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The strategic analysis of logistics service sharing in an e-commerce platform

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  1. Yuyan Wang & Zhaoqing Yu & Liang Shen & Runjie Fan & Rongyun Tang, 2021. "Decisions and Coordination in E-Commerce Supply Chain under Logistics Outsourcing and Altruistic Preferences," Mathematics, MDPI, vol. 9(3), pages 1-23, January.
  2. Liu, He & Xu, Tianting & Jing, Shuai & Liu, Zhidong & Wang, Shouyang, 2023. "The interplay between logistics strategy and platform’s channel structure design in B2C platform market," European Journal of Operational Research, Elsevier, vol. 310(2), pages 812-833.
  3. Pei, Yiying & Li, Min, 2023. "The effects of information on competition on a hybrid retail platform," International Journal of Production Economics, Elsevier, vol. 260(C).
  4. Guanqiao Pan & Hongchao Jiang & Qianhui Jin & Tianyi Zhao & Jiajun Wang & Li Wang, 2021. "Study on the Sharing Transportation Based on Game Theory," Sustainability, MDPI, vol. 13(16), pages 1-28, August.
  5. Niu, Baozhuang & Chen, Yuyang & Zhang, Jianhua & Chen, Kanglin & Jin, Yong, 2025. "Brands’ Livestream Selling with Influencers’ Converting Fans into Consumers," Omega, Elsevier, vol. 131(C).
  6. Zhang, Yu & Huang, Min & Tian, Lin & Cai, Gangshu George & Jin, Delong & Fan, Zhiping, 2023. "Manufacturer’s product line selling strategy and add-on policy in product sharing," European Journal of Operational Research, Elsevier, vol. 308(3), pages 1332-1343.
  7. Cong Shi & Guitao Zhang & Xiao Zhang & Yunxu Zhou, 2025. "Multi-layer platform supply chain network equilibrium considering service level and quality control under the cap-and-trade regulation," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(1), pages 1421-1466, January.
  8. Cao, Kaiying & Xu, Yuqiu & Hua, Ye & Choi, Tsan-Ming, 2023. "Supplier or co-optor: Optimal channel and logistics selection problems on retail platforms," European Journal of Operational Research, Elsevier, vol. 311(3), pages 971-988.
  9. Li, Jun & Shen, Wenjing & Liao, Yi & Cai, Gangshu & Chen, Xiangfeng, 2024. "The fulfillment service in online marketplaces," European Journal of Operational Research, Elsevier, vol. 315(3), pages 1139-1152.
  10. Huang, Jian & Qin, Xuelian & Tian, Lin & Wei, Hang, 2024. "The optimal product-line selling mode in online platforms," Journal of Retailing, Elsevier, vol. 100(3), pages 486-505.
  11. He, Peng & He, Yong & Tang, Xiaoying & Ma, Shigui & Xu, Henry, 2022. "Channel encroachment and logistics integration strategies in an e-commerce platform service supply chain," International Journal of Production Economics, Elsevier, vol. 244(C).
  12. Hu, Shu & Fu, Ke, 2025. "Equilibrium analysis of the seller’s fulfillment channels and sales channels," European Journal of Operational Research, Elsevier, vol. 320(3), pages 544-558.
  13. Liu, Mengqi & Li, Guo & Wu, Huamin & Li, Xiaochuan, 2023. "Does free brand spillover benefit online retailers? Roles of logistics service selection," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 178(C).
  14. Ata Allah Taleizadeh & Ebrahim Salehi Darabi & Park Thaichon, 2024. "Optimizing online selling through an online-to-offline platform: strategic ramifications for local n stores," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(6), pages 554-574, December.
  15. Li, Lin & Li, Guo, 2023. "Integrating logistics service or not? The role of platform entry strategy in an online marketplace," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 170(C).
  16. Wentao Xu & Wei Yan & Wen Pang, 2025. "Navigating Green Trade Barriers: Strategic Decisions in Cross-Border E-Commerce Green Packaging and Self-Logistics," Sustainability, MDPI, vol. 17(8), pages 1-32, April.
  17. Ha, Seungyeon & Park, Yujun & Kim, Jongpyo & Kim, Seongcheol, 2023. "Research trends of digital platforms: A survey of the literature from 2018 to 2021," Telecommunications Policy, Elsevier, vol. 47(8).
