Why define markets in competition cases?
Competition policy investigations usually commence with a definition of the relevant product and geographic market. The relevant market provides a first evaluation of competitive conditions and allows for the calculation of market shares, which aids in the assessment of firms’ market power. Given its implications for assessing market power, the market definition in a competition case is frequently contested. Critics argue that market definition is often arbitrary and should be avoided. Instead, IO scholars argue that modern econometric methods are capable of directly estimating market power and competitive effects without the need for defining markets. We argue that market definition not only offers a valuable first screen for market power, but actually involves a substitution analysis that lies at the heart of any competition case. We argue that it is suboptimal to promote a single encompassing econometric model instead of the multi-faceted empirical approach underlying most market definition exercises in practice. In addition, we note that market definition involves much more than merely the estimation of price elasticities, which are in any event difficult to estimate in most competition cases.
|Date of creation:||2013|
|Date of revision:|
|Contact details of provider:|| Postal: Private Bag X1, 7602 Matieland|
Fax: +27 (0)21-808 2409
Web page: http://www.ekon.sun.ac.za
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Damien J. Neven, 2006. "Competition economics and antitrust in Europe," Economic Policy, CEPR;CES;MSH, vol. 21(48), pages 741-791, October.
- Budzinski, Oliver, 2007.
"Monoculture versus diversity in competition economics,"
158, University of Duisburg-Essen, Institute of Business and Economic Studie (IBES).
- Oliver Budzinski, 2008. "Monoculture versus diversity in competition economics," Cambridge Journal of Economics, Oxford University Press, vol. 32(2), pages 295-324, March.
- Hendry, David F., 1995. "Dynamic Econometrics," OUP Catalogue, Oxford University Press, number 9780198283164, June.
- N.m. Theron & W.h. Boshoff, 2006. "Vertical Integration In South African Telecommunications: A Competition Analysis," South African Journal of Economics, Economic Society of South Africa, vol. 74(3), pages 575-592, 09.
- Willem h. Boshoff, 2007. "Stationarity Tests In Geographic Markets: An Application To South African Milk Markets," South African Journal of Economics, Economic Society of South Africa, vol. 75(1), pages 52-65, 03.
- Johannes Fedderke & Dietmar Naumann, 2011.
"An analysis of industry concentration in South African manufacturing, 1972-2001,"
Taylor & Francis Journals, vol. 43(22), pages 2919-2939.
- Johannes Fedderke & Dietmar Naumann, 2005. "An Analysis of Industry Concentration in South African Manufacturing, 1972-2001," Working Papers 26, Economic Research Southern Africa.
- Stan du Plessis & Nico Katzke & Evan Gilbert & Chris Hart, 2015. "Mark-ups and competition: a comparison of the profitability of listed South African industrial companies," Working Papers 02/2015, Stellenbosch University, Department of Economics.
- Blair, Roger D. & Kaserman, David L., 2009. "Antitrust Economics," OUP Catalogue, Oxford University Press, edition 2, number 9780195135350, June.
- Stan du Plessis, 2007. "Two optimistic traditions in the dismal science: rationalism and the "invisible hand"," Working Papers 07/2007, Stellenbosch University, Department of Economics.
When requesting a correction, please mention this item's handle: RePEc:sza:wpaper:wpapers186. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Melt van Schoor)
If references are entirely missing, you can add them using this form.