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Digital orientation: Conceptualization and operationalization of a new strategic orientation

Citations

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Cited by:

  1. Luo, Yonggen & Cui, Huijie & Zhong, Huiyi & Wei, Changhua, 2023. "Business environment and enterprise digital transformation," Finance Research Letters, Elsevier, vol. 57(C).
  2. Maurer, Joshua D. & Creek, Steven A. & Allison, Thomas H. & Bendickson, Joshua S. & Sahaym, Arvin, 2023. "Affiliation rhetoric and digital orientation in crowdfunding appeals," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
  3. Jinshan Zhang & Man Liu, 2024. "How to Leverage Digital Sustainability Orientation to Promote Environmentally Sustainable Practices of Manufacturing Enterprises in China," Sustainability, MDPI, vol. 16(12), pages 1-20, June.
  4. Tingqian Pu, 2025. "How Digital Transformation Shapes Corporate R&D Expenditure: An Exploration of Multidimensional Perspectives and Innovation Consequences," SAGE Open, , vol. 15(3), pages 21582440251, July.
  5. Larissa Pinon de Carvalho & Thiago Poleto & Camila Carvalho Ramos & Fernando de Assis Rodrigues & Victor Diogho Heuer de Carvalho & Thyago Celso Cavalcante Nepomuceno, 2023. "Predictors of Digital Competence of Public University Employees and the Impact on Innovative Work Behavior," Administrative Sciences, MDPI, vol. 13(5), pages 1-25, May.
  6. Wondwosen Tilahun Bekele & Aschalew Degoma Durie & Abiot Tsegaye Kibret, 2025. "Unveiling the Power of Non-Technological Innovation Capability: Bridging Conventional and Emerging Strategic Orientations to Firm Performance—A SEM Analysis," SAGE Open, , vol. 15(4), pages 21582440251, November.
  7. Chotia, Varun & Cheng, Yue & Agarwal, Reeti & Vishnoi, Sushant Kumar, 2024. "AI-enabled Green Business Strategy: Path to carbon neutrality via environmental performance and green process innovation," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
  8. Di Zhu & Xiao Zhang & Jie Wang, 2025. "Digital orientation and analyst recommendations: Evidence from China," Asia Pacific Journal of Management, Springer, vol. 42(3), pages 1683-1716, September.
  9. Zhong, Xi & Zhang, Yanfeng, 2025. "Digital transformation speed and firms’ ambidextrous green innovation: Do employee stock ownership and education levels matter?," Technology in Society, Elsevier, vol. 83(C).
  10. Soetan, T. A. & Dogo, B. E. & Ejoor, T, 2026. "The Effect of Strategic Orientation Dimensions on Market Share of Selected SMEs in Lagos State, Nigeria," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 10(14), pages 1099-1109, January.
  11. Dan Zhou & Marko Kohtamäki & Xuerong Peng & Xiaolei Kong, 2025. "How digital orientation impacts service innovation in hotels: The role of digital capabilities and government support," Tourism Economics, , vol. 31(2), pages 221-244, March.
  12. Zhang, Pan & Wang, Shihong & Li, Boying, 2025. "Harnessing government digital attention: Reducing carbon emissions through the pathways of digitalization," Structural Change and Economic Dynamics, Elsevier, vol. 74(C), pages 1008-1019.
  13. Li, Zhongshun & Xie, Weihong & Wang, Zhong & Wang, Yongjian & Huang, Danyu, 2023. "Antecedent configurations and performance of business models of intelligent manufacturing enterprises," Technological Forecasting and Social Change, Elsevier, vol. 193(C).
  14. Meng, Tao & Li, Qi & He, Chang & Dong, Zheng, 2025. "Research on the configuration path of manufacturing enterprises' digital servitization transformation," International Review of Economics & Finance, Elsevier, vol. 98(C).
  15. Bhandari, Krishna Raj & Zámborský, Peter & Ranta, Mikko & Salo, Jari, 2023. "Digitalization, internationalization, and firm performance: A resource-orchestration perspective on new OLI advantages," International Business Review, Elsevier, vol. 32(4).
  16. Rayenda Khresna Brahmana & Doddy Setiawan & Maria Kontesa, 2022. "The blame game: COVID-19 crisis and financial performance," SN Business & Economics, Springer, vol. 2(11), pages 1-20, November.
  17. Ma, Dechao & Wu, Weiwei, 2024. "Does artificial intelligence drive technology convergence? Evidence from Chinese manufacturing companies," Technology in Society, Elsevier, vol. 79(C).
  18. Maseda, Amaia & Iturralde, Txomin & Arzubiaga, Unai, 2025. "Unpacking the role of entrepreneurial orientation in the digital transformation of family SMEs: The importance of leadership structure and generational involvement," Technological Forecasting and Social Change, Elsevier, vol. 219(C).
  19. Xu, Meng & Yang, Zhonghai & Lin, Yu-En & Li, Gaobo, 2024. "Maturity mismatched investment, digital financial inclusion, and digital orientation: Evidence from China," International Review of Financial Analysis, Elsevier, vol. 91(C).