  18. Qin, Xuelian & Liu, Zhixue & Tian, Lin, 2021. "The optimal combination between selling mode and logistics service strategy in an e-commerce market," European Journal of Operational Research, Elsevier, vol. 289(2), pages 639-651.
  19. Zhou, Yu & Gao, Xiang & Luo, Suyuan & Xiong, Yu & Ye, Niangyue, 2022. "Anti-Counterfeiting in a retail Platform: A Game-Theoretic approach," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 165(C).
  20. Du, Zhong & Fan, Zhi-Ping & Sun, Fenghao, 2023. "O2O dual-channel sales: Choices of pricing policy and delivery mode for a restaurant," International Journal of Production Economics, Elsevier, vol. 257(C).
  21. Xu, Xiaoping & He, Ping & Zhou, Li & Cheng, T.C.E., 2023. "Coordination of a platform-based supply chain in the marketplace or reselling mode considering cross-channel effect and blockchain technology," European Journal of Operational Research, Elsevier, vol. 309(1), pages 170-187.
  22. He, Bo & Mirchandani, Prakash & Yang, Guang, 2023. "Offering custom products using a C2M model: Collaborating with an E-commerce platform," International Journal of Production Economics, Elsevier, vol. 262(C).
  23. Wang, Qiang & Wu, Jie & Zhao, Nenggui, 2022. "Optimal operational policies of a dual-channel supply chain considering return service," Mathematics and Computers in Simulation (MATCOM), Elsevier, vol. 199(C), pages 414-437.
  24. Liyuan Zhu & Nan Liu, 2023. "Game theoretic analysis of logistics service coordination in a live-streaming e-commerce system," Electronic Commerce Research, Springer, vol. 23(2), pages 1049-1087, June.
  25. Tufano, Alessandro & Zuidwijk, Rob & Van Dalen, Jan, 2023. "The development of data-driven logistic platforms for barge transportation network under incomplete data," Omega, Elsevier, vol. 114(C).
  26. Arkadiusz Kawa, 2021. "Fulfilment as Logistics Support for E-Tailers: An Empirical Studies," Sustainability, MDPI, vol. 13(11), pages 1-11, May.
  27. Xigang Yuan & Wenwen Sheng & Min Wang & Dalin Zhang, 2023. "Logistics Service Selection Strategy of Green Manufacturers in Green Low-Carbon Supply Chain," IJERPH, MDPI, vol. 20(4), pages 1-17, February.
  28. Lin Chen & Ting Dong & Guofang Nan & Qinzi Xiao & Meng Xu & Junren Ming, 2023. "Impact of the introduction of marketplace channel on e‐tailer's logistics service strategy," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(5), pages 2835-2855, July.
  29. Hua, Longxue & Wu, Yingliang, 2024. "Strategic analysis of vertical integration in cross-border e-commerce logistics service supply chains," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 188(C).
  30. Lei Yang & Cong Zheng & Caixia Hao, 2024. "Optimal platform sales mode in live streaming commerce supply chains," Electronic Commerce Research, Springer, vol. 24(2), pages 1017-1070, June.
  31. Zhuoqi Teng & Yugang He & Renhong Wu, 2022. "E-Commerce: Does Sustainable Logistics Development Matter?," Sustainability, MDPI, vol. 15(1), pages 1-17, December.
  32. Lihong Wei & Jiaping Xie & Weijun Zhu & Qinglin Li, 2023. "Pricing of platform service supply chain with dual credit: Can you have the cake and eat it?," Annals of Operations Research, Springer, vol. 321(1), pages 589-661, February.
  33. Zheng, Zhijun & Li, Gang & Cheng, T.C.E & Wu, Feng, 2022. "Offline supplementary service strategies for the online marketplace: Third-party service or marketplace service?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 164(C).
  34. Lee, Junhyeok & Moon, Ilkyeong, 2024. "A decomposition approach for robust omnichannel retail operations considering the third-party platform channel," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 184(C).
  35. Qing Su & Yangyan Shi & Yangfei Gao & Tiru Arthanari & Mengmeng Wang, 2024. "The Improvement of Logistics Management in China: A Study of the Risk Perspective," Sustainability, MDPI, vol. 16(15), pages 1-28, August.
