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What Makes Them Click: Empirical Analysis of Consumer Demand for Search Advertising

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Cited by:

  1. Fourberg, Niklas & Tas, Serpil & Wiewiorra, Lukas, 2022. "My Browser is not a Billboard: Experimental Evidence on Ad-blocking Adoption and Users' Acquisition of Information," 31st European Regional ITS Conference, Gothenburg 2022: Reining in Digital Platforms? Challenging monopolies, promoting competition and developing regulatory regimes 265628, International Telecommunications Society (ITS).
  2. Alaoui, Larbi & Germano, Fabrizio, 2020. "Time scarcity and the market for news," Journal of Economic Behavior & Organization, Elsevier, vol. 174(C), pages 173-195.
  3. Francesco Decarolis & Gabriele Rovigatti, 2021. "From Mad Men to Maths Men: Concentration and Buyer Power in Online Advertising," American Economic Review, American Economic Association, vol. 111(10), pages 3299-3327, October.
  4. Mark Armstrong, 2017. "Ordered Consumer Search," Journal of the European Economic Association, European Economic Association, vol. 15(5), pages 989-1024.
  5. Shijie Lu & Yi Zhu & Anthony Dukes, 2015. "Position Auctions with Budget Constraints: Implications for Advertisers and Publishers," Marketing Science, INFORMS, vol. 34(6), pages 897-905, November.
  6. Ashish Agarwal & Tridas Mukhopadhyay, 2016. "The Impact of Competing Ads on Click Performance in Sponsored Search," Information Systems Research, INFORMS, vol. 27(3), pages 538-557.
  7. Ashish Agarwal & Kartik Hosanagar & Michael D. Smith, 2015. "Do Organic Results Help or Hurt Sponsored Search Performance?," Information Systems Research, INFORMS, vol. 26(4), pages 695-713, December.
  8. Haoyan Sun & Ming Fan & Yong Tan, 2020. "An Empirical Analysis of Seller Advertising Strategies in an Online Marketplace," Information Systems Research, INFORMS, vol. 31(1), pages 37-56, March.
  9. Francesco Decarolis & Maris Goldmanis & Antonio Penta & Ksenia Shakhgildyan, 2023. "Bid Coordination in Sponsored Search Auctions: Detection Methodology and Empirical Analysis," Journal of Industrial Economics, Wiley Blackwell, vol. 71(2), pages 570-592, June.
  10. Omid Rafieian, 2023. "Optimizing User Engagement Through Adaptive Ad Sequencing," Marketing Science, INFORMS, vol. 42(5), pages 910-933, September.
  11. Navdeep S. Sahni & Charles Zhang, 2024. "Are consumers averse to sponsored messages? The role of search advertising in information discovery," Quantitative Marketing and Economics (QME), Springer, vol. 22(1), pages 63-114, March.
  12. Andrey Simonov & Shawndra Hill, 2021. "Competitive Advertising on Brand Search: Traffic Stealing and Click Quality," Marketing Science, INFORMS, vol. 40(5), pages 923-945, September.
  13. Mahsa Derakhshan & Negin Golrezaei & Vahideh Manshadi & Vahab Mirrokni, 2022. "Product Ranking on Online Platforms," Management Science, INFORMS, vol. 68(6), pages 4024-4041, June.
  14. Jia Liu & Olivier Toubia, 2020. "Search query formation by strategic consumers," Quantitative Marketing and Economics (QME), Springer, vol. 18(2), pages 155-194, June.
  15. Liang, Yitian (Sky) & Chen, Xinlei (Jack) & Chen, Yuxin & Xiao, Ping & Zhang, Jinglong, 2024. "Mobile ad fraud: Empirical patterns in publisher and advertising campaign data," International Journal of Research in Marketing, Elsevier, vol. 41(2), pages 265-281.
  16. Siddharth Bhattacharya & Jing Gong & Sunil Wattal, 2022. "Competitive Poaching in Search Advertising: Two Randomized Field Experiments," Information Systems Research, INFORMS, vol. 33(2), pages 599-619, June.
  17. Patrick Hummel, 2018. "Hybrid mechanisms for Vickrey–Clarke–Groves and generalized second-price bids," International Journal of Game Theory, Springer;Game Theory Society, vol. 47(1), pages 331-350, March.
  18. Hana Choi & Carl F. Mela, 2019. "Monetizing Online Marketplaces," Marketing Science, INFORMS, vol. 38(6), pages 948-972, November.
  19. Ali Aouad & Danny Segev, 2021. "Display Optimization for Vertically Differentiated Locations Under Multinomial Logit Preferences," Management Science, INFORMS, vol. 67(6), pages 3519-3550, June.
  20. Rock, Rufus & Strauss, Ilan & O'Reilly, Tim & Mazzucato, Mariana, 2024. "Behind the clicks: Can Amazon allocate user attention as it pleases?," Information Economics and Policy, Elsevier, vol. 69(C).
  21. Christian Almer & Stefan Boes & Stephan Nüesch, 2017. "Adjustments in the housing market after an environmental shock: evidence from a large-scale change in aircraft noise exposure," Oxford Economic Papers, Oxford University Press, vol. 69(4), pages 918-938.