  20. Xiu-e Zhang & Wei Wang & Xinyu Teng & Liu Yang, 2025. "RETRACTED ARTICLE: Navigating Competitive Intensity: The Role of Digital Orientation in SMEs’ Green Innovations," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(1), pages 2880-2908, March.
  21. Jing Xiao & Yan Zhou & Ping Zeng, 2024. "How does green strategy orientation promote substantive green innovation? Evidence from Chinese manufacturing enterprises," Economic Change and Restructuring, Springer, vol. 57(6), pages 1-31, December.
  22. Antenozio, Ludovica & Marques, Pilar & Bikfalvi, Andrea, 2026. "Digital orientation and performance in innovative SMEs: exploring the (curvi)linear effects," Technovation, Elsevier, vol. 151(C).
  23. Hoorsana Damavandi & Feng Mai & Vivek Astvansh, 2025. "A new technique for measuring a firm’s marketing emphasis," Marketing Letters, Springer, vol. 36(4), pages 823-837, December.
  24. Ahmad Alaassar & Anne-Laure Mention & Kateryna Kryzhanivska, 2026. "Digital innovation: a bibliometric review and research agenda," Review of Managerial Science, Springer, vol. 20(1), pages 331-377, January.
  25. Murtaza Hussain & Shaohua Yang & Umer Sahil Maqsood & R. M. Ammar Zahid, 2024. "Tapping into the green potential: The power of artificial intelligence adoption in corporate green innovation drive," Business Strategy and the Environment, Wiley Blackwell, vol. 33(5), pages 4375-4396, July.
  26. Kessler, Alexander & Frank, Hermann & Fuetsch, Elena, 2025. "Conceptualizing digitalization orientation as a strategic posture – How to boost the impact of digital technologies in businesses: A qualitative good practices approach," Technological Forecasting and Social Change, Elsevier, vol. 213(C).
  27. Manjunath, Chandana & Padigar, Manjunath & Pedada, Kiran, 2024. "The role of digital orientation and strategic emphasis in creating brand competitiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  28. Kevin Escoz Barragan & Felix Simon Rudolf Becker, 2025. "Keeping pace with the digital transformation — exploring the digital orientation of SMEs," Small Business Economics, Springer, vol. 64(3), pages 1361-1385, March.
  29. Corvello, Vincenzo & Belas, Jaroslav & Giglio, Carlo & Iazzolino, Gianpaolo & Troise, Ciro, 2023. "The impact of business owners’ individual characteristics on patenting in the context of digital innovation," Journal of Business Research, Elsevier, vol. 155(PA).
  30. Chaolin Lyu & Hanghang Dong & Pengyu Wan & Jingyu Liu, 2025. "Ambidextrous Learning and Green Competitiveness of Manufacturing Enterprises: The Role of Green Value Co‐Creation and Green Strategic Orientation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 32(5), pages 7161-7179, September.
  31. Xi Zhong & Ge Ren, 2025. "Digitalization and firms’ innovation efficiency: Do corporate social responsibility and irresponsibility matter?," The Journal of Technology Transfer, Springer, vol. 50(3), pages 856-888, June.
  32. Zeng, Bing & Chotia, Varun & Ghosh, Vinit & Cheng, Jiyang, 2025. "Digital antecedents and mechanisms towards sustainable digital innovation ecosystems: examining the role of circular supply chain resilience," Technological Forecasting and Social Change, Elsevier, vol. 218(C).
  33. Kotiranta, Annu & Puumalainen, Kaisu & Sjögren, Helena & Dana, Léo-Paul, 2024. "Digitalization as a growth driver for social enterprises," Technological Forecasting and Social Change, Elsevier, vol. 209(C).
  34. He, Kai & Bouncken, Ricarda B. & Kiani, Ataullah & Kraus, Sascha, 2024. "The role of strategic orientations for digital innovation: When entrepreneurship meets sustainability," Technological Forecasting and Social Change, Elsevier, vol. 205(C).
  35. Wassim J. Aloulou & Amin K. Alsadi & Faouzi M. Ayadi & Thamir H. Alaskar, 2024. "Exploring the Effects of Entrepreneurial and Digital Orientations on the Competitive Advantage of Saudi Firms: Is Strategic Agility the Missing Link?," Administrative Sciences, MDPI, vol. 14(11), pages 1-23, November.
  36. Drechsler, Katharina & Müller, Sebastian & Wagner, Heinz-Theo, 2025. "The “digital” premium: Why does digitalization drive stock returns?," Journal of Economic Dynamics and Control, Elsevier, vol. 181(C).
  37. Raghu Nandan Chawla & Praveen Goyal & Deepak Kumar Saxena, 2023. "The role of CIO in digital transformation: an exploratory study," Information Systems and e-Business Management, Springer, vol. 21(4), pages 797-835, December.
  38. Maqsood, Umer Sahil & Li, Qian & Younas, Muhammad Waleed & Amjad, Fiza, 2026. "Corporate strategic digital orientation and stock price crash risk: evidence from firm life cycle stages," Journal of Business Research, Elsevier, vol. 206(C).
