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File-Sharing, Sampling, and Music Distribution

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  • Peitz, Martin
  • Waelbroeck, Patrick

Abstract

The use of file-sharing technologies, so-called Peer-to-Peer (P2P) networks, to copy music files has become common since the arrival of Napster. P2P networks may actually improve the matching between products and buyers - we call this the matching effect. For a label the downside of P2P networks is that consumers receive a copy which, although it is an imperfect substitute to the original, may reduce their willingness-to-pay for the original - we call this the competition effect. We show that the matching effect may dominate so that a label’s profits are higher with P2P networks than without. Furthermore, we show that the existence of P2P networks may alter the standard business model: sampling may replace costly marketing and promotion. This may allow labels to increase profits in spite of lower revenues.

Suggested Citation

  • Peitz, Martin & Waelbroeck, Patrick, 2004. "File-Sharing, Sampling, and Music Distribution," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems 31, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich.
    • Handle: RePEc:trf:wpaper:31
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    File URL: https://epub.ub.uni-muenchen.de/13517/1/31.pdf
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    References listed on IDEAS

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    1. Martin Peitz & Patrick Waelbroeck, 2005. "An Economist's Guide to Digital Music," CESifo Economic Studies, CESifo Group, vol. 51(2-3), pages 359-428.
    2. Wendy J. Gordon & Richard Watt (ed.), 2003. "The Economics of Copyright," Books, Edward Elgar Publishing, number 2998.
    3. Martin Peitz & Patrick Waelbroeck, 2004. "The Effect of Internet Piracy on CD Sales: Cross-Section Evidence," CESifo Working Paper Series 1122, CESifo.
    4. Martin Peitz & Patrick Waelbroeck, 2003. "Piracy of Digital Products: A Critical Review of the Economics Literature," CESifo Working Paper Series 1071, CESifo.
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    Cited by:

    1. Martin Peitz & Patrick Waelbroeck, 2005. "An Economist's Guide to Digital Music," CESifo Economic Studies, CESifo Group, vol. 51(2-3), pages 359-428.
    2. Saboo, Alok R. & Kumar, V. & Ramani, Girish, 2016. "Evaluating the impact of social media activities on human brand sales," International Journal of Research in Marketing, Elsevier, vol. 33(3), pages 524-541.
    3. Nicolas Dias Gomes & Pedro André Cerqueira & Luís Alçada Almeida, 2014. "Software Piracy: A Critical Survey of the Theoretical and Empirical Literature," GEMF Working Papers 2014-05, GEMF, Faculty of Economics, University of Coimbra.
    4. Beaven, Harry, 2022. "Do Songs Become More Popular After Being Sampled?," Warwick-Monash Economics Student Papers 35, Warwick Monash Economics Student Papers.
    5. Peitz, Martin & Waelbroeck, Patrick, 2006. "Piracy of digital products: A critical review of the theoretical literature," Information Economics and Policy, Elsevier, vol. 18(4), pages 449-476, November.
    6. Gomes, Nicolas Dias & Cerqueira, Pedro André & Almeida, Luís Alçada, 2015. "A survey on software piracy empirical literature: Stylized facts and theory," Information Economics and Policy, Elsevier, vol. 32(C), pages 29-37.

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    More about this item

    Keywords

    file-sharing; P2P; sampling; information transmission; piracy; music;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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