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One best way oder Varietät? Strategischer und organisatorischer Wandel von Großunternehmen im Prozess der Internationalisierung

  • Beyer, Jürgen
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    Bestimmte Organisationsmuster und strategische Orientierungen von Unternehmen werden unter den neuen Rahmenbedingungen einer globalisierten Weltökonomie als nicht mehr zeitgemäß angesehen. Entwickelt sich im Prozess der Internationalisierung demnach ein einheitlicher Unternehmenstypus, der sich unter den neuen Kontextbedingungen als besonders geeignet herausstellt und verbreitet? Die Analyse der strategischen und organisatorischen Entwicklung deutscher Großunternehmen im Zeitraum seit 1986 spricht gegen diese Annahme. Es zeigt sich zwar, dass sich das strategische Optionsfeld durch die weit gehende Verdrängung einer auf den nationalen Raum begrenzten Strategie und der exportorientierten Internationalisierungsvariante verengt hat. Da aber gleichzeitig der ehemals gegebene Zusammenhang zwischen Strategie und Struktur geschwunden ist, kann auf organisatorischer Ebene keine Konvergenz festgestellt werden. Die Internationalisierung der Unternehmen begünstigt demnach weder die Ausbildung bestimmter formaler Organisationsstrukturen (wie z.B. die Matrixorganisation) noch befördert sie hinsichtlich der Koordinierung der Betriebseinheiten einheitlich eine De- oder Re-Zentralisierung der Unternehmen.

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    Paper provided by Max Planck Institute for the Study of Societies in its series MPIfG Discussion Paper with number 01/2.

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    Date of creation: 2001
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    Handle: RePEc:zbw:mpifgd:012
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    1. Lenn Gomes & Kannan Ramaswamy, 1999. "An Empirical Examination of the Form of the Relationship Between Multinationality and Performance," Journal of International Business Studies, Palgrave Macmillan, vol. 30(1), pages 173-187, March.
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    3. John Dunning, 1981. "Explaining the international direct investment position of countries: Towards a dynamic or developmental approach," Review of World Economics (Weltwirtschaftliches Archiv), Springer, vol. 117(1), pages 30-64, March.
    4. Wolfgang HÄRDLE & J. MARRON & L. YANG, 1996. "Discussion," SFB 373 Discussion Papers 1996,65, Humboldt University of Berlin, Interdisciplinary Research Project 373: Quantification and Simulation of Economic Processes.
    5. Vernon, Raymond, 1979. "The Product Cycle Hypothesis in a New International Environment," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 41(4), pages 255-67, November.
    6. Markusen, James R. & Venables, Anthony J, 1996. "The Theory of Endowment, Intra-Industry and Multinational Trade," CEPR Discussion Papers 1341, C.E.P.R. Discussion Papers.
    7. Naschold, Frieder & Jürgens, Ulrich & Lippert, Inge & Renneke, Leo, 1999. "Vom chandlerianischen Unternehmensmodell zum Wintelismus: Ausgangsüberlegungen für ein Projektvorhaben über veränderte Governanceformen in der internationalen InfoCom und Automobilindustrie," Discussion Papers, Research Unit: Regulation of Work FS II 99-204, Social Science Research Center Berlin (WZB).
    8. Thomas W Malnight, 1996. "The Transition from Decentralized to Network-Based MNC Structures: An Evolutionary Perspective," Journal of International Business Studies, Palgrave Macmillan, vol. 27(1), pages 43-65, March.
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