Evidence on the Value of Strategic Planning in Marketing: How Much Planning Should a Marketing Planner Plan?
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- Armstrong, J. Scott & Reibstein, David J., 1985. "Evidence on the Value of Strategic Planning in Marketing: How Much Planning Should a Marketing Planner Plan?," MPRA Paper 81680, University Library of Munich, Germany.
References listed on IDEAS
- Armstrong, J. Scott, 1983.
"Strategic Planning and Forecasting Fundamentals,"
MPRA Paper
81682, University Library of Munich, Germany.
- JS Armstrong, 2005. "Strategic Planning And Forecasting Fundamentals," General Economics and Teaching 0502066, University Library of Munich, Germany.
- J. Scott Armstrong, 1982.
"The value of formal planning for strategic decisions: Review of empirical research,"
Strategic Management Journal, Wiley Blackwell, vol. 3(3), pages 197-211, July.
- Armstrong, J. Scott, 1982. "The value of formal planning for strategic decisions: review of empirical research," MPRA Paper 81683, University Library of Munich, Germany.
- Paul C. Nutt, 1977. "An Experimental Comparison of the Effectiveness of Three Planning Methods," Management Science, INFORMS, vol. 23(5), pages 499-511, January.
- Wilson, Ian H. & George, William R. & Solomon, Paul J., 1978. "The practice of business : Strategic planning for marketers," Business Horizons, Elsevier, vol. 21(6), pages 65-73, December.
- J. Scott Armstrong, 1986.
"The value of formal planning for strategic decisions: Reply,"
Strategic Management Journal, Wiley Blackwell, vol. 7(2), pages 183-185, March.
- JS Armstrong, 2005. "The Value of Formal Planning for Strategic Decisions: A Reply," General Economics and Teaching 0502065, University Library of Munich, Germany.
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Cited by:
- J. Scott Armstrong, 1986.
"The value of formal planning for strategic decisions: Reply,"
Strategic Management Journal, Wiley Blackwell, vol. 7(2), pages 183-185, March.
- JS Armstrong, 2005. "The Value of Formal Planning for Strategic Decisions: A Reply," General Economics and Teaching 0502065, University Library of Munich, Germany.
- Saari Ahmad & Noraini Othman, 2013. "Strategic Planning, Issues, Prospects and the Future of the Malaysian Herbal Industry," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 3(4), pages 91-102, October.
- J. Scott Armstrong & Philippe Jacquart, 2013. "The Ombudsman: Is the Evidence Sufficient to Take Action on Executive Pay? Reply to Commentators," Interfaces, INFORMS, vol. 43(6), pages 602-604, December.
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More about this item
Keywords
strategic planning; marketing;JEL classification:
- A - General Economics and Teaching
NEP fields
This paper has been announced in the following NEP Reports:- NEP-BEC-2004-12-20 (Business Economics)
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