  22. Michael R. Baye & Babur De los Santos & Matthijs R. Wildenbeest, 2016. "Search Engine Optimization: What Drives Organic Traffic to Retail Sites?," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 25(1), pages 6-31, March.
  23. Santiago R. Balseiro & Antoine Désir, 2023. "Incentive-Compatible Assortment Optimization for Sponsored Products," Management Science, INFORMS, vol. 69(8), pages 4668-4684, August.
  24. Raluca M. Ursu, 2018. "The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions," Marketing Science, INFORMS, vol. 37(4), pages 530-552, August.
  25. Mengzhou Zhuang & Eric (Er) Fang & Jongkuk Lee & Xiaoling Li, 2021. "The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms," Information Systems Research, INFORMS, vol. 32(4), pages 1412-1430, December.
  26. Andrey Simonov & Chris Nosko & Justin M. Rao, 2018. "Competition and Crowd-Out for Brand Keywords in Sponsored Search," Marketing Science, INFORMS, vol. 37(2), pages 200-215, March.
  27. Przemys?aw Jeziorski & Sridhar Moorthy, 2018. "Advertiser Prominence Effects in Search Advertising," Management Science, INFORMS, vol. 64(3), pages 1365-1383, March.
  28. Bronnenberg, Bart & Dube, Jean-Pierre, 2016. "The Formation of Consumer Brand Preferences," CEPR Discussion Papers 11648, C.E.P.R. Discussion Papers.
  29. Harris, Mark N. & Novarese, Marco & Wilson, Chris M., 2022. "Being in the right place: A natural field experiment on the causes of position effects in individual choice," Journal of Economic Behavior & Organization, Elsevier, vol. 194(C), pages 24-40.
  30. Joseph Golden & John Joseph Horton, 2021. "The Effects of Search Advertising on Competitors: An Experiment Before a Merger," Management Science, INFORMS, vol. 67(1), pages 342-362, January.
  31. Leon Yang Chu & Hamid Nazerzadeh & Heng Zhang, 2020. "Position Ranking and Auctions for Online Marketplaces," Management Science, INFORMS, vol. 66(8), pages 3617-3634, August.
  32. Pengfei Liu, 2021. "Balancing Cost Effectiveness and Incentive Properties in Conservation Auctions: Experimental Evidence from Three Multi-award Reverse Auction Mechanisms," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 78(3), pages 417-451, March.
  33. Alison Watts, 2021. "Fairness and Efficiency in Online Advertising Mechanisms," Games, MDPI, vol. 12(2), pages 1-11, April.
  34. Che, Yeon-Koo & Choi, Syngjoo & Kim, Jinwoo, 2017. "An experimental study of sponsored-search auctions," Games and Economic Behavior, Elsevier, vol. 102(C), pages 20-43.
  35. Davydov, D. & Izmalkov, S. & Smirnov, A., 2015. "Sponsored-Search Auctions: Empirical and Experimental Works," Journal of the New Economic Association, New Economic Association, vol. 28(4), pages 56-73.
  36. Amin Sayedi & Kinshuk Jerath & Marjan Baghaie, 2018. "Exclusive Placement in Online Advertising," Marketing Science, INFORMS, vol. 37(6), pages 970-986, November.
  37. Pavan, Alessandro & Fershtman, Daniel, 2020. "Sequential Learning with Endogenous Consideration Sets," CEPR Discussion Papers 15018, C.E.P.R. Discussion Papers.
  38. Chalil, Tengku Munawar & Dahana, Wirawan Dony & Baumann, Chris, 2020. "How do search ads induce and accelerate conversion? The moderating role of transaction experience and organizational type," Journal of Business Research, Elsevier, vol. 116(C), pages 324-336.
  39. Bart J. Bronnenberg & Jean-Pierre H. Dubé, 2016. "The Formation of Consumer Brand Preferences," NBER Working Papers 22691, National Bureau of Economic Research, Inc.
  40. Fourberg, Niklas & Taş, Serpil & Wiewiorra, Lukas, 2021. "My browser is not a billboard: Experimental evidence on ad-blocking adoption and users' acquisition of information," WIK Working Papers 1, WIK Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste GmbH, Bad Honnef.
  41. Rafael P. Greminger, 2022. "Trade-Offs Between Ranking Objectives: Reduced-Form Evidence and Structural Estimation," Papers 2210.16408, arXiv.org, revised Feb 2025.
  42. Pallavi Pal, 2023. "Sponsored Search Auction and the Revenue- Maximizing Number of Ads per Page," CESifo Working Paper Series 10299, CESifo.
  43. Yan, Haomin, 2021. "Position auctions with multi-unit demands," Games and Economic Behavior, Elsevier, vol. 127(C), pages 179-193.
  44. Ying‐Ju Chen, 2021. "Optimal Design of Revenue‐Maximizing Position Auctions with Consumer Search," Production and Operations Management, Production and Operations Management Society, vol. 30(9), pages 3297-3316, September.
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