The Value of Formal Planning for Strategic Decisions: A Reply
In Armstrong (1982a), I examined alternative explanations to the empirical findings that supported the use of formal planning. In considering the possibility that researcher bias might lead to such results, I used Terpstra’s (1981) evaluation scheme. Based on this test, poor methodology did not seem responsible for the conclusions on the value of formal planning.
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- JS Armstrong & David J. Reibstein, 2004. "Evidence on the Value of Strategic Planning in Marketing: How Much Planning Should a Marketing Planner Plan?," General Economics and Teaching 0412034, EconWPA.
- JS Armstrong, 2005. "Research on Scientific Journals: Implications for Editors and Authors," General Economics and Teaching 0502059, EconWPA.
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