Hypotheses in Marketing Science: Literature Review and Publication Audit
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References listed on IDEAS
- Deirdre N. McCloskey & Stephen T. Ziliak, 1996. "The Standard Error of Regressions," Journal of Economic Literature, American Economic Association, vol. 34(1), pages 97-114, March.
- Wells, William D, 1993. " Discovery-Oriented Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 19(4), pages 489-504, March.
- Robert Goldfarb, 1995. "The economist-as-audience needs a methodology of plausible inference," Journal of Economic Methodology, Taylor & Francis Journals, vol. 2(2), pages 201-222.
- Koehler, Jonathan J., 1993. "The Influence of Prior Beliefs on Scientific Judgments of Evidence Quality," Organizational Behavior and Human Decision Processes, Elsevier, vol. 56(1), pages 28-55, October.
- Ian I. Mitroff, 1972. "The Myth of Objectivity OR Why Science Needs a New Psychology of Science," Management Science, INFORMS, vol. 18(10), pages 613-618, June.
- Raymond Hubbard & JS Armstrong, 2005. "Replications and Extensions in Marketing – Rarely Published But Quite Contrary," General Economics and Teaching 0502051, University Library of Munich, Germany.
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Keywordsmarketing; marketing research; marketing science;
- A - General Economics and Teaching
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2004-12-12 (All new papers)
- NEP-BEC-2004-12-12 (Business Economics)
- NEP-HIS-2004-12-12 (Business, Economic & Financial History)
- NEP-HPE-2004-12-12 (History & Philosophy of Economics)
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