IDEAS home Printed from https://ideas.repec.org/p/upf/upfgen/1913.html
   My bibliography  Save this paper

Random preference model

Author

Listed:

Abstract

We introduce the Random Preference Model (RPM), a non-parametric and flexible discrete choice model. RPM is a rank-based stochastic choice model where choice options have multi-attribute representations. It takes preference orderings as the main primitive and models choices directly based on a distribution over partial or complete preference orderings over a finite set of alternatives. This enables it to capture context-dependent behaviors while maintaining adherence to the regularity axiom. In its output, it provides a full distribution over the entire preference parameter space, accounting for inferential uncertainty due to limited data. Each ranking is associated with a subspace of utility functions and assigned a probability mass based on the expected log-likelihood of those functions in explaining the observed choices. We propose a two-stage estimation method that separates the estimation of ranking-level probabilities from the inference of preference parameters variation for a given ranking, employing Monte Carlo integration with subspace-based sampling. To address the factorial complexity of the ranking space, we introduce scalable approximation strategies: restricting the support of RPM to a randomly sampled or orthogonal basis subset of rankings and using partial permutations (top-k lists). We demonstrate that RPM can effectively recover underlying preferences, even in the presence of data inconsistencies. The experimental evaluation based on real data confirms RPM variants consistently outperform multinomial logit (MNL) in both in-sample fit and holdout predictions across different training sizes, with support-restricted and basis-based variants achieving the best results under data scarcity. Overall, our findings demonstrate RPM’s flexibility, robustness, and practical relevance for both predictive and explanatory modeling.

Suggested Citation

  • Mohammad Ghaderi & Kamel Jedidi & Miłosz Kadziński & Bas Donkers, 2025. "Random preference model," Economics Working Papers 1913, Department of Economics and Business, Universitat Pompeu Fabra.
  • Handle: RePEc:upf:upfgen:1913
    as

