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Artificial Intelligence and Marketing: Pitfalls and Opportunities

Citations

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Cited by:

  1. Robertson, Jeandri & Ferreira, Caitlin & Botha, Elsamari & Oosthuizen, Kim, 2024. "Game changers: A generative AI prompt protocol to enhance human-AI knowledge co-construction," Business Horizons, Elsevier, vol. 67(5), pages 499-510.
  2. Roy, Sanjit K. & Tehrani, Ali N. & Pandit, Ameet & Apostolidis, Chrysostomos & Ray, Subhasis, 2025. "AI-capable relationship marketing: Shaping the future of customer relationships," Journal of Business Research, Elsevier, vol. 192(C).
  3. Truong Thi Hue & Ta Huy Hung, 2025. "Impact of artificial intelligence on branding: a bibliometric review and future research directions," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-11, December.
  4. Alessio Ronchini & Michela Guida & Antonella Moretto & Federico Caniato, 2024. "The role of artificial intelligence in the supply chain finance innovation process," Operations Management Research, Springer, vol. 17(4), pages 1213-1243, December.
  5. Erik Hermann, 2022. "Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective," Journal of Business Ethics, Springer, vol. 179(1), pages 43-61, August.
  6. Marilyn Giroux & Jungkeun Kim & Jacob C. Lee & Jongwon Park, 2022. "Artificial Intelligence and Declined Guilt: Retailing Morality Comparison Between Human and AI," Journal of Business Ethics, Springer, vol. 178(4), pages 1027-1041, July.
  7. Dr. Muhammad Waqas Rana & Mohammad Shahnawaz Ashfaq & Dr. Faizah Yasir Jalbani, 2024. "The Role of Artificial Intelligence in Influencer Marketing," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 13(3), pages 1-13.
  8. Nazir, Sajjad & Khadim, Sahar & Ali Asadullah, Muhammad & Syed, Nausheen, 2023. "Exploring the influence of artificial intelligence technology on consumer repurchase intention: The mediation and moderation approach," Technology in Society, Elsevier, vol. 72(C).
  9. Jana Gross & Kathleen Desveaud, 2025. "Navigating computational linguistic in marketing practices: The barriers of natural language processing in social media marketing and a path to future research," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(4), pages 1068-1078, December.
  10. Feng, Yi & Yin, Yunqiang & Wang, Dujuan & Dhamotharan, Lalitha, 2022. "A dynamic ensemble selection method for bank telemarketing sales prediction," Journal of Business Research, Elsevier, vol. 139(C), pages 368-382.
  11. Mustak, Mekhail & Hallikainen, Heli & Laukkanen, Tommi & Plé, Loïc & Hollebeek, Linda D. & Aleem, Majid, 2024. "Using machine learning to develop customer insights from user-generated content," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  12. Brendan James Keegan & Denis Dennehy & Peter Naudé, 2024. "Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective," Information Systems Frontiers, Springer, vol. 26(3), pages 1025-1039, June.
  13. Christian Goglin, 2023. "The Ethics of Artificial Intelligence: Review of Ethical Machines: Your Concise Guide to Totally Unbiased, Transparent, and Respectful AI by R. Blackman; Ethics of Artificial Intelligence: Case Studies and Options for Addressing Ethical Challenges by," Journal of Business Ethics, Springer, vol. 188(3), pages 623-627, December.
  14. Sarkar, Mainak & De Bruyn, Arnaud, 2021. "LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning," Journal of Interactive Marketing, Elsevier, vol. 53(C), pages 80-95.
  15. Erik Hermann & Gizem Yalcin Williams & Stefano Puntoni, 2024. "Deploying artificial intelligence in services to AID vulnerable consumers," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1431-1451, October.
  16. Mahmud, Hasan & Islam, A.K.M. Najmul & Ahmed, Syed Ishtiaque & Smolander, Kari, 2022. "What influences algorithmic decision-making? A systematic literature review on algorithm aversion," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
  17. Krafft, Manfred & Sajtos, Laszlo & Haenlein, Michael, 2020. "Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution," Journal of Interactive Marketing, Elsevier, vol. 51(C), pages 1-8.
