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An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources

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  1. Venkatesh Shankar & Pablo Azar & Matthew Fuller, 2008. "—: A Multicategory Brand Equity Model and Its Application at Allstate," Marketing Science, INFORMS, vol. 27(4), pages 567-584, 07-08.
  2. L von Auer & M Trede, 2012. "The dynamics of brand equity: a hedonic regression approach to the laser printer market," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 63(10), pages 1351-1362, October.
  3. Munjal, Surender & Bhasin, Niti & Nandrajog, Divya & Kundu, Sumit, 2022. "Examining the evolution of emerging market multinational enterprises’ competitive advantages: Evidence from India," Journal of Business Research, Elsevier, vol. 145(C), pages 732-744.
  4. He, Junnan & Calder, Bobby J., 2020. "The experimental evaluation of brand strength and brand value," Journal of Business Research, Elsevier, vol. 115(C), pages 194-202.
  5. de Oliveira, Marta Olivia Rovedder & Silveira, Cleo Schmitt & Luce, Fernando Bins, 2015. "Brand equity estimation model," Journal of Business Research, Elsevier, vol. 68(12), pages 2560-2568.
  6. Mert Bilgin, 2012. "The PEARL Model of Sustainable Development," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 107(1), pages 19-35, May.
  7. Ramaswamy, Venkat & Ozcan, Kerimcan, 2016. "Brand value co-creation in a digitalized world: An integrative framework and research implications," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 93-106.
  8. Ron N. Borkovsky & Avi Goldfarb & Avery M. Haviv & Sridhar Moorthy, 2017. "Measuring and Understanding Brand Value in a Dynamic Model of Brand Management," Marketing Science, INFORMS, vol. 36(4), pages 471-499, July.
  9. Tariq Jalees, Nimra Shahid, Huma Tariq, 2015. "An Empirical Investigation on the Effect of Brand Loyalty," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 2(1), pages 166-184, March.
  10. Raffaele Filieri & Zhibin Lin & Simona D’Antone & Elena Chatzopoulou, 2019. "A cultural approach to brand equity: the role of brand mianzi and brand popularity in China," Journal of Brand Management, Palgrave Macmillan, vol. 26(4), pages 376-394, July.
  11. Burmann, Christoph & Jost-Benz, Marc & Riley, Nicola, 2009. "Towards an identity-based brand equity model," Journal of Business Research, Elsevier, vol. 62(3), pages 390-397, March.
  12. Avi Goldfarb & Qiang Lu & Sridhar Moorthy, 2009. "Measuring Brand Value in an Equilibrium Framework," Marketing Science, INFORMS, vol. 28(1), pages 69-86, 01-02.
  13. Zablah, Alex R. & Brown, Brian P. & Donthu, Naveen, 2010. "The relative importance of brands in modified rebuy purchase situations," International Journal of Research in Marketing, Elsevier, vol. 27(3), pages 248-260.
  14. Nebojsa S. Davcik & Rui Vinhas da Silva & Joe F. Hair, 2014. "Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research," Working Papers Series 2 14-02, ISCTE-IUL, Business Research Unit (BRU-IUL).
  15. Muhammad Adnan Bashir & Syed Muhammad Faheem & Masood Hassan & Waseem Akhtar Shaikh, 2019. "Impact Of Brand Equity On Consumer Brand Preference And Brand Purchase Intention," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(1), pages 138-148.
  16. Datta, Hannes & Ailawadi, Kusum L. & van Heerde, H.J., 2016. "How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?," Other publications TiSEM 341e600f-af04-42e7-9668-a, Tilburg University, School of Economics and Management.
  17. Subhani, Muhammad Imtiaz & Osman, Ms.Amber, 2009. "A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan," MPRA Paper 21367, University Library of Munich, Germany, revised 12 Sep 2009.
  18. Rojas-Lamorena, Álvaro J. & Del Barrio-García, Salvador & Alcántara-Pilar, Juan Miguel, 2022. "A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling," Journal of Business Research, Elsevier, vol. 139(C), pages 1067-1083.
  19. Magdalena Grebosz-Krawczyk, 2020. "How Nostalgia Affects Brand Equity? Consumers’ Attitudes Towards Nostalgic Generational and Transgenerational Brands," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1019-1034.
  20. Mirzaei, Abas & Baumann, Chris & Johnson, Lester W. & Gray, David, 2016. "The impact of brand health on customer equity," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 8-16.
  21. Wayne DeSarbo & Joonwook Park & Crystal Scott, 2008. "A Model-Based Approach for Visualizing the Dimensional Structure of Ordered Successive Categories Preference Data," Psychometrika, Springer;The Psychometric Society, vol. 73(1), pages 1-20, March.
  22. Valentín Gallart-Camahort & Luis Callarisa Fiol & Javier Sánchez García, 2023. "Influence of the Internet on Retailer’s Perceived Quality in the Generation of Retailer’s Brand Equity," Vision, , vol. 27(1), pages 33-47, February.