    Download full text from publisher

    File URL: https://econ-papers.upf.edu/papers/1913.pdf
    File Function: Whole Paper
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ali Aouad & Vivek Farias & Retsef Levi, 2021. "Assortment Optimization Under Consider-Then-Choose Choice Models," Management Science, INFORMS, vol. 67(6), pages 3368-3386, June.
    2. Antoine Désir & Vineet Goyal & Bo Jiang & Tian Xie & Jiawei Zhang, 2024. "Robust Assortment Optimization Under the Markov Chain Choice Model," Operations Research, INFORMS, vol. 72(4), pages 1595-1614, July.
    3. Han Bleichrodt & Jose Luis Pinto, 2000. "A Parameter-Free Elicitation of the Probability Weighting Function in Medical Decision Analysis," Management Science, INFORMS, vol. 46(11), pages 1485-1496, November.
    4. Guillermo Gallego & Richard Ratliff & Sergey Shebalov, 2015. "A General Attraction Model and Sales-Based Linear Program for Network Revenue Management Under Customer Choice," Operations Research, INFORMS, vol. 63(1), pages 212-232, February.
    5. Katherine Baldiga & Jerry Green, 2013. "Assent-maximizing social choice," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 40(2), pages 439-460, February.
    6. Esther W. de Bekker‐Grob & Mandy Ryan & Karen Gerard, 2012. "Discrete choice experiments in health economics: a review of the literature," Health Economics, John Wiley & Sons, Ltd., vol. 21(2), pages 145-172, February.
    7. Garrett van Ryzin & Gustavo Vulcano, 2015. "A Market Discovery Algorithm to Estimate a General Class of Nonparametric Choice Models," Management Science, INFORMS, vol. 61(2), pages 281-300, February.
    8. Ariel Rubinstein, 2012. "Lecture Notes in Microeconomic Theory: The Economic Agent Second Edition," Economics Books, Princeton University Press, edition 2, number 9742.
    9. Aydın Alptekinoğlu & John H. Semple, 2016. "The Exponomial Choice Model: A New Alternative for Assortment and Price Optimization," Operations Research, INFORMS, vol. 64(1), pages 79-93, February.
    10. Kadziński, Miłosz & Ghaderi, Mohammad & Dąbrowski, Maciej, 2020. "Contingent preference disaggregation model for multiple criteria sorting problem," European Journal of Operational Research, Elsevier, vol. 281(2), pages 369-387.
    11. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521766555, January.
    12. Samuelson, William & Zeckhauser, Richard, 1988. "Status Quo Bias in Decision Making," Journal of Risk and Uncertainty, Springer, vol. 1(1), pages 7-59, March.
    13. Chunhua Wu & Koray Cosguner, 2020. "Profiting from the Decoy Effect: A Case Study of an Online Diamond Retailer," Marketing Science, INFORMS, vol. 39(5), pages 974-995, September.
    14. Marina Agranov & Pietro Ortoleva, 2017. "Stochastic Choice and Preferences for Randomization," Journal of Political Economy, University of Chicago Press, vol. 125(1), pages 40-68.
    15. Rajeev Kohli & Kamel Jedidi, 2017. "Relation Between EBA and Nested Logit Models," Operations Research, INFORMS, vol. 65(3), pages 621-634, June.
    16. V. Srinivasan & Allan Shocker, 1973. "Linear programming techniques for multidimensional analysis of preferences," Psychometrika, Springer;The Psychometric Society, vol. 38(3), pages 337-369, September.
    17. Jose Apesteguia & Miguel A. Ballester & Jay Lu, 2017. "Single‐Crossing Random Utility Models," Econometrica, Econometric Society, vol. 85, pages 661-674, March.
    18. Roy Allen & John Rehbeck, 2023. "Revealed stochastic choice with attributes," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 75(1), pages 91-112, January.
    19. Yicheng Bai & Jacob Feldman & Huseyin Topaloglu & Laura Wagner, 2024. "Assortment Optimization Under the Multinomial Logit Model with Utility-Based Rank Cutoffs," Operations Research, INFORMS, vol. 72(4), pages 1453-1474, July.
    20. Chambers,Christopher P. & Echenique,Federico, 2016. "Revealed Preference Theory," Cambridge Books, Cambridge University Press, number 9781107087804, November.
    21. Ghaderi, Mohammad & Kadziński, Miłosz, 2021. "Incorporating uncovered structural patterns in value functions construction," Omega, Elsevier, vol. 99(C).
    22. Barbera, Salvador & Pattanaik, Prasanta K, 1986. "Falmagne and the Rationalizability of Stochastic Choices in Terms of Random Orderings," Econometrica, Econometric Society, vol. 54(3), pages 707-715, May.
    23. Kadziński, MiŁosz & Greco, Salvatore & SŁowiński, Roman, 2012. "Extreme ranking analysis in robust ordinal regression," Omega, Elsevier, vol. 40(4), pages 488-501.
    24. Ali Aouad & Jacob Feldman & Danny Segev, 2023. "The Exponomial Choice Model for Assortment Optimization: An Alternative to the MNL Model?," Management Science, INFORMS, vol. 69(5), pages 2814-2832, May.
    25. Vivek F. Farias & Srikanth Jagabathula & Devavrat Shah, 2013. "A Nonparametric Approach to Modeling Choice with Limited Data," Management Science, INFORMS, vol. 59(2), pages 305-322, December.
    26. Mandy Ryan & Karen Gerard & Gillian Currie, 2012. "Using Discrete Choice Experiments in Health Economics," Chapters, in: Andrew M. Jones (ed.), The Elgar Companion to Health Economics, Second Edition, chapter 41, Edward Elgar Publishing.
    27. Bettman, James R & Luce, Mary Frances & Payne, John W, 1998. "Constructive Consumer Choice Processes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(3), pages 187-217, December.
    28. Rajeev Kohli & Kamel Jedidi, 2007. "Representation and Inference of Lexicographic Preference Models and Their Variants," Marketing Science, INFORMS, vol. 26(3), pages 380-399, 05-06.
    29. McFadden, Daniel, 1974. "The measurement of urban travel demand," Journal of Public Economics, Elsevier, vol. 3(4), pages 303-328, November.
    30. Turansick, Christopher, 2022. "Identification in the random utility model," Journal of Economic Theory, Elsevier, vol. 203(C).
    31. Bradley Sturt, 2025. "The Value of Robust Assortment Optimization Under Ranking-Based Choice Models," Management Science, INFORMS, vol. 71(5), pages 4246-4265, May.
    32. Jacob B. Feldman & Huseyin Topaloglu, 2017. "Revenue Management Under the Markov Chain Choice Model," Operations Research, INFORMS, vol. 65(5), pages 1322-1342, October.
    33. Fishburn, Peter C., 1992. "Induced binary probabilities and the linear ordering polytope: a status report," Mathematical Social Sciences, Elsevier, vol. 23(1), pages 67-80, February.
