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Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives

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Cited by:

  1. Dan Zhou & Zhong Yao, 2015. "Optimal Referral Reward Considering Customer’s Budget Constraint," Future Internet, MDPI, vol. 7(4), pages 1-14, December.
  2. Caixia Hao & Lei Yang, 2024. "Fission marketing on social media platforms with consumer sentiment considerations," Electronic Commerce Research, Springer, vol. 24(3), pages 2143-2173, September.
  3. Diptiman Banerji & Ramendra Singh & Prashant Mishra, 2020. "Friendships in marketing: a taxonomy and future research directions," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 223-243, December.
  4. Krafft, Manfred & Kumar, V. & Harmeling, Colleen & Singh, Siddharth & Zhu, Ting & Chen, Jialie & Duncan, Tom & Fortin, Whitney & Rosa, Erin, 2021. "Insight is power: Understanding the terms of the consumer-firm data exchange," Journal of Retailing, Elsevier, vol. 97(1), pages 133-149.
  5. Ariel BenYishay & A. Mushfiq Mobarak, 2014. "Social Learning and Communication," NBER Working Papers 20139, National Bureau of Economic Research, Inc.
  6. Fenfen Jiang & Shuting Zhu & Yuxiang Zhang, 2024. "Impact of altruism preference difference on the optimal reward structure in online referral marketing," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 45(1), pages 247-263, January.
  7. Kuester, Madlen & Benkenstein, Martin, 2014. "Turning dissatisfied into satisfied customers: How referral reward programs affect the referrer׳s attitude and loyalty toward the recommended service provider," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 897-904.
  8. Jaehwuen Jung & Ravi Bapna & Joseph M. Golden & Tianshu Sun, 2020. "Words Matter! Toward a Prosocial Call-to-Action for Online Referral: Evidence from Two Field Experiments," Information Systems Research, INFORMS, vol. 31(1), pages 16-36, March.
  9. Inyoung Chae & Andrew T. Stephen & Yakov Bart & Dai Yao, 2017. "Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns," Marketing Science, INFORMS, vol. 36(1), pages 89-104, January.
  10. Rodrigo Belo & Ting Li, 2022. "Social Referral Programs for Freemium Platforms," Management Science, INFORMS, vol. 68(12), pages 8933-8962, December.
  11. Heike M. Wolters & Christian Schulze & Karen Gedenk, 2020. "Referral Reward Size and New Customer Profitability," Marketing Science, INFORMS, vol. 39(6), pages 1166-1180, November.
  12. Lili Wang & Zoey Chen, 2022. "The effect of incentive structure on referral: the determining role of self-construal," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 1091-1110, September.
  13. Yuichiro Kamada & Aniko Öry, 2020. "Contracting with Word-of-Mouth Management," Management Science, INFORMS, vol. 66(11), pages 5094-5107, November.
  14. Xintong Han & Pu Zhao, 2019. "Pay for Content or Pay for Marketing? An Empirical Study on Content Pricing," Working Papers 19-03, NET Institute.
  15. BenYishay, Ariel & Mobarak, A. Mushfiq, 2013. "Communicating with Farmers through Social Networks," Working Papers 121, Yale University, Department of Economics.
  16. Xiao, Ping & Tang, Christopher S. & Wirtz, Jochen, 2011. "Optimizing referral reward programs under impression management considerations," European Journal of Operational Research, Elsevier, vol. 215(3), pages 730-739, December.
  17. Wang, Xia & Ding, Ying, 2022. "The impact of monetary rewards on product sales in referral programs: The role of product image aesthetics," Journal of Business Research, Elsevier, vol. 145(C), pages 828-842.
  18. Jaeho Jeong & Dongeon Kim & Xinzhe Li & Qinglong Li & Ilyoung Choi & Jaekyeong Kim, 2022. "An Empirical Investigation of Personalized Recommendation and Reward Effect on Customer Behavior: A Stimulus–Organism–Response (SOR) Model Perspective," Sustainability, MDPI, vol. 14(22), pages 1-19, November.
  19. David B. Dose & Gianfranco Walsh & Sharon E. Beatty & Ralf Elsner, 2019. "Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 438-459, May.
  20. Lortie, Jason & Cox, Kevin C. & Roundy, Philip T., 2022. "Social impact models, legitimacy perceptions, and consumer responses to social ventures," Journal of Business Research, Elsevier, vol. 144(C), pages 312-321.
  21. Sungsik Park & Woochoel Shin & Jinhong Xie, 2021. "The Fateful First Consumer Review," Marketing Science, INFORMS, vol. 40(3), pages 481-507, May.
  22. Elias Carroni & Simone Righi, 2015. "Pricing in Social Networks under Limited Information," Working Papers 1503, University of Namur, Department of Economics.
  23. Jing Peng & Christophe Van den Bulte, 2024. "Participation vs. Effectiveness in Sponsored Tweet Campaigns: A Quality-Quantity Conundrum," Management Science, INFORMS, vol. 70(11), pages 7961-7983, November.
  24. Stuart Read & Stefan Michel & Jan H. Schumann & Kumar Rakesh Ranjan, 2019. "Pricing co-created value: an integrative framework and research agenda," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 155-183, December.
  25. Jin, Liyin & Huang, Yunhui, 2014. "When giving money does not work: The differential effects of monetary versus in-kind rewards in referral reward programs," International Journal of Research in Marketing, Elsevier, vol. 31(1), pages 107-116.
  26. Atabek Atayev & Maarten Janssen, 2024. "Information Acquisition And Diffusion In Markets," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 65(2), pages 729-753, May.
  27. Upender Subramanian & Ram C. Rao, 2016. "Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites," Management Science, INFORMS, vol. 62(12), pages 3555-3575, December.
  28. Zhang, Xiaojing & Zhang, Yulin, 2024. "Content marketing in the social media platform: Examining the effect of content creation modes on the payoff of participants," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  29. Meyners, Jannik & Barrot, Christian & Becker, Jan U. & Bodapati, Anand V., 2017. "Reward-scrounging in customer referral programs," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 382-398.
  30. Walsh, Gianfranco & Elsner, Ralf, 2012. "Improving referral management by quantifying market mavens’ word of mouth value," European Management Journal, Elsevier, vol. 30(1), pages 74-81.
  31. Tianshu Sun & Siva Viswanathan & Elena Zheleva, 2021. "Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment," Management Science, INFORMS, vol. 67(2), pages 808-827, February.
  32. Rehse, Dominik & Tremöhlen, Felix, 2020. "Fostering participation in digital public health interventions: The case of digital contact tracing," ZEW Discussion Papers 20-076, ZEW - Leibniz Centre for European Economic Research.
  33. Wang, Ruibing & Wang, Qiao & Chiang, Wei-yu Kevin, 2024. "Optimal promotional mix and pricing when faced with uncertain product value," European Journal of Operational Research, Elsevier, vol. 313(2), pages 637-651.
  34. Yanhao Wei & Pinar Yildirim & Christophe Van den Bulte & Chrysanthos Dellarocas, 2016. "Credit Scoring with Social Network Data," Marketing Science, INFORMS, vol. 35(2), pages 234-258, March.
  35. Atayev, Atabek & Janssen, Maarten C. W., 2021. "Information acquisition and diffusion in markets," ZEW Discussion Papers 21-091, ZEW - Leibniz Centre for European Economic Research.
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