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Does Digital Orientation Improve the Sustainable Performance of Agricultural Enterprises in China?

Author

Listed:
  • Xiu-e Zhang
  • Wei Wang
  • Liu Yang
  • Yongbo Yu
  • Taochan Zhu
  • Xinyu Teng

Abstract

With the rapid growth of the digital economy and the increasing importance of sustainable development, digital orientation (DO) plays a vital role, as does green absorptive capacity (GAC) and sustainable business model innovation (SBMI). This study is the first to explore the internal mechanism of DO affecting the sustainable performance of agricultural enterprises through GAC and SBMI. Using data collected from 267 agricultural enterprises in China, the validity of the conceptual model was tested using hierarchical regression analysis. The research results show that DO has a positive impact on the sustainable performance of agricultural enterprises. Furthermore, DO indirectly affects the sustainable performance of agricultural enterprises through the mediating and chain mediating effects of GAC and SBMI. This study contributes to the existing research on the sustainable performance of agricultural enterprises by highlighting the significance of DO and validating the crucial mediating roles played by GAC and SBMI. The findings of this study offer valuable theoretical insights into promoting sustainable development of agricultural enterprises and addressing the environmental challenges associated with their growth. JEL codes : M1; M13; M14; Q56

Suggested Citation

  • Xiu-e Zhang & Wei Wang & Liu Yang & Yongbo Yu & Taochan Zhu & Xinyu Teng, 2025. "Does Digital Orientation Improve the Sustainable Performance of Agricultural Enterprises in China?," SAGE Open, , vol. 15(2), pages 21582440251, April.
    • Handle: RePEc:sae:sagope:v:15:y:2025:i:2:p:21582440251329963
    DOI: 10.1177/21582440251329963
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    More about this item

    Keywords

    digital orientation; green absorptive capacity; sustainable business model innovation; enterprise sustainable performance; agricultural enterprise;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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