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Do pirates play fair? Ethical judgment of unauthorized sports broadcasts

Author

Listed:
  • Michał Krawczyk

    (Faculty of Economic Sciences, University of Warsaw)

  • Joanna Tyrowicz

    (Faculty of Economic Sciences, University of Warsaw; National Bank of Poland)

  • Anna Kukla-Gryz

    (Faculty of Economic Sciences, University of Warsaw)

  • Wojciech Hardy

    (Faculty of Economic Sciences, University of Warsaw)

Abstract

Ethical norms on the Internet are believed to be more permissive than in the ‘real’ world and this belief often serves as an explanation for the prevalence of the so-called digital “piracy”. In this study we provide evidence from a vignette experiment that contradicts this claim. Analyzing the case of sports broadcast, we compare explicitly the ethical judgment of legal and illegal sharing in the offline and online context. We find that the norms concerning legality, availability of alternatives and deriving material benefits from sharing content do not differ substantially between the virtual and real worlds. We also test explicitly for the role of legal awareness and find that emphasizing what is prohibited (copyright infringement) is less effective than focusing on what is permitted (fair use) in reducing the disparity between legal and ethical norms.

Suggested Citation

  • Michał Krawczyk & Joanna Tyrowicz & Anna Kukla-Gryz & Wojciech Hardy, 2015. "Do pirates play fair? Ethical judgment of unauthorized sports broadcasts," Working Papers 2015-15, Faculty of Economic Sciences, University of Warsaw.
    • Handle: RePEc:war:wpaper:2015-15
    as

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    File URL: http://www.wne.uw.edu.pl/index.php/download_file/1658/
    File Function: First version, 2015
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    References listed on IDEAS

    as
    1. Gneezy, Uri & Rustichini, Aldo, 2000. "A Fine is a Price," The Journal of Legal Studies, University of Chicago Press, vol. 29(1), pages 1-17, January.
    2. Galbiati, Roberto & Schlag, Karl H. & van der Weele, Joël J., 2013. "Sanctions that signal: An experiment," Journal of Economic Behavior & Organization, Elsevier, vol. 94(C), pages 34-51.
    3. Krawczyk, Michał & Tyrowicz, Joanna & Kukla-Gryz, Anna & Hardy, Wojciech, 2015. "“Piracy is not theft!” Is it just students who think so?," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 54(C), pages 32-39.
    4. Cox, Joe & Collins, Alan, 2014. "Sailing in the same ship? Differences in factors motivating piracy of music and movie content," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 50(C), pages 70-76.
    5. repec:hal:spmain:info:hdl:2441/7o52iohb7k6srk09o0ks2e12i is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Internet piracy; file sharing; fair use; legal awareness; copynorms; vignette experiment;
    All these keywords.

    JEL classification:

    • K42 - Law and Economics - - Legal Procedure, the Legal System, and Illegal Behavior - - - Illegal Behavior and the Enforcement of Law
    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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