  23. Muhammad Ishtiaq Ishaq & Eleonora Di Maria, 2020. "Sustainability countenance in brand equity: a critical review and future research directions," Journal of Brand Management, Palgrave Macmillan, vol. 27(1), pages 15-34, January.
  24. Sally Baalbaki & Francisco Guzmán, 2016. "A consumer-perceived consumer-based brand equity scale," Journal of Brand Management, Palgrave Macmillan, vol. 23(3), pages 229-251, May.
  25. Abdul Hameed & Muhammad Ayub Khan Maher & Akhtiar Ali & Mohammad Mohsin Khan, 2019. "Trend Of Dividends Disappearing And Reappearing In Pakistani Listed Firms," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(1), pages 112-122.
  26. Natalia A. Kochkina & Olga V. Novikova & Dmitriy B. Potapov, 2014. "What Affects Brand Equity: The Precise Measurement With Consumer Choice Model," HSE Working papers WP BRP 26/MAN/2014, National Research University Higher School of Economics.
  27. Yangguang Huang, 2021. "Search Algorithm and Sales on Online Platforms: Evidence from Food Delivery Platforms," HKUST CEP Working Papers Series 202101, HKUST Center for Economic Policy.
  28. Muhammad Adnan Bashir & Syed Muhammad Faheem & Masood Hassan & Waseem Akhtar Shaikh, 2019. "Impact Of Brand Equity On Consumer Brand Preference And Brand Purchase Intention," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(1), pages 15-11.
  29. Crass, Dirk, 2014. "The impact of brand use on innovation performance: Empirical results for Germany," ZEW Discussion Papers 14-119, ZEW - Leibniz Centre for European Economic Research.
  30. Ahmed Y. Ebeid & Hesham F. Gadelrab, 2014. "A Structural Equation Modeling Approach to Investigate Negative Word of Mouth Impact on Customer-Based Brand Equity: Does Attribution Matter?," International Journal of Business and Social Research, LAR Center Press, vol. 4(9), pages 1-13, September.
  31. Leigh McAlister & Shameek Sinha, 2021. "A customer portfolio management model that relates company’s marketing to its long-term survival," Journal of the Academy of Marketing Science, Springer, vol. 49(3), pages 584-600, May.
  32. Tran, Trang P. & Mai, Enping Shirley & Taylor, Erik C., 2021. "Enhancing brand equity of branded mobile apps via motivations: A service-dominant logic perspective," Journal of Business Research, Elsevier, vol. 125(C), pages 239-251.
  33. Muhammad Imtiaz Subhani & Amber Osman, 2011. "A Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan," South Asian Journal of Management Sciences (SAJMS), Iqra University, Iqra University, vol. 5(1), pages 11-12, Spring.
  34. Ahmed Y. Ebeid & Hesham F. Gadelrab, 2014. "A Structural Equation Modeling Approach to Investigate Negative Word of Mouth Impact on Customer-Based Brand Equity: Does Attribution Matter?," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(9), pages 1-13, September.
  35. Abdul Hameed & Muhammad Ayub Khan Maher & Akhtiar Ali & Mohammad Mohsin Khan, 2019. "Trend Of Dividends Disappearing And Reappearing In Pakistani Listed Firms," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(1), pages 15-19.
  36. Szőcs Attila & Berács József, 2015. "A Causal Model of Consumer-Based Brand Equity," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 3(1), pages 5-26, December.
  37. Rajesh Sharma, 2020. "Building Consumer-based Brand Equity for Fast Fashion Apparel Brands in the Indian Consumer Market," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 45(3), pages 337-365, August.
  38. Basu, Sandip & Phelps, Corey & Kotha, Suresh, 2011. "Towards understanding who makes corporate venture capital investments and why," Journal of Business Venturing, Elsevier, vol. 26(2), pages 153-171, March.
  39. Dan Ke & Anran Chen & Chenting Su, 2016. "Online trust-building mechanisms for existing brands: the moderating role of the e-business platform certification system," Electronic Commerce Research, Springer, vol. 16(2), pages 189-216, June.
  40. Ching-Hsun Chang & Yu-Shan Chen, 2014. "Managing green brand equity: the perspective of perceived risk theory," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(3), pages 1753-1768, May.
  41. Bambauer-Sachse, Silke & Mangold, Sabrina, 2011. "Brand equity dilution through negative online word-of-mouth communication," Journal of Retailing and Consumer Services, Elsevier, vol. 18(1), pages 38-45.
  42. Hariharan, Vijay Ganesh & Desai, Kalpesh Kaushik & Talukdar, Debabrata & Inman, J. Jeffrey, 2018. "Shopper marketing moderators of the brand equity – behavioral loyalty relationship," Journal of Business Research, Elsevier, vol. 85(C), pages 91-104.
  43. Martínez-Garmendia, Josué, 2010. "Application of hedonic price modeling to consumer packaged goods using store scanner data," Journal of Business Research, Elsevier, vol. 63(7), pages 690-696, July.
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