  36. He, Bo & Gupta, Varun & Mirchandani, Prakash, 2021. "Online selling through O2O platform or on your own? Strategic implications for local Brick-and-Mortar stores," Omega, Elsevier, vol. 103(C).
  37. Huang, Song & Xu, Jiawen & Wang, Yun, 2025. "Quality disclosure in a dual-channel supply chain with an online dual-purpose platform," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 193(C).
  38. Wang, Kai & Lin, Jun & Liu, Guoquan & Liu, Qi, 2022. "Strategic introduction of logistics retail and finance under competition and channel spillover," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 165(C).
  39. Sun, Shuxing & Zhang, Bin, 2022. "Operation strategies for nanostore in community group buying," Omega, Elsevier, vol. 110(C).
  40. Jin, Minyue & Li, Baoyong & Chen, Xiaoxu & Feng, Lipan, 2024. "The bright and dark sides of servitization under extended producer responsibility," International Journal of Production Economics, Elsevier, vol. 278(C).
  41. Juliet Orji, Ifeyinwa & Ojadi, Frank & Kalu Okwara, Ukoha, 2022. "The nexus between e-commerce adoption in a health pandemic and firm performance: The role of pandemic response strategies," Journal of Business Research, Elsevier, vol. 145(C), pages 616-635.
  42. Pisciella, Paolo & Gaivoronski, Alexei A., 2024. "Modeling collaborative data service provision around an open source platform under uncertainty with stochastic provision games," Omega, Elsevier, vol. 129(C).
  43. Tran, Lobel Trong Thuy, 2021. "Managing the effectiveness of e-commerce platforms in a pandemic," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  44. Khooban, Zohreh & Mutlu, Nevin & Kok, Ton de, 2025. "Logistics service sharing in cross-border e-commerce," International Journal of Production Economics, Elsevier, vol. 279(C).
  45. Li, Gang & Zheng, Zhijun & Cheng, T.C.E. & Wang, Wei & Wu, Feng, 2025. "Agency selling or reselling: The impact of logistics service on selling mode choice," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 193(C).
  46. Xin Guo & Kai Gao & Shanshan Wang, 2024. "Share or not share: the optimal logistics service strategy in a dual-channel e-commerce supply chain," Electronic Commerce Research, Springer, vol. 24(4), pages 2755-2801, December.
  47. Kaihong Zhou & Gang Du & Roger J. Jiao, 2024. "Dynamic product planning for online service platform coordinating with service agents and operations resource providers: a three-level optimization approach," Flexible Services and Manufacturing Journal, Springer, vol. 36(1), pages 36-70, March.
  48. Qiaoyu Peng & Chuanxu Wang, 2022. "Ship space sharing strategies with different rental modes: How does NVOCCs cooperate with booking platform?," Operational Research, Springer, vol. 22(3), pages 3003-3035, July.
  49. Yu, Shiqiang & Guo, Chunxiang, 2024. "Service design under asymmetric service provider competition: Applications of AI services," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 182(C).
  50. Hu, Shu & Yu, Dennis Z. & Fu, Ke, 2023. "Online platforms’ warehouse capacity allocation strategies for multiple products," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 175(C).
  51. Li, Leiting & Huang, Min & Yue, Xiaohang & Wang, Xingwei, 2024. "The strategic analysis of collection delivery points network sharing in last-mile logistics market," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 183(C).
  52. Guo, Wenhao & Tian, Jin & Li, Minqiang, 2025. "Reputation vs. price: Sequential recommendations based on cue diagnosticity theory," Journal of Retailing and Consumer Services, Elsevier, vol. 83(C).
  53. Zhou, Xiaoyang & Liu, He & Li, Jialu & Zhang, Kai & Lev, Benjamin, 2023. "Channel strategies when digital platforms emerge: A systematic literature review," Omega, Elsevier, vol. 120(C).
  54. Jiang Wu & Linxiu Hu & Xiuli He & Xi Zheng, 2024. "Research on Logistics Cooperation Strategy of the Retailer and the Platform Based on Paid Membership System," Sustainability, MDPI, vol. 16(8), pages 1-22, April.