  18. Rahman, Muhammad Sabbir & Bag, Surajit & Hossain, Md Afnan & Abdel Fattah, Fadi Abdel Muniem & Gani, Mohammad Osman & Rana, Nripendra P., 2023. "The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  19. Zaenal Aripin & Uce Karna Suganda & Allizia Zulfa Kusumah, 2022. "Marketing intelligence: Innovation ability to anticipate global competition," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(1), pages 328-339, January.
  20. Bettina Falckenthal & Manuel Au-Yong-Oliveira & Cláudia Figueiredo, 2025. "Intergenerational Tacit Knowledge Transfer: Leveraging AI," Societies, MDPI, vol. 15(8), pages 1-22, July.
  21. Giang Barrera, Kevin & Shah, Denish, 2023. "Marketing in the Metaverse: Conceptual understanding, framework, and research agenda," Journal of Business Research, Elsevier, vol. 155(PA).
  22. Hoyer, Wayne D. & Kroschke, Mirja & Schmitt, Bernd & Kraume, Karsten & Shankar, Venkatesh, 2020. "Transforming the Customer Experience Through New Technologies," Journal of Interactive Marketing, Elsevier, vol. 51(C), pages 57-71.
  23. Gianluigi Guido, 2025. "Godfather Marketing: offering favors before products," Review of Managerial Science, Springer, vol. 19(4), pages 1095-1129, April.
  24. van Giffen, Benjamin & Herhausen, Dennis & Fahse, Tobias, 2022. "Overcoming the pitfalls and perils of algorithms: A classification of machine learning biases and mitigation methods," Journal of Business Research, Elsevier, vol. 144(C), pages 93-106.
  25. Giacomo Zatini, 2025. "Conditions of use and impacts of artificial intelligence in marketing practices: a mixed-method literature review," Italian Journal of Marketing, Springer, vol. 2025(3), pages 293-329, September.
  26. Ibrahim Zada, 2022. "The Contributions of Customer Knowledge and Artificial Intelligence to Customer Satisfaction," International Review of Management and Marketing, International Review of Management and Marketing, vol. 12(5), pages 1-4, September.
  27. Guha, Abhijit & Grewal, Dhruv & Kopalle, Praveen K. & Haenlein, Michael & Schneider, Matthew J. & Jung, Hyunseok & Moustafa, Rida & Hegde, Dinesh R. & Hawkins, Gary, 2021. "How artificial intelligence will affect the future of retailing," Journal of Retailing, Elsevier, vol. 97(1), pages 28-41.
  28. Sudatta Kar & Arpan Kumar Kar & Manmohan Prasad Gupta, 2021. "Modeling Drivers and Barriers of Artificial Intelligence Adoption: Insights from a Strategic Management Perspective," Intelligent Systems in Accounting, Finance and Management, John Wiley & Sons, Ltd., vol. 28(4), pages 217-238, October.
  29. Shahsuzan Zakaria & Suhaily Maizan Abdul Manaf & Mohd Talmizie Amron & Mohd Taufik Mohd Suffian, 2023. "Has the World of Finance Changed? A Review of the Influence of Artificial Intelligence on Financial Management Studies," Information Management and Business Review, AMH International, vol. 15(4), pages 420-432.
  30. Li, Lixu & Shi, Ruitian & Zhang, Ruijie & Chen, Lujie, 2026. "How can firms leverage responsible artificial intelligence to build competitive advantages? The role of supply chain justice and complexity," International Journal of Production Economics, Elsevier, vol. 297(C).
  31. Md. Alamgir Hossain & Ruhul Amin & Abdullah Al Masud & Md. Imran Hossain & Mohammad Awal Hossen & Mohammad Kamal Hossain, 2023. "What Drives People’s Behavioral Intention Toward Telemedicine? An Emerging Economy Perspective," SAGE Open, , vol. 13(3), pages 21582440231, July.
  32. Volkmar, Gioia & Fischer, Peter M. & Reinecke, Sven, 2022. "Artificial Intelligence and Machine Learning: Exploring drivers, barriers, and future developments in marketing management," Journal of Business Research, Elsevier, vol. 149(C), pages 599-614.