  39. Xiu-e Zhang & Wei Wang & Liu Yang & Yongbo Yu & Taochan Zhu & Xinyu Teng, 2025. "Does Digital Orientation Improve the Sustainable Performance of Agricultural Enterprises in China?," SAGE Open, , vol. 15(2), pages 21582440251, April.
  40. Ammirato, Salvatore & Felicetti, Alberto Michele & Bigliardi, Barbara & Kraus, Sascha, 2026. "Proactive resilience in the face of black swan events: The power of organisational learning and digital orientation in digital entrepreneurship," Technovation, Elsevier, vol. 149(C).
  41. Zhong‐hai Yang & Meng Xu & Xue Xiu & Gao‐bo Li, 2025. "TMT's technical orientation and ambidextrous innovation capability in digital transformation age," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 46(4), pages 1934-1955, June.
  42. Pooria Jafari & Amy Looy, 2025. "Developing a decision tree to improve a maturity model’s usability: an example for digital work maturity," Information Systems and e-Business Management, Springer, vol. 23(2), pages 539-576, June.
  43. Zheng, Panpan & Li, Zhen & Zhuang, Ziyin, 2024. "The impact of COVID-19 on corporate digital innovation in China: A study based on the DDD model," Finance Research Letters, Elsevier, vol. 59(C).
  44. Daniela Ioniță & Ion Alexandru Olteanu, 2023. "SME and digital transformation: a dream too far?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 7-16, April.
  45. Chen, Jiangtao & Cai, Wenyu & Luo, Jiamei & Mao, Hongyi, 2025. "How does digital trust boost open innovation? Evidence from a mixed approach," Technological Forecasting and Social Change, Elsevier, vol. 212(C).
  46. Ricarda B. Bouncken & Sascha Kraus, 2025. "Strategic pragmatism orientation: a framework for navigating recurring crises and the ‘zeitenwende’ with stability and agility," Review of Managerial Science, Springer, vol. 19(7), pages 1929-1947, July.
  47. Wang, Shusheng & Yan, Yan & Li, Haitong & Wang, Baolin, 2024. "Whom you know matters: Network structure, industrial environment and digital orientation," Technological Forecasting and Social Change, Elsevier, vol. 206(C).
  48. Xiaoyong Zheng, 2024. "The Impact of Digital Orientation on New Product Development Performance: Does Knowledge Intensity Matter?," Sustainability, MDPI, vol. 16(8), pages 1-27, April.
  49. Andreas Kallmuenzer & Alexey Mikhaylov & Mihaela Chelaru & Wojciech Czakon, 2025. "Adoption and performance outcome of digitalization in small and medium-sized enterprises," Review of Managerial Science, Springer, vol. 19(7), pages 2011-2038, July.
  50. Shan Zhu & Jiuyu Dong, 2025. "The Influence of Foreign Ownership on Firm’s Digital Orientation: Evidence from China," Management International Review, Springer, vol. 65(4), pages 673-698, August.
  51. Greavu-Şerban, Valerică & Gheorghiu, Alexandra & Ungureanu, Cosmin, 2025. "A multidimensional perspective of digitization in Romanian public institutions," World Development, Elsevier, vol. 191(C).
  52. Bastian Kindermann & Corinna Vera Hedwig Schmidt & Jeldrik Pulm & Steffen Strese, 2023. "The Double-Edged Sword of Entrepreneurial Orientation: A Configurational Perspective on Failure in Newly Public Firms," Entrepreneurship Theory and Practice, , vol. 47(5), pages 1816-1842, September.
  53. Kindermann, Bastian & Vera Hedwig Schmidt, Corinna & Fengel, Florian & Strese, Steffen, 2024. "Expanding the boundaries of digital orientation research: Scale development and validation," Journal of Business Research, Elsevier, vol. 185(C).
  54. Yan He & Zhaoshu Liu & Min-Jae Lee, 2024. "Navigating Sustainable Value Creation Through Digital Leadership Under Institutional Pressures: The Moderating Role of Environmental Turbulence," Sustainability, MDPI, vol. 16(21), pages 1-16, October.
  55. Crespo, Nuno Fernandes & Crespo, Cátia Fernandes & Silva, Graça Miranda & Nicola, Maura Bedin, 2023. "Innovation in times of crisis: The relevance of digitalization and early internationalization strategies," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
  56. Bendig, David & Schulz, Colin & Theis, Lukas & Raff, Stefan, 2023. "Digital orientation and environmental performance in times of technological change," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
  57. Karam Zaki & Abrar Alhomaid & Ashraf Ghareb & Hany Shared & Alaa Raslan & Gamal S. A. Khalifa & Ahmed K. Elnagar, 2025. "Digital Synergy and Strategic Vision: Unlocking Sustainability-Oriented Innovation in Saudi SMEs," Administrative Sciences, MDPI, vol. 15(2), pages 1-23, February.
  58. Li, Ganglei & Shao, Yunfei, 2023. "How do top management team characteristics affect digital orientation? Exploring the internal driving forces of firm digitalization," Technology in Society, Elsevier, vol. 74(C).
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