    34. Guiyun Feng & Xiaobo Li & Zizhuo Wang, 2017. "Technical Note—On the Relation Between Several Discrete Choice Models," Operations Research, INFORMS, vol. 65(6), pages 1516-1525, December.
    35. Huber, Joel & Payne, John W & Puto, Christopher, 1982. "Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(1), pages 90-98, June.
    36. Olivier Toubia & John Hauser & Rosanna Garcia, 2007. "Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application," Marketing Science, INFORMS, vol. 26(5), pages 596-610, 09-10.
    37. Dimitris Bertsimas & Velibor V. Mišić, 2019. "Exact First-Choice Product Line Optimization," Operations Research, INFORMS, vol. 67(3), pages 651-670, May.
    38. Ghaderi, Mohammad & Ruiz, Francisco & Agell, Núria, 2017. "A linear programming approach for learning non-monotonic additive value functions in multiple criteria decision aiding," European Journal of Operational Research, Elsevier, vol. 259(3), pages 1073-1084.
    39. Mohammed Abdellaoui, 2000. "Parameter-Free Elicitation of Utility and Probability Weighting Functions," Management Science, INFORMS, vol. 46(11), pages 1497-1512, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. repec:bge:wpaper:1502 is not listed on IDEAS
    2. Qi Feng & J. George Shanthikumar & Mengying Xue, 2022. "Consumer Choice Models and Estimation: A Review and Extension," Production and Operations Management, Production and Operations Management Society, vol. 31(2), pages 847-867, February.
    3. Strauss, Arne K. & Klein, Robert & Steinhardt, Claudius, 2018. "A review of choice-based revenue management: Theory and methods," European Journal of Operational Research, Elsevier, vol. 271(2), pages 375-387.
    4. Ghaderi, Mohammad & Kadziński, Miłosz, 2021. "Incorporating uncovered structural patterns in value functions construction," Omega, Elsevier, vol. 99(C).
    5. Yi-Chun Chen & Velibor V. Mišić, 2022. "Decision Forest: A Nonparametric Approach to Modeling Irrational Choice," Management Science, INFORMS, vol. 68(10), pages 7090-7111, October.
    6. Kameng Nip & Zhenbo Wang & Zizhuo Wang, 2021. "Assortment Optimization under a Single Transition Choice Model," Production and Operations Management, Production and Operations Management Society, vol. 30(7), pages 2122-2142, July.
    7. Fleckenstein, David & Klein, Robert & Steinhardt, Claudius, 2023. "Recent advances in integrating demand management and vehicle routing: A methodological review," European Journal of Operational Research, Elsevier, vol. 306(2), pages 499-518.
    8. Haghani, Milad & Bliemer, Michiel C.J. & Hensher, David A., 2021. "The landscape of econometric discrete choice modelling research," Journal of choice modelling, Elsevier, vol. 40(C).
    9. Gerardo Berbeglia & Agustín Garassino & Gustavo Vulcano, 2022. "A Comparative Empirical Study of Discrete Choice Models in Retail Operations," Management Science, INFORMS, vol. 68(6), pages 4005-4023, June.
    10. Sanjay Dominik Jena & Andrea Lodi & Claudio Sole, 2022. "On the Estimation of Discrete Choice Models to Capture Irrational Customer Behaviors," INFORMS Journal on Computing, INFORMS, vol. 34(3), pages 1606-1625, May.
    11. Oded Netzer & Olivier Toubia & Eric Bradlow & Ely Dahan & Theodoros Evgeniou & Fred Feinberg & Eleanor Feit & Sam Hui & Joseph Johnson & John Liechty & James Orlin & Vithala Rao, 2008. "Beyond conjoint analysis: Advances in preference measurement," Marketing Letters, Springer, vol. 19(3), pages 337-354, December.
    12. Nicolas Krucien & Amiram Gafni & Nathalie Pelletier‐Fleury, 2015. "Empirical Testing of the External Validity of a Discrete Choice Experiment to Determine Preferred Treatment Option: The Case of Sleep Apnea," Health Economics, John Wiley & Sons, Ltd., vol. 24(8), pages 951-965, August.
    13. Roy Allen & Paweł Dziewulski & John Rehbeck, 2024. "Revealed statistical consumer theory," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 77(3), pages 823-847, May.
    14. Sanjay Dominik Jena & Andrea Lodi & Claudio Sole, 2021. "On the estimation of discrete choice models to capture irrational customer behaviors," Papers 2109.03882, arXiv.org.
    15. Jiapeng Liu & Miłosz Kadziński & Xiuwu Liao, 2023. "Modeling Contingent Decision Behavior: A Bayesian Nonparametric Preference-Learning Approach," INFORMS Journal on Computing, INFORMS, vol. 35(4), pages 764-785, July.
    16. Bagherzadeh, Mehdi & Ghaderi, Mohammad & Fernandez, Anne-Sophie, 2022. "Coopetition for innovation - the more, the better? An empirical study based on preference disaggregation analysis," European Journal of Operational Research, Elsevier, vol. 297(2), pages 695-708.
    17. Chavez, Daniel E. & Palma, Marco A. & Nayga, Rodolfo M. & Mjelde, James W., 2020. "Product availability in discrete choice experiments with private goods," Journal of choice modelling, Elsevier, vol. 36(C).
    18. Zhenzhen Yan & Karthik Natarajan & Chung Piaw Teo & Cong Cheng, 2022. "A Representative Consumer Model in Data-Driven Multiproduct Pricing Optimization," Management Science, INFORMS, vol. 68(8), pages 5798-5827, August.
    19. Kadziński, Miłosz & Wójcik, Michał & Ciomek, Krzysztof, 2022. "Review and experimental comparison of ranking and choice procedures for constructing a univocal recommendation in a preference disaggregation setting," Omega, Elsevier, vol. 113(C).
    20. Joost M. E. Pennings & Ale Smidts, 2003. "The Shape of Utility Functions and Organizational Behavior," Management Science, INFORMS, vol. 49(9), pages 1251-1263, September.
    21. Emerson Melo, 2021. "Learning in Random Utility Models Via Online Decision Problems," Papers 2112.10993, arXiv.org, revised Aug 2022.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • C35 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions
    • C14 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Semiparametric and Nonparametric Methods: General
    • C15 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Statistical Simulation Methods: General

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:upf:upfgen:1913. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge The email address of this maintainer does not seem to be valid anymore. Please ask the person in charge to update the entry or send us the correct address (email available below). General contact details of provider: http://www.upf.edu/en/web/econ/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.