Silva & Ricardo Jorge Silva, 2022. "The Pay What You Want pricing strategy applied to digital products: an essay," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(5), pages 529-537, October.
  15. Stourm, Valeria & Bax, Eric, 2017. "Incorporating hidden costs of annoying ads in display auctions," International Journal of Research in Marketing, Elsevier, vol. 34(3), pages 622-640.
  16. Jian Pei, 2020. "A Survey on Data Pricing: from Economics to Data Science," Papers 2009.04462, arXiv.org, revised Nov 2020.
  17. Qiwei Han & Carolina Lucas & Emila Aguiar & Patrícia Macedo & Zhenze Wu, 2023. "Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform," Electronic Commerce Research, Springer, vol. 23(3), pages 1701-1730, September.
  18. Yunhyoung Kim & Jeonghoon Mo, 2018. "Pricing of Digital Video Supply Chain: Free versus Paid Service on the Direct Distribution Channel," Sustainability, MDPI, vol. 11(1), pages 1-14, December.
  19. Tabares, Sabrina & Parida, Vinit & Visnjic, Ivanka, 2023. "Revenue models for digital services in the railway industry: A framework for choosing the right revenue model," Journal of Business Research, Elsevier, vol. 165(C).
  20. Jifeng Mu & Ellen Thomas & Jiayin Qi & Yong Tan, 2018. "Online group influence and digital product consumption," Journal of the Academy of Marketing Science, Springer, vol. 46(5), pages 921-947, September.
  21. Florian Morath & Johannes Münster, 2018. "Online Shopping and Platform Design with Ex Ante Registration Requirements," Management Science, INFORMS, vol. 64(1), pages 360-380, January.
  22. Rakesh Shrivastava, 2021. "Free Services On The Net: Move From Barter To Money," Working papers 2021-38-08, Voice of Research.
  23. Pankaj Chaudhary & Richelle Oakley DaSouza, 2024. "Consumer Readiness for Microtransactions in Digital Content Business Models," Businesses, MDPI, vol. 4(3), pages 1-18, September.
  24. Shmargad, Yotam & Watts, Jameson K.M., 2016. "When Online Visibility Deters Social Interaction: The Case of Digital Gifts," Journal of Interactive Marketing, Elsevier, vol. 36(C), pages 1-14.
  25. Tajvarpour, Mohammad Hossein & Pujari, Devashish, 2022. "The influence of narrative description on the success of crowdfunding campaigns: The moderating role of quality signals," Journal of Business Research, Elsevier, vol. 149(C), pages 123-138.
  26. Rutz, Oliver & Aravindakshan, Ashwin & Rubel, Olivier, 2019. "Measuring and forecasting mobile game app engagement," International Journal of Research in Marketing, Elsevier, vol. 36(2), pages 185-199.
  27. Alfonso Vara-Miguel & Cristina Sánchez-Blanco & Charo Sádaba Chalezquer & Samuel Negredo, 2021. "Funding Sustainable Online News: Sources of Revenue in Digital-Native and Traditional Media in Spain," Sustainability, MDPI, vol. 13(20), pages 1-17, October.
  28. Enache, Andreea & Friberg, Richard & Wiklander, Magnus, 2023. "Demand for in-app purchases in mobile apps—A difference-in-difference approach," International Journal of Industrial Organization, Elsevier, vol. 88(C).
  29. Ribeiro-Navarrete, Samuel & Saura, Jose Ramon & Palacios-Marqués, Daniel, 2021. "Towards a new era of mass data collection: Assessing pandemic surveillance technologies to preserve user privacy," Technological Forecasting and Social Change, Elsevier, vol. 167(C).
  30. Li, Sen & Chen, Yan, 2023. "How nonfungible tokens empower business model innovation," Business Horizons, Elsevier, vol. 66(4), pages 543-554.
  31. Christian Homburg & Dominik M. Wielgos, 2022. "The value relevance of digital marketing capabilities to firm performance," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 666-688, July.
  32. Lee, Ju-Yeon & Fang, Eric & Kim, Jisu J. & Li, Xiaoling & Palmatier, Robert W., 2018. "The Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues," Journal of Retailing, Elsevier, vol. 94(3), pages 247-264.
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