  33. Pal, Debdatta, 2024. "Scarcity and market design: How effective matching can promote the peer-to-peer sharing economy," Technological Forecasting and Social Change, Elsevier, vol. 208(C).
  34. Ravneet Kaur & Rajesh Singh & Anita Gehlot & Neeraj Priyadarshi & Bhekisipho Twala, 2022. "Marketing Strategies 4.0: Recent Trends and Technologies in Marketing," Sustainability, MDPI, vol. 14(24), pages 1-17, December.
  35. Endalkachew Desta & Chalchissa Amantie, 2024. "The Role of Artificial Intelligence on Market Performance: Evidence from Scientific Review," Journal of Economics and Behavioral Studies, AMH International, vol. 16(1), pages 82-93.
  36. Rezaei, Mojtaba, 2025. "Artificial intelligence in knowledge management: Identifying and addressing the key implementation challenges," Technological Forecasting and Social Change, Elsevier, vol. 217(C).
  37. Arno Caigny & Kristof Coussement & Matthijs Meire & Steven Hoornaert, 2025. "Investigating the impact of undersampling and bagging: an empirical investigation for customer attrition modeling," Annals of Operations Research, Springer, vol. 346(3), pages 2401-2421, March.
  38. Erika GRABOCKA & Ervisa NDOKA, 2025. "AI-driven innovation within the ICT sector," Smart Cities and Regional Development (SCRD) Journal, Smart-EDU Hub, Faculty of Public Administration, National University of Political Studies & Public Administration, vol. 9(1), pages 77-97, January.
  39. Rangaswamy, Arvind & Moch, Nicole & Felten, Claudio & van Bruggen, Gerrit & Wieringa, Jaap E. & Wirtz, Jochen, 2020. "The Role of Marketing in Digital Business Platforms," Journal of Interactive Marketing, Elsevier, vol. 51(C), pages 72-90.
  40. Mueller, Alexander & Kuester, Sabine & von Janda, Sergej, 2025. "Socially (un)acceptable errors of AI: Consumer perceptions of different AI-induced errors," Journal of Business Research, Elsevier, vol. 201(C).
  41. Sreedhar Madhavaram & Radha Appan, 2024. "AI for marketing: Enabler? Engager? Ersatz?," AMS Review, Springer;Academy of Marketing Science, vol. 14(3), pages 258-277, December.
  42. Mustak, Mekhail & Salminen, Joni & Plé, Loïc & Wirtz, Jochen, 2021. "Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda," Journal of Business Research, Elsevier, vol. 124(C), pages 389-404.
  43. Zhang, Yangting & Fang, Jiaming & Liao, Miyan & Han, Lintong & Wen, Chao & Clement, Addo Prince, 2025. "Typography meets question type: Unveiling their matching effect on willingness to pay for AI products," Journal of Business Research, Elsevier, vol. 192(C).
  44. Kukreti, Rajat & Yadav, Mayank, 2026. "Engaging with intelligence: AIMA scale for artificial intelligence marketing activities in E-commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 91(C).
  45. Zhang, Wei & Ye, Shiqi & Mangla, Sachin Kumar & Emrouznejad, Ali & Song, Malin, 2024. "Smart platforming in automotive manufacturing for NetZero: Intelligentization, green technology, and innovation dynamics," International Journal of Production Economics, Elsevier, vol. 274(C).
  46. Ledro, Cristina & Nosella, Anna & Vinelli, Andrea & Dalla Pozza, Ilaria & Souverain, Thomas, 2025. "Artificial intelligence in customer relationship management: A systematic framework for a successful integration," Journal of Business Research, Elsevier, vol. 199(C).
  47. Mónika-Anetta Alt & Vizeli Ibolya, 2021. "Identifying Relevant Segments of Potential Banking Chatbot Users Based on Technology Adoption Behavior," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(2), pages 165-183.
  48. Soheila Khajoui & Saeid Dehyadegari & Sayyed Abdolmajid Jalaee, 2023. "Forecasting exports in selected OECD countries and Iran using MLP Artificial Neural Network," Papers 2312.15535, arXiv.org.
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