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An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance

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Cited by:

  1. Nadeem, Kashif & Wong, Sut I. & Za, Stefano & Venditti, Michelina, 2024. "Digital transformation and industry 4.0 employees: Empirical evidence from top digital nations," Technology in Society, Elsevier, vol. 76(C).
  2. Anbalagi Andy & Aida Idris & Rajenthyran Ayavoo, 2024. "Location Attractiveness in the New Norm: A Systematic Review," SAGE Open, , vol. 14(3), pages 21582440241, September.
  3. Rahman, Muhammad Sabbir & Bag, Surajit & Gupta, Shivam & Sivarajah, Uthayasankar, 2023. "Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance," Journal of Business Research, Elsevier, vol. 156(C).
  4. Abou-Foul, Mohamad & Ruiz-Alba, Jose L. & López-Tenorio, Pablo J., 2023. "The impact of artificial intelligence capabilities on servitization: The moderating role of absorptive capacity-A dynamic capabilities perspective," Journal of Business Research, Elsevier, vol. 157(C).
  5. Piyal Sarkar & Angappa Gunasekaran & Harshwardhan Kiran Patil, 2025. "Survivability of Supply Chains in the Era of Industry 4.0," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 26(1), pages 225-246, March.
  6. Manis, K.T. & Madhavaram, Sreedhar, 2023. "AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenues," Journal of Business Research, Elsevier, vol. 157(C).
  7. Baizhen Zhang & Biyu Peng, 2025. "Artificial Intelligence and the Development of “Specialized, Refined, Unique, and Innovative” Small‐ and Medium‐Sized Enterprises," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 46(2), pages 843-861, March.
  8. Lai-Ying Leong & Teck-Soon Hew & Keng-Boon Ooi & Bhimaraya Metri & Yogesh K. Dwivedi, 2023. "Extending the Theory of Planned Behavior in the Social Commerce Context: A Meta-Analytic SEM (MASEM) Approach," Information Systems Frontiers, Springer, vol. 25(5), pages 1847-1879, October.
  9. Samuels, Alexander & Takawira, Blessing & Mbhele, Thokozani Patmond, 2024. "Evolving Paradigms in Operations Management: A Systematic Review of Industry 4.0 to 5.0 Transitions in South African Supply Chains," Journal of Economic and Social Development, Clinical Journals Press, vol. 11(01), pages 01-26, March.
  10. Zhen Wang & Chunhui Yuan & Xiaolong Li, 2024. "Unleashing the power of big data for platform firms: A configuration analysis," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 45(1), pages 300-314, January.
  11. Bag, Surajit & Dhamija, Pavitra & Bryde, David J. & Singh, Rajesh Kumar, 2022. "Effect of eco-innovation on green supply chain management, circular economy capability, and performance of small and medium enterprises," Journal of Business Research, Elsevier, vol. 141(C), pages 60-72.
  12. Liang, Xiaoning & Li, Guoxin & Zhang, Hao & Nolan, Eimear & Chen, Fadong, 2022. "Firm performance and marketing analytics in the Chinese context: A contingency model," Journal of Business Research, Elsevier, vol. 141(C), pages 589-599.
  13. Bag, Surajit & Sabbir Rahman, Muhammad & Rogers, Helen & Srivastava, Gautam & Harm Christiaan Pretorius, Jan, 2023. "Climate change adaptation and disaster risk reduction in the garment industry supply chain network," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 171(C).
  14. Zhang, Wei & Ye, Shiqi & Mangla, Sachin Kumar & Emrouznejad, Ali & Song, Malin, 2024. "Smart platforming in automotive manufacturing for NetZero: Intelligentization, green technology, and innovation dynamics," International Journal of Production Economics, Elsevier, vol. 274(C).
  15. Sagarika Mishra & Michael T. Ewing & Holly B. Cooper, 2022. "Artificial intelligence focus and firm performance," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1176-1197, November.
  16. Ping‐Kuo Chen & Xiang Huang, 2024. "Enhancing supply chain resilience and realizing green sustainable development through the virtual environment of the metaverse," Sustainable Development, John Wiley & Sons, Ltd., vol. 32(1), pages 438-454, February.
  17. Wang, Lei & Zhou, Yahong & Chiao, Benjamin, 2023. "Robots and firm innovation: Evidence from Chinese manufacturing," Journal of Business Research, Elsevier, vol. 162(C).
  18. Edwards, John & Miles, Morgan P. & D'Alessandro, Steven & Frost, Mark, 2022. "Linking B2B sales performance to entrepreneurial self-efficacy, entrepreneurial selling actions," Journal of Business Research, Elsevier, vol. 142(C), pages 585-593.
  19. Yuming Zhai & Lixin Zhang & Mingchuan Yu, 2024. "AI in Human Resource Management: Literature Review and Research Implications," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(4), pages 16227-16263, December.
  20. José Andrés Gómez Gandía & Sorin Gavrila Gavrila & Antonio de Lucas Ancillo & Maria Teresa del Val Núñez, 2024. "RPA as a Challenge Beyond Technology: Self-Learning and Attitude Needed for Successful RPA Implementation in the Workplace," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(4), pages 19628-19655, December.
  21. Feifei Huang & Mingxia Lin & Shoukat Iqbal Khattak, 2024. "Form Uncertainty to Sustainable Decision-Making: A Novel MIDAS–AM–DeepAR-Based Prediction Model for E-Commerce Industry Development," Sustainability, MDPI, vol. 16(14), pages 1-24, July.
  22. Sule Birim & Ipek Kazancoglu & Sachin Kumar Mangla & Aysun Kahraman & Yigit Kazancoglu, 2024. "The derived demand for advertising expenses and implications on sustainability: a comparative study using deep learning and traditional machine learning methods," Annals of Operations Research, Springer, vol. 339(1), pages 131-161, August.
  23. Brendan James Keegan & Denis Dennehy & Peter Naudé, 2024. "Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective," Information Systems Frontiers, Springer, vol. 26(3), pages 1025-1039, June.
  24. Zahid Sarwar & Jingmei Gao & Adnan Khan, 2024. "Nexus of digital platforms, innovation capability, and strategic alignment to enhance innovation performance in the Asia Pacific region: a dynamic capability perspective," Asia Pacific Journal of Management, Springer, vol. 41(2), pages 867-901, June.
  25. Kirti Nayal & Shashank Kumar & Rakesh D. Raut & Maciel M. Queiroz & Pragati Priyadarshinee & Balkrishna E. Narkhede, 2022. "Supply chain firm performance in circular economy and digital era to achieve sustainable development goals," Business Strategy and the Environment, Wiley Blackwell, vol. 31(3), pages 1058-1073, March.
  26. Liu, Yang & Ying, Zhenzhou & Ying, Ying & Wang, Ding & Chen, Jin, 2024. "Artificial intelligence orientation and internationalization speed: A knowledge management perspective," Technological Forecasting and Social Change, Elsevier, vol. 205(C).
  27. Pervaiz Akhtar & Arsalan Mujahid Ghouri & Haseeb Ur Rehman Khan & Mirza Amin ul Haq & Usama Awan & Nadia Zahoor & Zaheer Khan & Aniqa Ashraf, 2023. "Detecting fake news and disinformation using artificial intelligence and machine learning to avoid supply chain disruptions," Annals of Operations Research, Springer, vol. 327(2), pages 633-657, August.
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