  55. Bartucz, Csilla, 2021. "Can the Trust in Uber-like Platform Use Be Translated into Parcel Logistics?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021, pages 389-400, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
  56. Umair Akram & Melinda Timea Fülöp & Adriana Tiron-Tudor & Dan Ioan Topor & Sorinel Căpușneanu, 2021. "Impact of Digitalization on Customers’ Well-Being in the Pandemic Period: Challenges and Opportunities for the Retail Industry," IJERPH, MDPI, vol. 18(14), pages 1-21, July.
  57. Sui, Ronghua & Liu, Molin & Liu, Yi & Zha, Xiaoyu, 2024. "Two-sided dynamic pricing and value-added service investment strategies of competitive platforms considering indirect network effects," International Journal of Production Economics, Elsevier, vol. 272(C).
  58. Chen, Zhongwei & Fan, Zhi-Ping & Zhao, Xuan, 2021. "Offering return-freight insurance or not: Strategic analysis of an e-seller's decisions," Omega, Elsevier, vol. 103(C).
  59. Duan, Yongrui & Chen, Xiaotong & Feng, Yixuan & Huo, Jiazhen, 2024. "Adoption strategies of E-commerce consumer credit services: A dual-channel competition perspective," International Journal of Production Economics, Elsevier, vol. 277(C).
  60. Niu, Baozhuang & Yu, Xinhu & Li, Qiyang & Wang, Yulan, 2023. "Gains and Losses of Key Opinion Leaders’ Product Promotion in Livestream E-commerce," Omega, Elsevier, vol. 117(C).
  61. Zhang, Tao & Li, Gang & Tayi, Giri Kumar, 2023. "A strategic analysis of virtual showrooms deployment in online retail platforms," Omega, Elsevier, vol. 117(C).
  62. Xu, Yuqiu & Wang, Jia & Cao, Kaiying, 2023. "Logistics mode strategy of firms selling fresh products on e-commerce platforms with private brand introduction," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  63. Tan, Yinliang (Ricky) & Yu, Chuanbin & Liu, Yang & Zheng, Quan, 2024. "Agency models in online platforms: A review of recent developments and future prospects," European Journal of Operational Research, Elsevier, vol. 319(3), pages 679-695.
  64. Wang, Lisha & Chen, Jing & Lu, Yali, 2022. "Manufacturer's channel and logistics strategy in a supply chain," International Journal of Production Economics, Elsevier, vol. 246(C).
  65. Liu, Weihua & Liang, Yanjie & Tang, Ou & Shi, Victor & Liu, Xinyun, 2021. "Cooperate or not? Strategic analysis of platform interactions considering market power and precision marketing," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 154(C).
  66. Zhou, Xiongwei & Zhu, Chaoqun & Cai, Dan, 2024. "Delivery arrangement in online distribution channels under different power structures," Omega, Elsevier, vol. 126(C).
  67. Lei, Bozhuang & Li, Gang & Cheng, T.C.E., 2024. "Friend or foe? Examining local service sharing between offline stores and e-tailers," Omega, Elsevier, vol. 123(C).
  68. Gu, Wei & Yu, Xiaoru & Zhang, Shichen & Yan, Xiangbin & Wang, Chen, 2023. "To outsource or not: Bike-share rebalancing strategies under the service quality deviation of a third party," European Journal of Operational Research, Elsevier, vol. 310(2), pages 847-859.
  69. Li, Qiu-xiang & Ji, Hui-min & Huang, Yi-min, 2022. "The information leakage strategies of the supply chain under the block chain technology introduction," Omega, Elsevier, vol. 110(C).
  70. Guangsheng Zhang & Xiao Wang & Yu Zhang & Jiayun Kang, 2022. "Research on the Emission Reduction Decision of Cost-Sharing Logistics Service Supply Chain in the O2O Model," Sustainability, MDPI, vol. 14(20), pages 1-21, October.
  71. Yixuan Feng & Zhihan Zhang & Yashu Yao & Yao Chen & Jiaxu Liu, 2025. "To Share or Not? Hybrid e‐Commerce Platform's Provision and Sharing Strategies of Consumer Credit Service," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 46(2), pages 910-927, March.
  72. Hong Sun, 2024. "Inventory control for reusable express packaging with under sharing policy," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 45(6), pages 3677-3689, September.
  73. Qin, Xuelian & Liu, Zhixue & Yang, Zhi & Tian, Lin, 2025. "Carbon footprint reduction in an e-commerce market: impacts of logistics service sharing," Omega, Elsevier, vol. 131(C).
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